Nyc & Company Inc

Organization Overview

Nyc & Company Inc is located in New York, NY. The organization was established in 1948. According to its NTEE Classification (S01) the organization is classified as: Alliances & Advocacy, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2021, Nyc & Company Inc employed 147 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Nyc & Company Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 06/2021, Nyc & Company Inc generated $29.1m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 6 years, the organization has seen revenues fall by an average of (3.4%) each year. All expenses for the organization totaled $23.3m during the year ending 06/2021. As we would expect to see with falling revenues, expenses have declined by (6.6%) per year over the past 6 years. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

TO BUILD NEW YORK CITY'S ECONOMY AND POSITIVE IMAGE THROUGH TOURISM AND CONVENTION DEVELOPMENT, MAJOR EVENTS AND THE MARKETING OF THE CITY ON A WORLDWIDE BASIS.

Describe the Organization's Program Activity:

Part 3 - Line 4a

MARKETING & INTERACTIVE - PROMOTES THE NEW YORK CITY BRAND WORLDWIDE, HIGHLIGHTING ITS SHOPPING, ENTERTAINMENT, CULTURAL AND DINING OFFERINGS. AS PART OF THIS MISSION, THE INTERACTIVE DEPARTMENT UTILIZES TECHNOLOGY AND OUR WEBSITE TO CREATE TOOLS AND MATERIALS THAT BOTH RESIDENTS AND VISITORS CAN USE TO IMPROVE THEIR NEW YORK CITY EXPERIENCE.


TOURISM - PROMOTES TRAVEL TO NEW YORK CITY ACROSS THE GLOBE, LEVERAGING TRADE RELATIONSHIPS, CREATING COOPERATIVE PROMOTIONS AND WORKING WITH INTERNATIONAL PR TEAMS TO DRIVE TOURISM.


SALES & PARTNERSHIPS - STRATEGICALLY PACKAGES THE CITY'S MARKETING ASSETS - INCLUDING ADVERTISING PROGRAMS, MEDIA RESOURCES, PUBLIC INITIATIVES AND OFFICIAL CITY EVENTS - TO THIRD PARTIES ON A FEE BASIS.


MEMBERSHIP DEDICATED TO MAXIMIZING OUR MEMBER BUSINESSES' VISIBILITY TO INTERNATIONAL AND DOMESTIC TRAVELERS (BOTH BUSINESS AND LEISURE), AS WELL AS TO NEW YORK CITY RESIDENTS.


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Outside Vendors & Contractors

Vendor Name (Service)Compensation
Dxagency
Digital Marketing And Advertising
$2,313,593
Mailman Group
Digital Agency
$366,929
Aruliden
Advertising Agency
$265,850
Us Travel Association
Travel Organization
$362,175
Hills Balfour Limited
Tourism Services
$264,364
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $20,877,994
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$20,877,994
Total Program Service Revenue$7,756,481
Investment income $0
Tax Exempt Bond Proceeds $0
Royalties $508,405
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $29,142,880

Grants Recieved

Over the last fiscal year, we have identified 2 grants that Nyc & Company Inc has recieved totaling $12,000.

Awarding OrganizationAmount
New York Road Runners Inc

New York, NY

PURPOSE: TO SUPPORT AND PROMOTE TOURISM IN NYC

$6,000
New York Road Runners Inc

New York, NY

PURPOSE: TO SUPPORT AND PROMOTE TOURISM IN NYC

$6,000
View Grant Recipient Profile

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