Glaad Inc

AS THE WORLD'S LARGEST LGBTQ MEDIA ADVOCACY ORGANIZATION, GLAAD ENSURES FAIR, ACCURATE, AND INCLUSIVE REPRESENTATION THAT LEADS TO 100% ACCEPTANCE.

THE GLAAD MEDIA INSTITUTE (GMI) EQUIPS DIVERSE STAKEHOLDERS TO END DISCRIMINATION AND ACCELERATE LGBTQ ACCEPTANCE, THROUGH:1) RESEARCH: FIELDING STUDIES, EVALUATING DATA, AND DEVELOPING METRICS THAT GENERATE FREE ANNUAL ACCOUNTABILITY RESOURCES, SUCH AS: GLAAD'S ANNUAL ACCELERATING ACCEPTANCE SURVEY, STATE OF HIV SURVEY, WHERE WE ARE ON TV INDEX, THE STUDIO RESPONSIBILITY INDEX, AND SOCIAL MEDIA SAFETY INDEX.2) TRAINING: EQUIPPING PARTICIPANTS INCLUDING JOURNALISTS, LOCAL LGBTQ ADVOCATES, CORPORATE EXECUTIVES, TV AND FILM PRODUCERS AND WRITERS, SPANISH-LANGUAGE MEDIA, VIDEO GAME DEVELOPERS, SOCIAL MEDIA CONTENT TEAMS AND MORE TO TELL LGBTQ STORIES FAIRLY AND ACCURATELY AND BE MEDIA-SAVVY ADVOCATES FOR LGBTQ ACCEPTANCE.3) CONSULTING: HELPING LOCAL AND NATIONAL NONPROFIT ORGANIZATIONS, COMPANIES, JOURNALISTS, TV AND FILM CREATORS AND MORE TELL LGBTQ STORIES FAIRLY AND ACCURATELY, AND TAKE ACTION FOR LGBTQ PEOPLE.THE GMI HAS ENGAGED NEARLY 100,000 PARTICIPANTS AND HAS ENJOYED SELECT ACCOMPLISHMENTS SUCH AS PROGRAMMING ON LGBTQ INCLUSION IN CORPORATE SETTINGS AT BUSINESS CONVENINGS LIKE THE WORLD ECONOMIC FORUM'S ANNUAL MEETING IN DAVOS AND VARIOUS STORYLINES IN THE MOST POPULAR FILMS, TV SERIES, AND VIDEO GAMES.

GLAAD'S SPANISH-LANGUAGE/LATINX MEDIA PROGRAM INCREASES UNDERSTANDING AND SUPPORT AMONG THE SPANISH-SPEAKING/LATINX COMMUNITY THROUGH:1) CONSULTING FOR MEDIA PROFESSIONALS AND INDIVIDUALS ON STORIES, MOVIES, AND TV SHOWS.2) MEDIA TRAINING FOR NONPROFIT STAFF, ACTIVISTS, AND JOURNALISTS IN THE U.S. AND IN PREDOMINANTLY SPANISH-SPEAKING COUNTRIES.3) DRIVING CULTURALLY RELEVANT, DEDICATED MEDIA WORK AND CAMPAIGNS THAT CORRECT MISINFORMATION, INCREASE RELEVANT COVERAGE, AND BUILD EQUALITY AND ACCEPTANCE OF LGBTQ PEOPLE.GLAAD'S TRANSGENDER MEDIA PROGRAM INCREASES THE QUANTITY AND QUALITY OF TRANSGENDER REPRESENTATION IN NEWS, ENTERTAINMENT, AND DIGITAL MEDIA. THE PROGRAM ALSO WORKS WITH COMPANIES AND BRANDS SEEKING TO CREATE A MORE GENDER-INCLUSIVE WORKPLACE. CURATED RESEARCH, TRAINING, AND CONSULTING EQUIP THE TRANSGENDER COMMUNITY AND OUR ALLIES WITH THE INFORMATION AND RESOURCES NECESSARY TO CREATE MEDIA IMPACT. RECENT ACCOMPLISHMENTS INCLUDE:1) UPDATING DATING APPS TO BE SAFE AND INCLUSIVE FOR TRANSGENDER PEOPLE.2) WORKING WITH LEADING FAMILY ENTERTAINMENT COMPANIES LIKE NETFLIX AND THE WALT DISNEY COMPANY ON STORYLINES INVOLVING TRANS PEOPLE.3) RELEASING A NATIONAL AD CAMPAIGN CALLED 'HERE WE ARE' TO HUMANIZE TRANS LIVES.GLAAD'S COMMUNITIES OF COLOR PROGRAM CREATES AND AMPLIFIES NARRATIVES BY AND ABOUT LGBTQ PEOPLE OF COLOR WITH A FOCUS ON REDUCING HIV/AIDS STIGMA AND INCREASING LGBTQ ACCEPTANCE. LEVERS INCLUDE:1) TARGETED NEWS & RAPID RESPONSE TO ENSURE LOCAL AND NATIONAL COVERAGE ON KEY COMMUNITY ISSUES.2) STRATEGIC RESEARCH & CONSULTATION TO EQUIP ACTIVISTS, SPOKESPERSONS, AND EVERYDAY CITIZENS WITH MEDIA ENGAGEMENT TRAINING.3) DEDICATED COMMUNITY OUTREACH TO CONNECT EMERGING BLACK LGBTQ TALENT WITH HOLLYWOOD EXECUTIVES TO DIVERSIFY LGBTQ HOLLYWOOD STORIES.GLAAD'S YOUTH MEDIA ACTIVISM PROGRAM RALLIES A NATIONWIDE NETWORK OF YOUNG LGBTQ/ALLY ACTIVISTS TO PROMOTE LGBTQ ACCEPTANCE. FEATURES INCLUDE:1) THE 20 UNDER 20 RECOGNITION PROGRAM FOR NEXT-GENERATION LGBTQ CHANGEMAKERS.2) GLAAD INTERNSHIPS TO HELP YOUNG PEOPLE REACH CAREER GOALS, BY WORKING WITH EXPERTS IN JOURNALISM, ENTERTAINMENT, PUBLIC RELATIONS, POLITICAL ACTIVISM, AND ACADEMIA.3) SPIRIT DAY - THE WORLD'S LARGEST ANTI-BULLYING CAMPAIGN. SPIRIT DAY ANNUALLY INSPIRES AWARENESS AMONG MILLIONS OF TEACHERS, STUDENTS, WORKPLACES, CELEBRITIES, PUBLIC FIGURES, AND MEDIA OUTLETS. LAST YEAR'S PROGRAM DREW 1.9 BILLION IMPRESSIONS.GLAAD'S VISIBILITY PROJECT CAMPAIGN HELPS BRAND LEADERS, ADVERTISERS, AND AGENCIES ADVANCE FAIR, ACCURATE, AND ROBUST LGBTQ VISIBILITY. BASED ON RESPONSES FROM HUNDREDS OF MARKETING AND ADVERTISING EXECUTIVES, THE PROJECT HELPS ADVERTISING REFLECT THE INCREASING NUMBER OF PEOPLE WHO IDENTIFY AS LGBTQ - AND THE HUMANITY, DIVERSITY, AND INCLUSION ALL CONSUMERS EXPECT. GLAAD APPEARS AT LEADING ADVERTISING INDUSTRY CONVENINGS AND IN DIRECT MEETINGS WITH LEADING BRANDS AND AT THE CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY TO SHARE RESEARCH ON LGBTQ REPRESENTATION.

GLAAD'S NEWS & RAPID RESPONSE PROGRAM ENSURES ACCURATE, FAIR MEDIA REPRESENTATION, AS THE GO-TO LGBTQ NEWS SOURCE FOR ACADEMICS, JOURNALISTS, EDITORS, AND NEWS OUTLETS IN PRINT, BROADCAST, AND ONLINE MEDIA. THE PROGRAM: 1) CORRECTS UNFAIR OR INACCURATE NEWS COVERAGE; AND 2) PITCHES LGBTQ CONTENT IN PRINT AND ONLINE MEDIA. SNAPSHOTS OF RECENT ACCOMPLISHMENTS INCLUDE: EDUCATING REPORTERS AND THEIR READERS ABOUT TRANSGENDER PEOPLE AND BRIEFING LOCAL JOURNALISTS IN THE U.S. SOUTH ABOUT LGBTQ AND HIV NEWS REPORTING.

GLAAD'S ENTERTAINMENT MEDIA TEAM ACCELERATES LGBTQ ACCEPTANCE BY ADVOCATING FOR FAIR, ACCURATE, AND INCLUSIVE REPRESENTATION OF LGBTQ PEOPLE IN MEDIA, INCLUDING SPANISH-LANGUAGE MEDIA, FILM, TELEVISION, COMICS, VIDEO GAMES, AND MUSIC. THE PROGRAM ALSO COMBATS PROBLEMATIC CONTENT AND DEFAMATION IN ENTERTAINMENT MEDIA. THE PROGRAM'S GLAAD MEDIA AWARDS (GMA), THE WORLD'S MOST WATCHED AND CELEBRATED LGBTQ RECOGNITION EVENT, IS A PLATFORM FOR THE WORLD'S MOST RECOGNIZABLE TALENT TO SPEAK ABOUT LGBTQ ISSUES. EVERY YEAR, THE GMAS HONOR FAIR, ACCURATE, AND INCLUSIVE LGBTQ REPRESENTATION ACROSS LOCAL AND NATIONAL OUTLETS. THE GMAS ALSO DRIVE GLAAD'S MISSION-CRITICAL WORK TO AMPLIFY UNDER-REPRESENTED COMMUNITY ISSUES, STORIES, AND VOICES, AND TO BUILD AWARENESS OF/SUPPORT FOR LGBTQ EQUALITY AND ACCEPTANCE. THIS YEAR, THE AWARDS CELEBRATED NEARLY 300 NOMINEES ACROSS 30 CATEGORIES TO RAISE THE BAR FOR LGBTQ REPRESENTATION ACROSS MEDIA.