Video Advertising Bureau Inc
- Assets
- $5.9m
- Revenue
- $6.6m
- Investments
- $0.0
- Employees
- 14
- Location
- New York, NY
- Founding
- 02/1982
- Data as of
- 12/2021
- EIN
- 13-3058765
Organization Overview
Video Advertising Bureau Inc is located in New York, NY. The organization was established in 1982. According to its NTEE Classification (A03) the organization is classified as: Professional Societies & Associations, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 12/2021, Video Advertising Bureau Inc employed 14 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Video Advertising Bureau Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Video Advertising Bureau Inc generated $6.6m in total revenue. The organization has seen a slow decline revenue. Over the past 7 years, revenues have fallen by an average of (0.3%) each year. All expenses for the organization totaled $6.9m during the year ending 12/2021. As we would expect to see with falling revenues, expenses have declined by 0.0% per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
THE VIDEO ADVERTISING BUREAU. INC ("VAB") WAS INCORPORATED AS A NOT-FOR-PROFIT TRADE ASSOCIATION TO DEVELOP AND PROMOTE MULTI-SCREEN TELEVISION AS AN ADVERTISING MEDIUM; CREATE AND DISTRIBUTE RESEARCH/INSIGHTS REPORTS, MARKETER'S GUIDES, VIDEOS, INFOGRAPHICS, VIDEO ADVERTISING CAMPAIGNS AND PRESENTATIONS TO BOTH ITS MEMBERS (TV NETWORKS, TV DISTRIBUTORS AND CINEMA ADVERTISING COMPANIES) AND ITS CUSTOMERS (MARKETERS, ADVERTISERS AND THEIR AGENCIES) ON ALL ADVERTISING-RELEVANT TOPICS IN THE US VIDEO ECOSYSTEM.
Describe the Organization's Program Activity:
Part 3 - Line 4a
VAB'S LARGEST FUNCTION IS TO PROVIDE SERVICES TO OUR MEMBERS AND ASSOCIATE MEMBERS. SERVICES INCLUDE CREATING AND DISTRIBUTING RESEARCH/INSIGHTS REPORTS, MARKETER'S GUIDES, VIDEOS, INFOGRAPHICS, VIDEO ADVERTISING CAMPAIGNS AND PRESENTATIONS ABOUT HIGH INTEREST VIDEO ADVERTISING TOPICS WHICH ARE DISTRIBUTED DIRECTLY TO US MARKETERS, ADVERTISERS AND AGENCIES. THESE INSIGHTS-FILLED RESEARCH REPORTS CREATE INCREASED DEMAND FOR US VIDEO ADVERTISING INVENTORY IN ALL ITS FORMS; THAT INCREASED DEMAND IS A PRIMARY BENEFIT THAT THE VAB PROVIDES ALL OF ITS MEMBER CLASSES.
OUR IN-PERSON ADVOCACY AT INDUSTRY FORUMS AND CONFERENCES IS THE SECOND-LARGEST PROGRAM AT VAB. OUR SENIOR-MOST EXECUTIVES HABITUALLY FREQUENT THE SPEAKER STAGES AT CUSTOMER-FACING CONFERENCES IN BOTH MAJOR CITIES AND SMALLER AD MARKETPLACES THROUGHOUT THE US. AS FEATURED SPEAKERS AND/OR DISCUSSION PANEL MODERATORS, TOP VAB EXECS TAKE THE VAB INSIGHTS DIRECTLY TO THE VAB CUSTOMERS. (MARKETERS, ADVERTISERS & THEIR AGENCIES)
ATTAINING PRESS COVERAGE FOR THE VAB-CREATED INSIGHTS/RESEARCH IS OUR THIRD-LARGEST PROGRAM AT VAB. BOTH HARD-COPY AND ELECTRONIC FORMS OF PRESS COVERAGE IS SOUGHT ACROSS A WIDE RANGE OF PRESS OUTLETS INCLUDING: ADVERTISING, MARKETING & MEDIA PRESS, DIGITAL ADVERTISING AND TECH PRESS, GENERAL BUSINESS PRESS, RESEARCH & INSIGHTS PRESS, PLUS SPORTS PRESS AND ENTERTAINMENT PRESS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Name Not Listed Director (through January 2021) | Trustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $6,530,700 |
| Investment income | $661 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $83,400 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $6,614,761 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $3,879,223 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $508,834 |
| Pension plan accruals and contributions | $31,532 |
| Other employee benefits | $70,977 |
| Payroll taxes | $214,736 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $30,950 |
| Fees for services: Accounting | $48,123 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $100,347 |
| Advertising and promotion | $83,707 |
| Office expenses | $15,734 |
| Information technology | $47,324 |
| Royalties | $0 |
| Occupancy | $707,797 |
| Travel | $11,660 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $51,823 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $120,786 |
| Insurance | $17,170 |
| All other expenses | $35,352 |
| Total functional expenses | $6,868,209 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $4,617,740 |
| Savings and temporary cash investments | $234,308 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $223,473 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $204,316 |
| Net Land, buildings, and equipment | $583,840 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $5,863,677 |
| Accounts payable and accrued expenses | $67,498 |
| Grants payable | $0 |
| Deferred revenue | $4,352,586 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $150,000 |
| Other liabilities | $0 |
| Total liabilities | $4,570,084 |
| Net assets without donor restrictions | $1,293,593 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $5,863,677 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Advertising Research Foundation Inc New York, NY | $7,084,927 | $8,623,968 |
The International Coalition Of Historic Ite Museums Of Conscience New York, NY | $2,572,354 | $8,768,933 |
Theatre Communications Group Inc New York, NY | $7,458,021 | $6,461,267 |
The Broadway League Inc New York, NY | $17,394,373 | $2,874,492 |
American Symphony Orchestra League New York, NY | $11,789,942 | $6,931,089 |
Video Advertising Bureau Inc New York, NY | $5,863,677 | $6,614,761 |
Opera America Inc New York, NY | $21,495,082 | $5,690,929 |
American Institute Of Graphic Arts New York, NY | $6,026,446 | $3,684,558 |
American Numismatic Society New York, NY | $59,393,840 | $7,804,427 |
College Art Association Of America Inc New York, NY | $11,184,804 | $5,238,547 |
Authors Guild Inc New York, NY | $3,070,324 | $4,065,324 |
Boston Society Of Architects Treasurers Office Boston, MA | $12,418,866 | $3,237,658 |