Advertising Research Foundation Inc
- Assets
- $7.1m
- Revenue
- $8.6m
- Investments
- $2.7m
- Employees
- 55
- Location
- New York, NY
- Founding
- 03/1943
- Data as of
- 12/2021
- EIN
- 13-0417765
Organization Overview
Advertising Research Foundation Inc is located in New York, NY. The organization was established in 1943. According to its NTEE Classification (A03) the organization is classified as: Professional Societies & Associations, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 12/2021, Advertising Research Foundation Inc employed 55 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Advertising Research Foundation Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Advertising Research Foundation Inc generated $8.6m in total revenue. The organization has seen a slow decline revenue. Over the past 7 years, revenues have fallen by an average of (2.3%) each year. All expenses for the organization totaled $8.2m during the year ending 12/2021. As we would expect to see with falling revenues, expenses have declined by (2.4%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
THE PRINCIPAL MISSION IS TO HELP MEMBER COMPANIES MAKE BETTEREVIDENCE-BASED BUSINESS DECISIONS BY ADVOCATING AND APPLYING THE VALUES AND METHODS OF SCIENCE - OBJECTIVITY, CLARITY, RIGOR, TRANSPARENCY, AND REPLICABILITY - TO IMPROVE THE PRACTICE OF MARKETING AND ADVERTISING COMMUNICATION.
Describe the Organization's Program Activity:
Part 3 - Line 4a
PUBLISHED THE JOURNAL OF ADVERTISING RESEARCH: THIS JOURNAL REPORTED ADVERTISING INDUSTRY RESEARCH FINDINGS FOR THE USE OF ADVERTISING PRACTITIONERS AND USERS OF ADVERTISING RESEARCH.
CONDUCTED CONFERENCES, WORKSHOPS AND SYMPOSIUMS. PRINCIPAL MISSION IS TO DEVELOP AND MAINTAIN A CONTINUING PROGRAM OF ACTIVITIES AND PUBLICATIONS FOR THE ADVERTISING RESEARCH INDUSTRY.
CURATED RESEARCH: THE ADVERTISING RESEARCH FOUNDATION CURATES INDUSTRY RESEARCH AND PERFORMS INDEPENDENT RESEARCH WHICH IS DISTRIBUTED THROUGH PUBLICATIONS, WORKSHOPS, AND CONFERENCES TO ITS MEMBERS AND THE ADVERTISING RESEARCH COMMUNITY AT LARGE.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Scott Mcdonald Board Member/pres & CEO | OfficerTrustee | 37.5 | $411,127 |
Paul Donato Chief Research Officer | Officer | 40 | $252,594 |
Michael Heitner Chief Growth Officer | Officer | 40 | $232,697 |
Rachael Feigenbaum Svp, Events Program Produc | 40 | $182,763 | |
Jay Mattlin Vp, Research | 40 | $167,486 | |
Earl Taylor Msi Cheirf Knowledge | 40 | $127,822 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
432 Park South Realty Co Llc Rent | 12/30/21 | $607,679 |
Golden Square Llc Marketing Consultant | 12/30/21 | $130,177 |
Precisionit Group It Services | 12/30/21 | $125,407 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $8,135,621 |
| Investment income | $110,213 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $56,916 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $8,623,968 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $1,077,491 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $3,406,474 |
| Pension plan accruals and contributions | $117,173 |
| Other employee benefits | $369,561 |
| Payroll taxes | $325,498 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $65,393 |
| Fees for services: Accounting | $36,946 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $0 |
| Office expenses | $26,267 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $564,625 |
| Travel | $15,027 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $118,872 |
| Interest | $4,438 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $226,503 |
| Insurance | $23,672 |
| All other expenses | $28,939 |
| Total functional expenses | $8,163,922 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $1,236,359 |
| Savings and temporary cash investments | $774,725 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $734,368 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $388,266 |
| Net Land, buildings, and equipment | $651,509 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $2,703,769 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $595,931 |
| Total assets | $7,084,927 |
| Accounts payable and accrued expenses | $1,055,698 |
| Grants payable | $0 |
| Deferred revenue | $2,898,000 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $150,000 |
| Other liabilities | $51,264 |
| Total liabilities | $4,154,962 |
| Net assets without donor restrictions | $2,929,965 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $7,084,927 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Advertising Research Foundation Inc New York, NY | $7,084,927 | $8,623,968 |
The International Coalition Of Historic Ite Museums Of Conscience New York, NY | $2,572,354 | $8,768,933 |
Theatre Communications Group Inc New York, NY | $7,458,021 | $6,461,267 |
The Broadway League Inc New York, NY | $17,394,373 | $2,874,492 |
American Symphony Orchestra League New York, NY | $11,789,942 | $6,931,089 |
Video Advertising Bureau Inc New York, NY | $5,863,677 | $6,614,761 |
Opera America Inc New York, NY | $21,495,082 | $5,690,929 |
American Institute Of Graphic Arts New York, NY | $6,026,446 | $3,684,558 |
American Numismatic Society New York, NY | $59,393,840 | $7,804,427 |
College Art Association Of America Inc New York, NY | $11,184,804 | $5,238,547 |
Authors Guild Inc New York, NY | $3,070,324 | $4,065,324 |
Boston Society Of Architects Treasurers Office Boston, MA | $12,418,866 | $3,237,658 |