Television Bureau Of Advertising Inc
- Assets
- $8.8m
- Revenue
- $8.7m
- Investments
- $0.0
- Employees
- 27
- Location
- New York, NY
- Founding
- 02/1956
- Data as of
- 12/2021
- EIN
- 13-1777183
Organization Overview
Television Bureau Of Advertising Inc is located in New York, NY. The organization was established in 1956. According to its NTEE Classification (A01) the organization is classified as: Alliances & Advocacy, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 12/2021, Television Bureau Of Advertising Inc employed 27 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Television Bureau Of Advertising Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Television Bureau Of Advertising Inc generated $8.7m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 3.0% each year. All expenses for the organization totaled $7.8m during the year ending 12/2021. While expenses have increased by 2.4% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
TO PROMOTE LOCAL TELEVISION BROADCASTING AS AN EFFECTIVE ADVERTISING MEDIUM
Describe the Organization's Program Activity:
Part 3 - Line 4a
TVB PROVIDES A DIVERSE RANGE OF TOOLS AND RESOURCES, INCLUDING ITS WEBSITE, TO SUPPORT ITS MEMBERS AND TO HELP ADVERTISER MAKE THE BEST USE OF LOCAL AD DOLLARS TO EFFECTIVELY REACH THEIR TARGET AUDIENCE. DURING 2021, TVB SERVED OVER 700 MEMBERS, HELD A VIRTUAL FORWARD CONFERENCE WITH 5,000 ATTENDEES AND PUBLISHED SEVERAL RESEARCH REPORTS ON ITS WEBSITE.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Steve Lanzano President & CEO | OfficerTrustee | 40 | $938,803 |
Abby Auerbach Evp, COO | Officer | 40 | $389,749 |
Brad Seitter Evp, Local & Nat'l Bd | Officer | 40 | $350,241 |
Hadassa Gerber Evp, Chief Research Officer | Officer | 40 | $269,906 |
David Buonfiglio Vp, Digital | 40 | $228,172 | |
Brian Allers Svp, Bd | 40 | $223,223 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
The Herald Group Llc Consulting | 12/30/18 | $300,000 |
Steven P Sturm Consulting | 12/30/18 | $252,000 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $8,032,229 |
| Investment income | $541,696 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $85,793 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $8,682,218 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $1,650 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $2,270,624 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $1,934,341 |
| Pension plan accruals and contributions | $31,061 |
| Other employee benefits | $219,197 |
| Payroll taxes | $218,404 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $22,315 |
| Fees for services: Accounting | $30,451 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $64,023 |
| Fees for services: Other | $699,258 |
| Advertising and promotion | $0 |
| Office expenses | $178,560 |
| Information technology | $56,075 |
| Royalties | $0 |
| Occupancy | $353,178 |
| Travel | $13,087 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $171,552 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $70,121 |
| Insurance | $29,571 |
| All other expenses | $83,066 |
| Total functional expenses | $7,807,547 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $983,014 |
| Savings and temporary cash investments | $159,856 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $298,609 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $228,104 |
| Net Land, buildings, and equipment | $127,845 |
| Investments—publicly traded securities | $6,983,367 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $8,780,795 |
| Accounts payable and accrued expenses | $462,673 |
| Grants payable | $0 |
| Deferred revenue | $19,496 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $96,433 |
| Total liabilities | $578,602 |
| Net assets without donor restrictions | $8,202,193 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $8,780,795 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Us India Friendship Alliance Inc New York, NY | $3,250,782 | $21,813,031 |
Philadelphia Mural Arts Advocates Philadelphia, PA | $13,776,792 | $9,126,608 |
Television Bureau Of Advertising Inc New York, NY | $8,780,795 | $8,682,218 |
Alliance Of Resident Theatres New York Inc New York, NY | $28,269,897 | $3,646,469 |
Free Press Florence, MA | $5,225,748 | $3,064,544 |
Opportunity Agenda Inc New York, NY | $12,042,303 | $10,913,662 |
New England Cable Tv Association Boston, MA | $1,108,153 | $2,924,589 |
Printing Industries Of America Inc Warrendale, PA | $0 | $745,523 |
Femm Foundation New York, NY | $172,409 | $928,497 |
Mr Mo Project Senior Dog Rescue Inc Clifton Park, NY | $93,771 | $728,130 |
Connecticut Pharmaceutical Association Rocky Hill, CT | $223,334 | $364,792 |
Community Catalyst Action Fund Inc Boston, MA | $866,399 | $202,467 |