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TO PROMOTE THE PLYMOUTH AREA

PLYMOUTH, MASSACHUSETTS AND THE SURROUNDING AREA IS ONE OF THE MOST HISTORIC AND BEAUTIFUL SPOTS IN AMERICA. IN ADDITION TO BEING "AMERICA'S HOME TOWN", HOME OF PLYMOUTH ROCK AND THE PILGRIM LEGACY, IT IS CENTRALLY LOCATED HALFWAY BETWEEN BOSTON AND CAPE COD (A WORLD-RENOWNED VACATION PARADISE), WHICH MAKES PLYMOUTH THE PERFECT PLACE FOR TRAVELERS TO NEW ENGLAND TO SPEND ANYWHERE FROM A FEW HOURS TO A FEW DAYS. IN AN EFFORT TO CAPITALIZE ON ALL OF THESE NATURAL AND MAN-MADE RESOURCES, DESTINATION PLYMOUTH PUBLISHES TWO (2) BROCHURES AND PROVIDES SERVICES FOR GROUP ADVERTISING OPPORTUNITIES DIRECTED TOWARD DESTINATION MARKETING. ADDITIONALLY, DESTINATION PLYMOUTH OPERATES THE OFFICIAL TOWN OF PLYMOUTH INFORMATION CENTER AT THE PLYMOUTH WATERFRONT AND PROVIDES FURTHER PROMOTIONAL OPPORTUNITIES FOR ITS MEMBERS AT THAT LOCATION. DESTINATION PLYMOUTH ALSO PROVIDES HOSPITALITY TRAINING AND PLYMOUTH-AREA ATTRACTION, HISTORY AND FAMILIARIZATION SESSIONS. ALL OF THESE ACTIVITIES ARE EXPECTED TO CONTINUE IN FUTURE YEARS. THE TWO PUBLISHED BROCHURES INCLUDE: (1)THE SEE PLYMOUTH GUIDEBOOK: THIS PUBLICATION, IS DISTRIBUTED TO SELECTED REGIONAL BROCHURE RACKS,TRAVEL AGENCIES,FULFILLMENT REQUESTS AND THE PLYMOUTH INFORMATION CENTER. IT INCLUDES EVERYTHING FROM THE VACATION GUIDE PLUS PICTORIAL/NARRATIVE LISTING OF HOTELS, ATTRACTIONS AND OTHER ENTITIES AND ACTIVITIES OF INTEREST TO VISITORS. IT ALSO INCLUDES INFORMATION DESCRIBING RESTAURANTS AND SHOPS IN THE AREA. (2)PLYMOUTH AND PLYMOUTH AREA VISITOR MAPS: THESE MAPS ARE PUBLISHED AS PART OF THE PLYMOUTH AREA DINING & ACTIVITIES GUIDE AND SHOW IN DETAIL THE LOCATION OF IMPORTANT SITES AND FEATURES OF PLYMOUTH AND THE SURROUNDING REGION, INCLUDING DUXBURY, MIDDLEBORO AND THE CAPE COD CANAL AREA. OPERATION OF THE PLYMOUTH VISITORS' INFORMATION CENTER: AS THE APPROVED OPERATOR OF THE INFORMATION CENTER, DESTINATION PLYMOUTH SERVES AS A GENERAL INFORMATION RESOURCE FOR VISITORS TO THE TOWN OF PLYMOUTH. DESTINATION PLYMOUTH OPERATES THE VISITORS' INFORMATION CENTER UNDER CONTRACT WITH THE TOWN OF PLYMOUTH. THE VISITORS' INFORMATION CENTER BUILDING IS LOCATED ON THE PLYMOUTH WATERFRONT AND IS OWNED BY THE TOWN OF PLYMOUTH. EXPLAIN HOW EACH ACTIVITY FOR WHICH INCOME IS REPORTED IN COLUMN (D) OF PART III CONTRIBUTED IMPORTANTLY TO THE ACCOMPLISHMENT OF THE ORGANIZATION'S EXEMPT PURPOSES: DESTINATION PLYMOUTH'S PRIMARY SOURCES OF FINANCIAL SUPPORT ARE DUES FROM MEMBERS, GRANTS, FEES FOR PARTICIPATION IN ADVERTISING & PROMOTIONAL CAMPAIGNS AND OTHER MISCELLANEOUS SERVICES. THE FOLLOWING ACTIVITIES CONTRIBUTED IMPORTANTLY TO THE ECONOMIC WELL-BEING OF THE TOWN OF PLYMOUTH AND THE COMMONWEALTH OF MASSACHUSETTS BY EXPANDING THEIR TAX BASES THROUGH COLLECTION OF ROOM TAXES, MEALS TAXES AND BUSINESS INCOME TAXES AS A RESULT OF THE INCREASE IN TOURISM. THESE ACTIVITIES ALSO CONTRIBUTED IMPORTANTLY TO THE FINANCIAL WELL-BEING OF AREA BUSINESSES AS A RESULT OF A SIGNIFICANT INCREASE IN TOURISM TO THE AREA. PUBLICATION OF PROMOTIONAL PIECES - THE SEE PLYMOUTH GUIDEBOOK, AND PLYMOUTH AND PLYMOUTH AREA VISITOR MAPS OPERATION OF THE PLYMOUTH VISITORS' INFORMATION CENTER MEMBER SERVICES PROMOTIONAL AND ADVERTISING CAMPAIGNS DESTINATION PLYMOUTH NEWSLETTER PROGRAMS DESIGNED TO BE RESPONSIVE TO ITS MEMBERSHIP. PERIODIC MEETINGS AND EXCHANGES OF INFORMATION DEVELOPMENT OF A COOPERATIVE ATMOSPHERE AMONG AREA BUSINESSES DEVELOPMENT OF A COOPERATIVE RELATIONSHIP WITH THE TOWN OF PLYMOUTH AND THE COMMONWEALTH OF MASSACHUSETTS ENHANCEMENT OF GOODWILL FROM VISITORS TO THE AREAS VIA HOSPITALITY TRAINING LISTED BELOW ARE PERCENTAGE ESTIMATES OF THE TIME DESTINATION PLYMOUTH SPENDS ON ITS VARIOUS ACTIVITIES: MEMBERSHIP MATTERS 10% PROMOTIONAL & MARKETING CAMPAIGNS 30% TOURISM SERVICES 50% MEETINGS, ETC. WITH TOWN OF PLYMOUTH OFFICIALS 5% OTHER MATTERS 5% TOTAL 100% DESTINATION PLYMOUTH OPERATES AS A CONDUIT BY ALLOWING ALL PLYMOUTH AREA TOURISM-RELATED BUSINESSES TO OBTAIN THE MAXIMUM BENEFIT BY POOLING THEIR PROMOTIONAL AND ADVERTISING DOLLARS. DESTINATION PLYMOUTH UTILIZES FRESH FORMATS DESIGNED TO APPEAL TO THE TRAVELER OF TODAY AND TOMORROW. ADVERTISING CAMPAIGNS ARE DEVELOPED AND PROPOSED BY DESTINATION PLYMOUTH, WHICH SOLICITS PARTICIPATION IN COOPERATIVE ADVERTISING ONLY IN THOSE INSTANCES WHERE THE CHOSEN DISTRIBUTION PATH HAS BEEN PROVEN TO PROVIDE POSITIVE RESULTS. OTHER SERVICES TO MEMBERS INCLUDE A DESTINATION PLYMOUTH NEWSLETTER AND PROGRAMS DESIGNED TO BE RESPONSIVE TO ITS MEMBERSHIP. INCOME FROM MARKETING AND PROMOTIONAL CAMPAIGNS REPRESENTS MONEY RECEIVED BY DESTINATION PLYMOUTH FROM MEMBER BUSINESSES AND NON-PROFIT ORGANIZATIONS FOR INCLUSION OF THEIR OWN MOTEL, RESTAURANT, TOURIST ATTRACTION, INFORMATION, LOGO, PHOTOGRAPHS, DRAWINGS, ETC. IN ADVERTISEMENTS PROMOTING THE TOWN OF PLYMOUTH AS A TOURIST ATTRACTION. THESE ADS ARE PUBLISHED BY DESTINATION PLYMOUTH IN VARIOUS NEWSPRINT MEDIA AROUND THE COUNTRY AND ON INTERNET PAGES.