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TO PROMOTE THE PLYMOUTH AREA

(1)ACHIEVEMENTS IN CARRYING OUT THE ORGANIZATION'S EXEMPT PURPOSES: DESCRIPTION OF SERVICES PROVIDED; NUMBER OF PERSONS BENEFITTED; OR OTHER RELEVANT INFORMATION. PLYMOUTH, MASSACHUSETTS AND THE SURROUNDING AREA IS ONE OF THE MOST HISTORIC AND BEAUTIFUL SPOTS IN AMERICA. IN ADDITION TO BEING "AMERICA'S HOME TOWN", HOME OF PLYMOUTH ROCK AND THE PILGRIM LEGACY, IT IS CENTRALLY LOCATED HALFWAY BETWEEN BOSTON AND CAPE COD (A WORLD-RENOWNED VACATION PARADISE), WHICH MAKES PLYMOUTH THE PERFECT PLACE FOR TRAVELERS TO NEW ENGLAND TO SPEND ANYWHERE FROM A FEW HOURS TO A FEW DAYS. IN AN EFFORT TO CAPITALIZE ON ALL OF THESE NATURAL AND MAN-MADE RESOURCES, DESTINATION PLYMOUTH PUBLISHES THREE (3) BROCHURES AND PROVIDES SERVICES FOR GROUP ADVERTISING OPPORTUNITIES DIRECTED TOWARD DESTINATION MARKETING. ADDITIONALLY, DESTINATION PLYMOUTH OPERATES THE OFFICIAL TOWN OF PLYMOUTH INFORMATION CENTER AT THE PLYMOUTH WATERFRONT AND PROVIDES FURTHER PROMOTIONAL OPPORTUNITIES FOR ITS MEMBERS AT THAT LOCATION. DESTINATION PLYMOUTH ALSO PROVIDES HOSPITALITY TRAINING AND PLYMOUTH-AREA ATTRACTION, HISTORY AND FAMILIARIZATION SESSIONS. ALL OF THESE ACTIVITIES ARE EXPECTED TO CONTINUE IN FUTURE YEARS. PUBLICATION OF PROMOTIONAL PIECES: THE PLYMOUTH COUNTY VACATION PLANNER THIS PUBLICATION, IS DISTRIBUTED TO SELECTED REGIONAL BROCHURE RACKS, TRAVEL AGENCIES,FULFILLMENT REQUESTS AND THE PLYMOUTH INFORMATION CENTER. IT INCLUDES EVERYTHING FROM THE VACATION GUIDE PLUS A PICTORIAL/NARRATIVE LISTING OF HOTELS, ATTRACTIONS AND OTHER ENTITIES AND ACTIVITIES OF INTEREST TO VISITORS. IT ALSO INCLUDES INFORMATION DESCRIBING RESTAURANTS AND SHOPS IN THE AREA. THE PLYMOUTH AREA DINING, SHOPPING & ACTIVITIES GUIDE: THIS BROCHURE CONTAINS MENUS AND LISTINGS OF ALL AREA RESTAURANTS, ATTRACTIONS, ACTIVITIES, VARIOUS PAID ADVERTISEMENTS AND THE PILGRIM PATH TYPE MAP. IT IS DISTRIBUTED TO AREA HOTELS, FOR IN-ROOM USE, SHOPS, MAJOR ATTRACTIONS AND THE PLYMOUTH INFORMATION CENTER. PLYMOUTH AND PLYMOUTH AREA VISITOR MAPS THESE MAPS ARE PUBLISHED AS PART OF THE PLYMOUTH AREA DINING & ACTIVITIES GUIDE AND SHOW IN DETAIL THE LOCATION OF IMPORTANT SITES AND FEATURES OF PLYMOUTH AND THE SURROUNDING REGION, INCLUDING DUXBURY, MIDDLEBORO AND THE CAPE COD CANAL AREA. OPERATION OF THE PLYMOUTH VISITORS' INFORMATION CENTER: AS THE APPROVED OPERATOR OF THE INFORMATION CENTER, DESTINATION PLYMOUTH PROVIDES TOLL-FREE INFORMATION REQUEST TELEPHONE LINES, A CENTRALIZED RESERVATION SYSTEM FOR AREA HOTELS, PACKAGE TOURS, PACKAGE AIRLINE/HOTEL ARRANGEMENTS, FULFILLMENT SERVICES IN RESPONSE TO INDIVIDUAL AND MEDIA REQUESTS AND SERVES AS A GENERAL INFORMATION RESOURCE FOR VISITORS TO THE TOWN OF PLYMOUTH,. THE INFORMATION CENTER ALSO SELLS GIFTS, MAPS, BOOKS, SOUVENIRS, ETC. TO THE GENERAL PUBLIC. DESTINATION PLYMOUTH OPERATES THE VISITORS' INFORMATION CENTER UNDER CONTRACT WITH THE TOWN OF PLYMOUTH. THE VISITORS' INFORMATION CENTER BUILDING IS LOCATED ON THE PLYMOUTH WATERFRONT AND IS OWNED BY THE TOWN OF PLYMOUTH, MONEY FROM THE SALES OF SUBSCRIPTIONS, TICKETS AND MERCHANDISE IS USED TO DEFRAY THE COSTS OF OPERATING THE CENTER ON BEHALF OF THE TOWN OF PLYMOUTH. SUBSCRIPTION INCOME: THIS INCOME IS FROM MONEY RECEIVED FROM NON-MEMBER BUSINESSES AND NON- PROFIT ORGANIZATIONS TO ALLOW THEM TO POST INFORMATION ON THEIR BED & BOARDS,RETAIL BUSINESSES, ETC. IN THE VISITORS' INFORMATION CENTER. SALES OF TICKETS: BECAUSE THE VISITORS' INFORMATION CENTER IS CONVENIENTLY LOCATED ON THE PLYMOUTH WATERFRONT AND IS VISITED BY THOUSANDS OF TOURISTS AND BECAUSE PLYMOUTH AREA TOURIST ATTRACTIONS ARE SPREAD OUT OVER SEVERAL MILES, MANY OF THESE MUSEUMS, HISTORIC HOUSES, ETC. SUCH AS PLIMOTH PLANTATION, PLYMOUTH NATIONAL WAX MUSEUM, THE MAYFLOWER, ETC., ALLOW THE VISITORS' INFORMATION CENTER TO SELL TICKETS TO THEIR ATTRACTIONS TO THESE TOURISTS. DESTINATION PLYMOUTH IS PAID A SMALL FEE FROM THE SALE OF EACH TICKET. SALES OF MERCHANDISE: MERCHANDISE CARRIED IN THE VISITORS' INFORMATION CENTER IS SOLD TO TOURISTS VISITING THE TOWN OF PLYMOUTH. MOST OF THE MERCHANDISE IS RELATED TO THE HISTORICAL IMPORTANCE OF THE TOWN OF PLYMOUTH AND SURROUNDING AREA. SOME OF THE MERCHANDISE SOLD BY THE VISITORS' INFORMATION CENTER AREA: POST CARDS FEATURING AREA SCENES & ATTRACTIONS PHOTOGRAPHS OF AREA ATTRACTIONS BOOKS AND PAMPHLETS ON LOCAL HISTORY FILM FOR CAMERAS MAPS OF PLYMOUTH AND CAPE COD AREAS MAPS OF CONNECTICUT AND RHODE ISLAND N.E. BATHEMETRICS MAP SMALL GIFTS WITH LOCAL HISTORICAL MOTIFS (1)EXPLAIN HOW EACH ACTIVITY FOR WHICH INCOME IS REPORTED IN COLUMN (E) OF PART VII CONTRIBUTED IMPORTANTLY TO THE ACCOMPLISHMENT OF THE ORGANIZATION'S EXEMPT PURPOSES: DESTINATION PLYMOUTH'S PRIMARY SOURCES OF FINANCIAL SUPPORT ARE DUES FROM MEMBERS, GRANTS, FEES FOR PARTICIPATION IN ADVERTISING & PROMOTIONAL CAMPAIGNS, SALES FROM THE VISITORS' INFORMATION CENTER, LISTINGS, FEES FROM SALES OF TICKETS TO LOCAL ATTRACTIONS AND OTHER MISCELLANEOUS SERVICES & PRODUCTS. THE FOLLOWING ACTIVITIES CONTRIBUTED IMPORTANTLY TO THE ECONOMIC WELL-BEING OF THE TOWN OF PLYMOUTH AND THE COMMONWEALTH OF MASSACHUSETTS BY EXPANDING THEIR TAX BASES THROUGH COLLECTION OF ROOM TAXES, MEALS TAXES AND BUSINESS INCOME TAXES AS A RESULT OF THE INCREASE IN TOURISM. THESE ACTIVITIES ALSO CONTRIBUTED IMPORTANTLY TO THE FINANCIAL WELL-BEING OF AREA BUSINESSES AS A RESULT OF A SIGNIFICANT INCREASE IN TOURISM TO THE AREA. PUBLICATION OF PROMOTIONAL PIECES: THE PLYMOUTH COUNTY VACATION PLANNER THE PLYMOUTH AREA DINING & ACTIVITIES GUIDE PLYMOUTH AND PLYMOUTH AREA VISITOR MAPS OPERATION OF THE PLYMOUTH VISITORS' INFORMATION CENTER MEMBER SERVICES PROMOTIONAL AND ADVERTISING CAMPAIGNS DESTINATION PLYMOUTH NEWSLETTER PROGRAMS DESIGNED TO BE RESPONSIVE TO ITS MEMBERSHIP. PERIODIC MEETINGS AND EXCHANGES OF INFORMATION DEVELOPMENT OF A COOPERATIVE ATMOSPHERE AMONG AREA BUSINESSES DEVELOPMENT OF A COOPERATIVE RELATIONSHIP WITH THE TOWN OF PLYMOUTH AND THE COMMONWEALTH OF MASSACHUSETTS ENHANCEMENT OF GOODWILL FROM VISITORS TO THE AREAS VIA HOSPITALITY TRAINING LISTED BELOW ARE PERCENTAGE ESTIMATES OF THE TIME DESTINATION PLYMOUTH SPENDS ON ITS VARIOUS ACTIVITIES: MEMBERSHIP MATTERS 10% PROMOTIONAL & MARKETING CAMPAIGNS 30% TOURISM SERVICES 50% MEETINGS, ETC. WITH TOWN OF PLYMOUTH OFFICIALS 5% OTHER MATTERS 5% TOTAL 100% DESTINATION PLYMOUTH OPERATES AS A CONDUIT BY ALLOWING ALL PLYMOUTH AREA TOURISM-RELATED BUSINESSES TO OBTAIN THE MAXIMUM BENEFIT BY POOLING THEIR PROMOTIONAL AND ADVERTISING DOLLARS. DESTINATION PLYMOUTH UTILIZES FRESH FORMATS DESIGNED TO APPEAL TO THE TRAVELER OF TODAY AND TOMORROW. ADVERTISING CAMPAIGNS ARE DEVELOPED AND PROPOSED BY DESTINATION PLYMOUTH, WHICH SOLICITS PARTICIPATION IN COOPERATIVE ADVERTISING ONLY IN THOSE INSTANCES WHERE THE CHOSEN DISTRIBUTION PATH HAS BEEN PROVEN TO PROVIDE POSITIVE RESULTS. OTHER SERVICES TO MEMBERS INCLUDE A DESTINATION PLYMOUTH NEWSLETTER AND PROGRAMS DESIGNED TO BE RESPONSIVE TO ITS MEMBERSHIP. INCOME FROM MARKETING AND PROMOTIONAL CAMPAIGNS REPRESENTS MONEY RECEIVED BY DESTINATION PLYMOUTH FROM MEMBER BUSINESSES AND NON-PROFIT ORGANIZATIONS FOR INCLUSION OF THEIR OWN MOTEL, RESTAURANT, TOURIST ATTRACTION, INFORMATION, LOGO, PHOTOGRAPHS, DRAWINGS, ETC. IN ADVERTISEMENTS PROMOTING THE TOWN OF PLYMOUTH AS A TOURIST ATTRACTION. THESE ADS ARE PUBLISHED BY DESTINATION PLYMOUTH IN VARIOUS NEWSPRINT MEDIA AROUND THE COUNTRY AND ON INTERNET PAGES.