Southern California Public Radio

NONCOMMERCIAL EDUCATIONAL PUBLIC RADIO PRODUCTION AND BROADCASTING.

SCPR CONTINUES TO MAKE SIGNIFICANT EFFORTS TO IMPROVE THE ETHNIC DIVERSITY OF OUR STAFF. OUR REPORTERS WORK DAILY IN THE ETHNIC COMMUNITIES OF GREATER LOS ANGELES. OUR TALK SHOWS BROADCASTS THROUGHOUT SOUTHERN CALIFORNIA, BROADCASTING COMMUNITY VOICES TO THE ENTIRE REGION. SCPR IMPLEMENTED A PLAN DESIGNED TO FUNDAMENTALLY IMPROVE THE LEVEL OF DIVERSITY, EQUITY, AND INCLUSION ACROSS THE ORGANIZATION. SCPR CONTINUED TO BE SOUTHERN CALIFORNIA'S PREMIER PUBLIC RADIO NEWS OPERATION, FEATURING THE MOST NPR NEWS IN THE REGION AND A LOCAL NEWSROOM THAT WON MULTIPLE AWARDS THIS YEAR, INCLUDING LA PRESS CLUB AWARDS IN THE BUSINESS, NEWS FEATURE, INVESTIGATIVE, AND PANDEMIC REPORTING CATEGORIES. SERVING MORE THAN 621,000 LISTENERS EACH WEEK, SCPR IS SUPPORTED IN PART BY OUR 78,000 MEMBERS WHO CONTRIBUTED MORE THAN $22 MILLION IN FY2022. SCPR CONTINUED TO MONITOR COVID-19 RELATED EVENTS, MAKING APPROPRIATE ADJUSTMENTS TO ITS FUNDRAISING AND COST STRUCTURE. IN FY2020, "THE RISE TO THE CHALLENGE" CAMPAIGN FOR PANDEMIC RELIEF GENERATED OVER $8 MILLION IN ONE-TIME SUPPORT. IN FY2021 AND FY2022, SCPR USED APPROXIMATELY $5.6 MILLION OF THESE FUNDS, AND THEY WILL BE UTILIZED TO OFFSET ANY FUTURE MITIGATION EFFORTS. IN FY2022, PUBLIC SERVICE EVENTS HAVE BEEN SLOWLY OPENING IN PERSON DUE TO THE OF THE PANDEMIC. SCPR MAINTAINED TO KEEP EVENTS ON A DIGITAL PLATFORM WITH 25 VIRTUAL EVENTS, AND IN THE LATTER HALF OF FY22 OPENED TO THE PUBLIC WITH SIX IN PERSON EVENTS IN OUR NEWLY RENOVATED CRAWFORD FAMILY FORUM WHICH HAS BEEN MODIFIED TO MAKE IT MORE A DIGITAL FRIENDLY AND TOUCHLESS ENVIRONMENT. DURING FY2022, SCPR AVERAGED OVER 2 MILLION WEB VISITORS TO KPCC.ORG AND LAIST.COM, OVER 31 THOUSAND MONTHLY APP VISITS, 375 THOUSAND MONTHLY STREAM LISTENERS, AND AVERAGED 6.6 MILLION IN TOTAL PODCAST DOWNLOADS FOR THE YEAR. CONTINUED TO EXPAND NON-TRADITIONAL MEANS OF ENGAGING NEW AUDIENCES. THESE EFFORTS ARE CHARACTERISTIC OF SCPR'S BROADER APPROACH OF REACHING BEYOND THE TRADITIONAL PUBLIC RADIO AUDIENCE TO BETTER REFLECT SOUTHERN CALIFORNIA'S EVOLVING DEMOGRAPHICS. SCPR'S LAIST STUDIOS IS OUR PODCAST PRODUCTION VEHICLE THAT PRODUCES VALUES THAT DRIVE LA. SCPR RELEASED FIVE NEW SHOWS UNDER THE LAIST STUDIOS BRAND WHICH REPRESENTS OUR AMBITION TO TELL LA STORIES TO THE WORLD AND ELEVATE THE VALUES AND DIVERSITY ASSOCIATED WITH LA. THE SHOWS LAUNCHED WERE "IMPERFECT PARADISE," "THE ACADEMY MUSEUM PODCAST," "HUMAN NATURE," "RETAKE AND "SNOOZE" WHICH CAN BE LISTENED TO ON ANY PODCAST PLATFORM. LAIST STUDIOS FURTHER CONTINUED TO PRODUCE EXISTING SHOWS. AMONG THEM ARE "WILD AND SHARING SELECTIONS FROM THE "OFF-RAMP" VAULT.