San Diego Convention And Tourist Bureau

Organization Overview

San Diego Convention And Tourist Bureau, operating under the name San Diego Tourism Authority, is located in San Diego, CA. The organization was established in 1955. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2021, San Diego Tourism Authority employed 86 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. San Diego Tourism Authority is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 06/2021, San Diego Tourism Authority generated $28.3m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 6 years, the organization has seen revenues fall by an average of (3.1%) each year. All expenses for the organization totaled $25.4m during the year ending 06/2021. As we would expect to see with falling revenues, expenses have declined by (5.1%) per year over the past 6 years. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

TO DRIVE VISITOR DEMAND TO ECONOMICALLY BENEFIT THE SAN DIEGO REGION.

Describe the Organization's Program Activity:

Part 3 - Line 4a

NATIONAL AND INTERNATIONAL MARKETING PROGRAMS AND ONLINE MARKETING STRATEGIES GENERATED OVER 17.3 MILLION AUDIENCE ENGAGEMENTS THROUGH THE ORGANIZATION'S WEBSITE (SANDIEGO.ORG) AND SOCIAL MEDIA CHANNELS AND 1.1 BILLION OVERALL GROSS ADVERTISING IMPRESSIONS.


THE LONG-TERM CONVENTION CENTER SALES TEAM BOOKED 22 FUTURE CONVENTIONS AT THE SAN DIEGO CONVENTION CENTER THAT ARE EXPECTED TO GENERATE 342,075 ROOM NIGHTS FOR HOTELS IN SAN DIEGO.


THE EFFORTS OF THE HOTEL MEETINGS DIRECT SALES TEAM GENERATED 78,145 DEFINITE ROOM NIGHT BOOKINGS SOLELY FROM NEW CLIENTS BOOKING NEW MEETINGS IN SAN DIEGO HOTELS.


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Outside Vendors & Contractors

Vendor Name (Service)Compensation
Mering Holdings
Advertising Design & Media Placement
$1,758,000
Us Travel Association
Advertising Services
$107,370
Simpleview
Software Services
$123,900
Omnitrack Group
Industry Research
$215,799
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $2,581,845
All other contributions, gifts, grants, and similar amounts not included above$20,955,905
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$23,537,750
Total Program Service Revenue$3,570,920
Investment income $0
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $28,266,235

Grants Recieved

Over the last fiscal year, we have identified 1 grants that San Diego Convention And Tourist Bureau has recieved totaling $25,462,611.

Awarding OrganizationAmount
San Diego Tourism Marketing District

San Diego, CA

PURPOSE: PSA 1

$25,462,611
View Grant Recipient Profile

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