National Hot Rod Association is located in San Dimas, CA. The organization was established in 1987. According to its NTEE Classification (A50) the organization is classified as: Museums, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 12/2021, National Hot Rod Association employed 1,073 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. National Hot Rod Association is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, National Hot Rod Association generated $84.1m in total revenue. The organization has seen a slow decline revenue. Over the past 7 years, revenues have fallen by an average of (2.1%) each year. All expenses for the organization totaled $68.6m during the year ending 12/2021. As we would expect to see with falling revenues, expenses have declined by (5.7%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
PRESERVE AND PROMOTE THE SPORT OF DRAG RACING AND IMPROVE SAFETY IN THE SPORT.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE ASSOCIATION EXPENDS SUBSTANTIAL RESOURCES IN SUPPORT OF IMPROVING, PROMOTING, AND ADVANCING THE COMMON INTEREST OF THOSE ENGAGED IN THE SPORT OF DRAG RACING PRIMARILY THROUGH PROVIDING A GOVERNING STRUCTURE, SANCTIONING CERTAIN RACES, AND FOSTERING THE CONDUCT OF THOUSANDS OF DRAG RACING EVENTS ANNUALLY ON NATIONAL AS WELL AS LOCAL LEVELS. THE ASSOCIATION PROVIDES SUPPORT TO RACER PARTICIPANTS, TO TRACK OPERATORS CONDUCTING THESE EVENTS, AND TO MANUFACTURERS AND DISTRIBUTORS OF VEHICLES, PARTS AND PRODUCTS USED IN RACING.THROUGH THESE ACTIVITIES AND EVENTS, THE ASSOCIATION PROMOTES THE SPORT AND INDUSTRY OF DRAG RACING BY FOSTERING THE ENTHUSIASM OF THE PUBLIC AND PARTICIPANTS, AND PROVIDING A PROVING GROUND AND SHOWCASE FOR MANUFACTURERS AND DISTRIBUTORS. THE ASSOCIATION IS ACTIVELY ENGAGED IN ENHANCING THE PUBLIC IMAGE OF DRAG RACING WITH A VIEW TOWARD INCREASING PARTICIPATION AND FOSTERING THE ASSOCIATION'S MISSION OF PRESERVING AND PROTECTING THE SPORT OF DRAG RACING AND IMPROVING SAFETY IN THE SPORT BY, AMONG OTHER THINGS, FOSTERING A NETWORK OF RACING VENUES AND RACING SERIES. THE ASSOCIATION'S GREATEST PUBLIC RELATIONS TOOLS ARE ITS ANNUAL SERIES OF NATIONAL EVENTS THAT ARE TELECAST AND SHOWCASE THE BEST OF THE SPORT, INCLUDING ITS DIVERSE PARTICIPANTS AND COMPLEX TECHNOLOGY, AS WELL AS ITS TELEVISION PROGRAMS AND WEBSITE AND ITS PUBLICATION, NATIONAL DRAGSTER, WHICH IS PUBLISHED TO PROVIDE FULL COVERAGE DURING THE RACING SEASON. THROUGH THESE EVENTS AND ACTIVITIES THE ASSOCIATION WORKS TO INCREASE THE SIZE AND INVOLVEMENT OF THE BUSINESSES WHICH ARE PART OF THE DRAG RACING INDUSTRY AND WHICH ULTIMATELY SUPPORT THE SPORT AND ITS PARTICIPANTS BOTH ON THE RACER AND SPECTATOR LEVEL. THE ASSOCIATION ALSO PROVIDES A FULL SPECTRUM OF RACING OPPORTUNITIES BEGINNING AT THE JR. DRAG RACING LEAGUE LEVEL WHERE GIRLS AND BOYS AS YOUNG AS FIVE MAY PARTICIPATE, TO THE GRASS ROOTS "STREET LEGAL" LEVEL, AND PROGRESSING ALL THE WAY TO VEHICLES WITH SPEEDS OVER 300 MPH. THE ASSOCIATION PROMOTES THE CAREER AND EDUCATIONAL OPPORTUNITIES AVAILABLE IN THE INDUSTRY THROUGH ITS INNOVATIVE YOUTH AND EDUCATION SERVICES PROGRAM WHICH EXPOSES SEVERAL THOUSAND HIGH SCHOOL STUDENTS TO CAREER OPPORTUNITIES IN THE SPORT. THE ASSOCIATION TYPICALLY ALSO CONDUCTS A DEDICATED ANNUAL CAREER OPPORTUNITIES FAIR.
THE ASSOCIATION ESTABLISHES RULES THAT GOVERN COMPETITION INCLUDING RULES AND STANDARDS THAT ARE DESIGNED TO ENHANCE SAFETY IN THE SPORT AS WELL AS PROMOTE FAIR COMPETITION. THE ASSOCIATION CONTINUALLY ANALYZES AND LEARNS FROM EXPERIENCE GAINED FROM OVER SEVEN DECADES OF SANCTIONING THE SPORT AND INFORMATION GARNERED FROM THE THOUSANDS OF EVENTS CONDUCTED EACH YEAR. THE ASSOCIATION ANALYZES AND TRIES TO ANTICIPATE THE NEED FOR CHANGES IN GUIDELINES APPLICABLE TO RACE TRACK FACILITIES, AND STANDARDS FOR RACE VEHICLES, PERSONAL PROTECTIVE EQUIPMENT AND THE CONDUCT OF EVENTS. THE ASSOCIATION ANALYZES INCIDENTS AND SHARES ITS EXPERIENCE TO IMPROVE SAFETY AND BENEFIT THE SPORT. THE ASSOCIATION WORKS WITH THE INDUSTRY IT REPRESENTS IN THE DEVELOPMENT OF PARTS AND EQUIPMENT FOR RACE VEHICLES AND ENCOURAGES MANUFACTURERS TO CONTINUE TO BE INNOVATIVE IN THE DEVELOPMENT OF SAFETY ORIENTED EQUIPMENT, WITH TECHNOLOGY THAT CAN BE USED NOT ONLY IN RACE VEHICLES BUT FOR EVERYDAY PASSENGER CARS AS WELL. AS PART OF ITS MISSION TO IMPROVE SAFETY IN THE SPORT OF DRAG RACING, THE ASSOCIATION ALSO WORKS ON FACILITY ISSUES AND IMPROVEMENTS THROUGHOUT A BROAD NETWORK OF AFFILIATED TRACKS THROUGHOUT NORTH AMERICA. THE ASSOCIATION SHARES INFORMATION WITH OWNERS AND OPERATORS OF VARIOUS RACING FACILITIES REGARDING IMPROVEMENTS AIMED TO IMPROVE SAFETY AS WELL AS IMPROVE THE CONDUCT OF EVENTS, AND THEREBY ATTRACT MORE PARTICIPANTS AND SPECTATORS. THE ASSOCIATION DEVOTES SUBSTANTIAL RESOURCES TO IMPROVING RACING FACILITIES AND HELPING TRACK OWNERS AND OPERATORS PROMOTE PROGRAMS WHICH ARE LIKELY TO ATTRACT MORE SPONSORS, SPECTATORS AND PARTICIPANTS ALIKE. THE ASSOCIATION OWNS AND MAINTAINS A SMALL NUMBER OF RACING FACILITIES TO PRESERVE THE RIGHT TO RACE AND PROVIDE RACING VENUES IN CERTAIN GEOGRAPHICAL AREAS AS WELL AS TO USE AS A PROVING GROUND FOR PROGRAMS AND INITIATIVES THAT IMPROVE ITS ABILITY TO PERFORM ITS ROLE AS A SANCTIONING BODY.
THE ASSOCIATION'S PUBLICATION, NATIONAL DRAGSTER, PROVIDES IN-DEPTH INFORMATION TO TENS OF THOUSANDS OF MEMBERS AND TO EVEN MORE PASS-ALONG READERS. INFORMATION IS PROVIDED TO THOUSANDS OF MEMBERS AND NONMEMBERS THROUGH THE ASSOCIATION'S WEBSITES, NHRA.COM. AND NHRARACER.COM. THE PUBLICATION SHOWCASES THE LATEST IN AUTOMOTIVE TECHNOLOGY, RACE COVERAGE, INTERVIEWS, NEWS, STATISTICS AND ADVERTISING TO SPECTATORS, COMPETITORS, SPONSORS, TRACK OPERATORS, HOBBYISTS, ENTHUSIASTS AND OTHERS. THE PRINTED AND ONLINE PUBLICATION IS DISTRIBUTED TO PROVIDE FULL COVERAGE DURING THE RACING SEASON AND HAS THE LARGEST READERSHIP OF ALL DRAG RACING PUBLICATIONS AND THE INTERNET WEBSITE IS ALSO WIDELY VIEWED.
Name (title) | Role | Hours | Compensation |
---|---|---|---|
Glen Cromwell President | OfficerTrustee | 40 | $706,373 |
Peter Clifford Ceo/ Board Chairman | OfficerTrustee | 40 | $582,029 |
Linda Louie VP & General Counsel | 40 | $480,412 | |
Bradley Gerber VP Sales & Chief Dvpmt | 40 | $451,994 | |
Ned Walliser VP Competition | 40 | $321,126 | |
Joshua Peterson VP Racing Administration | 40 | $311,878 |
Vendor Name (Service) | Service Year | Compensation |
---|---|---|
Game Creek Video Tv Production | 12/30/21 | $1,216,937 |
Broadcast Sports Inc Tv Production | 12/30/21 | $779,627 |
A-l Tier Ii Llc Ticketing Program & Advertising | 12/30/21 | $395,140 |
Enterprise Holdings Inc Car Rental Service | 12/30/21 | $325,091 |
Lock Sixteen Catering Inc Event Serivces | 12/30/21 | $326,036 |
Statement of Revenue | |
---|---|
Federated campaigns | $0 |
Membership dues | $0 |
Fundraising events | $0 |
Related organizations | $0 |
Government grants | $0 |
All other contributions, gifts, grants, and similar amounts not included above | $361,165 |
Noncash contributions included in lines 1a–1f | $0 |
Total Revenue from Contributions, Gifts, Grants & Similar | $361,165 |
Total Program Service Revenue | $69,677,753 |
Investment income | $56,902 |
Tax Exempt Bond Proceeds | $0 |
Royalties | $0 |
Net Rental Income | $0 |
Net Gain/Loss on Asset Sales | $12,238,777 |
Net Income from Fundraising Events | $0 |
Net Income from Gaming Activities | $0 |
Net Income from Sales of Inventory | $36,566 |
Miscellaneous Revenue | $0 |
Total Revenue | $84,074,162 |
Statement of Expenses | |
---|---|
Grants and other assistance to domestic organizations and domestic governments. | $7,600 |
Grants and other assistance to domestic individuals. | $1,000 |
Grants and other assistance to Foreign Orgs/Individuals | $0 |
Benefits paid to or for members | $0 |
Compensation of current officers, directors, key employees. | $1,702,144 |
Compensation of current officers, directors, key employees. | $0 |
Compensation to disqualified persons | $126,871 |
Other salaries and wages | $14,182,907 |
Pension plan accruals and contributions | $110,085 |
Other employee benefits | $1,424,589 |
Payroll taxes | $1,111,397 |
Fees for services: Management | $2,742,044 |
Fees for services: Legal | $396,013 |
Fees for services: Accounting | $180,000 |
Fees for services: Lobbying | $0 |
Fees for services: Fundraising | $0 |
Fees for services: Investment Management | $0 |
Fees for services: Other | $0 |
Advertising and promotion | $5,361,730 |
Office expenses | $8,564,321 |
Information technology | $110,894 |
Royalties | $0 |
Occupancy | $1,721,904 |
Travel | $3,389,174 |
Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
Conferences, conventions, and meetings | $72,002 |
Interest | $0 |
Payments to affiliates | $0 |
Depreciation, depletion, and amortization | $2,144,869 |
Insurance | $1,565,110 |
All other expenses | $1,019,480 |
Total functional expenses | $68,553,944 |
Balance Sheet | |
---|---|
Cash—non-interest-bearing | $30,443,662 |
Savings and temporary cash investments | $0 |
Pledges and grants receivable | $0 |
Accounts receivable, net | $6,264,369 |
Loans from Officers, Directors, or Controlling Persons | $0 |
Loans from Disqualified Persons | $0 |
Notes and loans receivable | $0 |
Inventories for sale or use | $0 |
Prepaid expenses and deferred charges | $684,055 |
Net Land, buildings, and equipment | $22,895,181 |
Investments—publicly traded securities | $0 |
Investments—other securities | $0 |
Investments—program-related | $0 |
Intangible assets | $0 |
Other assets | $239,849 |
Total assets | $60,527,116 |
Accounts payable and accrued expenses | $9,102,122 |
Grants payable | $0 |
Deferred revenue | $9,375,257 |
Tax-exempt bond liabilities | $0 |
Escrow or custodial account liability | $0 |
Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
Secured mortgages and notes payable | $0 |
Unsecured mortgages and notes payable | $2,388,000 |
Other liabilities | $35,462 |
Total liabilities | $20,900,841 |
Net assets without donor restrictions | $39,626,275 |
Net assets with donor restrictions | $0 |
Capital stock or trust principal, or current funds | $0 |
Paid-in or capital surplus, or land, building, or equipment fund | $0 |
Retained earnings, endowment, accumulated income, or other funds | $0 |
Total liabilities and net assets/fund balances | $60,527,116 |
Over the last fiscal year, National Hot Rod Association has awarded $32,000 in support to 3 organizations.
Grant Recipient | Amount |
---|---|
Alexandria, VA PURPOSE: EDUCATIONAL PROGRAMS TO MENTOR & ASSIST STUDENTS WHO HAVE OVERCOME ADVERSITY AND WANT TO PURSUE HIGHER EDUCATION. | $14,300 |
Concord, NC PURPOSE: TRAIN AND EDUCATE TEENAGE DRIVERS AND THEIR PARENTS ABOUT THE IMPORTANCE OF SAFE AND RESPONSIBLE DRIVING TO PREVENT INJURIES AND SAVE LIVES | $10,500 |
Ennis, TX PURPOSE: CONTRIBUTION FOR MINISTRY SUPPORTING RACERS | $7,200 |
Over the last fiscal year, we have identified 1 grants that National Hot Rod Association has recieved totaling $76,800.
Awarding Organization | Amount |
---|---|
Cicp Foundation Inc Indianapolis, IN PURPOSE: TESTING IN RELATION TO ESN INDY AUTONOMOUS CHALLENGE | $76,800 |
Organization Name | Assets | Revenue |
---|---|---|
National Hot Rod Association San Dimas, CA | $60,527,116 | $84,074,162 |
The Exploratorium San Francisco, CA | $264,783,310 | $48,557,720 |
Oakland Museum Of California Oakland, CA | $69,568,610 | $21,712,450 |
Uss Midway Museum San Diego, CA | $89,557,357 | $9,957,373 |
Lucas Museum Of Narrative Art Los Angeles, CA | $1,047,180,873 | $200,315,657 |
Musical Instrument Museum Phoenix, AZ | $166,967,307 | $47,583,205 |
Operation Underground Railroad Inc Anaheim, CA | $68,076,312 | $47,549,013 |
Discovery Science Center Of Orange County Santa Ana, CA | $60,809,996 | $26,194,294 |
Grammy Museum Foundation Inc Los Angeles, CA | $19,726,049 | $9,757,476 |
Japanese American National Museum Los Angeles, CA | $64,155,556 | $8,326,332 |
Mingei International Inc San Diego, CA | $66,923,986 | $7,226,145 |
Heard Museum Phoenix, AZ | $36,442,009 | $14,120,125 |