Breathe California Sacramento Region

BREATHE CALIFORNIA SACRAMENTO REGION IS DEDICATED TO MAINTAINING HEALTHY AIR AND PREVENTING LUNG AND OTHER AIR-POLLUTION RELATED DISEASES BY PARTNERING WITH YOUTH, ADVOCATING PUBLIC POLICY, SUPPORTING AIR POLLUTION RESEARCH, AND EDUCATING THE PUBLIC.

CLEAN AIR:THE FOOD WASTE RECYCLING PROGRAM EXPANDED TO TEN ELEMENTARY SCHOOLS IN SACRAMENTO COUNTY, REACHING 8,500+ STUDENTS, PARENTS, FACULTY MEMBERS, AND MEMBERS OF THE SURROUNDING COMMUNITIES AND REMOVED 52,000 POUNDS OF FOOD WASTE FOR THE COMBINED SITES.BCSR CONTINUED IMPLEMENTATION OF OUR CLEAN AIR AGENDA BASED ON LAND USE STRATEGIES, PUBLIC EDUCATION AND ADVOCACY THROUGH THE CLEANER AIR PARTNERSHIP (CAP).THE IMPLEMENTATION OF OUR COMMUNITY CAR SHARE BEGAN IN LATE 2018. BY JUNE 30, 2019, IN COORDINATION WITH THE SACRAMENTO AIR QUALITY MANAGEMENT DISTRICT, 14 ELECTRIC VEHICLES AND CHARGING INFRASTRUCTURE WERE MADE AVAILABLE TO 7 LOWER INCOME, DISADVANTAGED COMMUNITY HOUSING LOCATIONS MAKING CLEAN MOBILITY A TRANSPORTATION OPTION TO HUNDREDS OF RESIDENTS.

TOBACCO CONTROL AND EDUCATION:FOR THE THUMBS UP! THUMBS DOWN! PROJECT, 54 STUDENTS AGES 14-22 (ALMOST DOUBLE THE NUMBERS OF STUDENTS FROM 17/18) ANALYZED TOBACCO USE IN TOP-GROSSING MOVIES IN AN EFFORT TO EDUCATE THE PUBLIC AND APPLY PRESSURE ON THE ENTERTAINMENT INDUSTRY TO REDUCE THE GLAMORIZATION OF TOBACCO USE IN MOVIES AND ADVOCATE FOR POLICIES THAT WOULD ADDRESS THE ISSUE. THAT PROCESS INCLUDES WEEKLY UPDATES TO THE WEBSITE, WWW.SCENESMOKING.ORG, WHICH FEATURES A COMPREHENSIVE, YOUTH-DRIVEN DATABASE THAT IS UTILIZED AS A RESEARCH TOOL FOR UNIVERSITIES, PUBLIC HEALTH OFFICIALS, TOBACCO CONTROL ADVOCATES, AND MAJOR NEWS OUTLETS. THIS YEAR ALSO SAW THE EXPANSION OF ON-SCREEN SMOKING RESEARCH TO THE REALM OF VIDEO AND TV STREAMING. AS MORE AND MORE YOUTH VIEW ENTERTAINMENT VIA STREAMING OUTLETS THE PROJECT EXPANSION HITS THE YOUTH WHERE THEY SPEND MOST OF THEIR ON-SCREEN TIME. CONTINUED WITH OUR WORK ON SMOKE-FREE MULTI-UNIT HOUSING AND SMOKE FREE COMMUNITY COLLEGE CAMPUSES. ADDITIONALLY, OUR YOUTH ADVISORY BOARD WAS TRAINED IN TOBACCO CONTROL ADVOCACY WORK BY MEANS OF SPEAKING OPPORTUNITIES AT CITY HALL AND DRAFTING FORMAL LETTERS TO LOCAL COUNCILMEMBERS. THE BREATHE PSA CONTEST ATTRACTED STUDENT PARTICIPANTS FROM 3 LOCAL SCHOOL DISTRICTS WITH OVER 100 STUDENTS SUBMITTING PSA ENTRIES. THE ANTI-TOBACCO PSAS WERE VOTED ON AND WINNERS WERE ANNOUNCED AND AWARDED AT THEIR SCHOOLS.