Crimson Collective
- Assets
- $2.6m
- Revenue
- $5.6m
- Investments
- $0.0
- Employees
- 0
- Location
- Salt Lake City, UT
- Founding
- Data as of
- 12/2023
- EIN
- 88-0867028
Organization Overview
Crimson Collective is located in Salt Lake City, UT. According to its NTEE Classification (T50) the organization is classified as: Philanthropy, Charity & Voluntarism Promotion, under the broad grouping of Philanthropy, Voluntarism & Grantmaking Foundations and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Crimson Collective is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
TO ELEVATE AND ADVANCE SOCIETY AND THE DIGNITY OF EACH HUMAN BY FOSTERING, PROMOTING, AND ENCOURAGING A SIGNIFICANT INCREASE IN INDIVIDUAL AND COMPANY INVOLVEMENT IN CHARITABLE CAUSES, WORK, AND EFFORTS, AS WELL AS ASSISTING TO BUILD THE QUALITY OF GEOGRAPHICAL CITIES OR LOCATIONS.
Describe the Organization's Program Activity:
Part 3 - Line 4a
IN 2023, THE 50+ INFLUENCERS OF THE CRIMSON COLLECTIVE DEDICATED AN IMPRESSIVE 1500 HOURS OF THEIR TIME TO SUPPORT A DIVERSE ARRAY OF CAUSES THROUGH COLLABORATIONS WITH 8 LOCAL AND NATIONAL CHARITIES. THEIR EFFORTS SPANNED A WIDE SPECTRUM OF INITIATIVES, FROM RAISING AWARENESS THROUGH SOCIAL MEDIA TO ATTENDING MANY FUNDRAISING EVENTS. THROUGH THEIR COMBINED REACH AND ENGAGEMENT, THEY AMPLIFIED THE VOICES OF THESE CHARITIES, ATTRACTING SIGNIFICANT PUBLIC ATTENTION AND ENCOURAGING WIDESPREAD PARTICIPATION IN EACH OF THESE CAUSES. THE CHARITIES AND FOUNDATIONS IMPACTED ARE AS FOLLOWS: SAMMY'S BUDDY, HUNTSMAN CANCER INSTITUTION, PRIMARY CHILDREN'S HOSPITAL, MS SOCIETY, SUCCESS IN EDUCATION, MAKE-A-WISH UTAH, ALL POLY SPORTS, AND PACIFIC ISLANDER CHAMBER OF COMMERCE. MOREOVER, THE CRIMSON COLLECTIVE INFLUENCERS LEVERAGED THEIR PLATFORMS NOT ONLY TO FUNDRAISE BUT ALSO TO EDUCATE AND INSPIRE ACTION WITHIN THEIR COMMUNITIES. BY SHARING PERSONAL STORIES, HOSTING LIVE DISCUSSIONS, AND PARTICIPATING IN HANDS-ON VOLUNTEER ACTIVITIES, THEY FOSTERED EMPATHY AND SOLIDARITY AMONG THEIR FOLLOWERS, ULTIMATELY CATALYZING MEANINGFUL CHANGE. THEIR COMMITMENT EXEMPLIFIES THE POWER OF INFLUENCERS TO DRIVE SOCIAL IMPACT AND HIGHLIGHTS THE IMPORTANCE OF USING DIGITAL PLATFORMS FOR ADVOCACY AND PHILANTHROPY IN THE MODERN AGE. IN 2023, CRIMSON COLLECTIVE INFLUENCERS ATTENDED MORE THAN 65 EVENTS, GARNERED MORE THAN 1 MILLION ENGAGEMENTS ON SOCIAL MEDIA AND IMPACTED OVER 1000 CHILDREN AND FAMILIES.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Kyle Brennan CEO | Officer | 40 | $76,549 |
Eldin Diglisic Board Member | Trustee | 0.25 | $0 |
Matthew Garff President | OfficerTrustee | 2 | $0 |
Heather Kalhart Board Member | Trustee | 0.25 | $0 |
Charlie Monfort Board Member | Trustee | 0.25 | $0 |
Nicole Mouskondis Board Member | Trustee | 0.25 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Cameron Rising Social Influenc | 12/30/23 | $675,000 |
Sione Vakie Social Influenc | 12/30/23 | $190,000 |
Mycah Pittman Social Influenc | 12/30/23 | $175,000 |
Cole Bishop Social Influenc | 12/30/23 | $141,000 |
Devaughn Vele Social Influenc | 12/30/23 | $120,000 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $5,559,995 |
| Noncash contributions included in lines 1a–1f | $8,062 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $5,559,995 |
| Total Program Service Revenue | $0 |
| Investment income | $21,630 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | -$7,181 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $5,575,591 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $174,950 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $76,549 |
| Compensation of current officers, directors, key employees. | $38,275 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $54,601 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $4,613 |
| Payroll taxes | $10,258 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $780 |
| Fees for services: Accounting | $0 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $2,524 |
| Fees for services: Other | $2,453,229 |
| Advertising and promotion | $123,742 |
| Office expenses | $8,916 |
| Information technology | $4,636 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $4,062 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $41,304 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $0 |
| All other expenses | $0 |
| Total functional expenses | $2,960,164 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $1,299,022 |
| Savings and temporary cash investments | $1,344,901 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $1,958 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $2,645,881 |
| Accounts payable and accrued expenses | $15,880 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $15,880 |
| Net assets without donor restrictions | $2,630,001 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $2,645,881 |
Grants Awarded
Over the last fiscal year, Crimson Collective has awarded $173,000 in support to 2 organizations.
| Grant Recipient | Amount |
|---|---|
CATHOLIC COMMUNITY SERVICES OF UTAH PURPOSE: SUPPORT | $150,000 |
SHOUT INC DBA SHOUT UTAH SAMMY'SBUDDY PROGRAM PURPOSE: SUPPORT | $23,000 |