Cardinal Productions
- Assets
- $1.1m
- Revenue
- $1.3m
- Investments
- $0.0
- Employees
- 8
- Location
- Roanoke, VA
- Founding
- Data as of
- 12/2022
- EIN
- 87-1532828
Organization Overview
Cardinal Productions, operating under the name Cardinal News, is located in Roanoke, VA. According to its NTEE Classification (W24) the organization is classified as: Citizen Participation, under the broad grouping of Public & Societal Benefit and related organizations. As of 12/2022, Cardinal News employed 8 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Cardinal News is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2022, Cardinal News generated $1.3m in total revenue. This organization has experienced exceptional growth, as over the past 2 years, it has increased revenue by an average of 68.4% each year . All expenses for the organization totaled $596.9k during the year ending 12/2022. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
WE REPORT THE UNTOLD STORIES OF SOUTHWEST AND SOUTHSIDE VIRGINIA, AND STRENGTHEN THE VOICES OF THE PEOPLE WHO HAVE BEEN SIDELINED IN THE COMMONWEALTH'S POLITICAL, ECONOMIC AND CULTURAL CONVERSATIONS SIMPLY BECAUSE OF WHERE THEY LIVE.
Describe the Organization's Program Activity:
Part 3 - Line 4a
CARDINAL NEWS BEGAN ITS FIRST FULL YEAR OF OPERATION WITH AN EDITOR AND TWO REPORTERS ON STAFF, ALONG WITH A GROUP OF 8-10 FREELANCERS. DURING THE YEAR, CARDINAL GAINED SUPPORT FROM THE DANVILLE REGIONAL FOUNDATION TO STAFF A REPORTER IN DANVILLE; THE GENAN FOUNDATION TO STAFF A REPORTER IN BRISTOL; AND A GIFT FROM THE SECULAR SOCIETY TO HIRE AN AUDIENCE ENGAGEMENT EDITOR. IN ADDITION TO HOSTING A WEBSITE AND PUBLISHING A DAILY NEWSLETTER, CARDINAL ADDED TWO NEW PRODUCTS: A WEEKLY NEWSLETTER AND A WEATHER NEWSLETTER. THE INSTITUTE FOR NONPROFIT NEWS NAMED CARDINAL A FINALIST IN THE COMMUNITY CHAMPION AWARD CONTEST FOR ITS COVERAGE OF FLOODING IN BUCHANAN COUNTY. LION PUBLISHERS NAMED CARDINAL AS A FINALIST IN ITS NEW LION BUSINESS OF THE YEAR CONTEST. OTHER NOTABLE STORIES INCLUDED COVERAGE OF HOSPITAL FINANCES, NURSING SHORTAGES, SMALL NUCLEAR REACTORS, AND THE STATE'S RATIONING OF NARCAN. WE ALSO CREATED A SPEAKER SERIES AND HELD EVENTS THAT BROUGHT IN THE GOVERNOR, A SILICON VALLEY CONGRESSMAN, AND THE HEAD OF THE NATIONAL ASSOCIATION OF MANUFACTURERS. THROUGH OUR JOURNALISM, WE CONTINUE TO PROVIDE INDEPENDENT INFORMATION TO THE PEOPLE OF OUR COMMUNITIES, AND TO ELEVATE THEIR STORIES TO VIRGINIANS LIVING ELSEWHERE.
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PDF Copies of 990 Filings
Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Luanne Rife Executive Director | Officer | 24 | $48,144 |
Caroline Glickman President, Board Of Directors | OfficerTrustee | 4 | $0 |
Debbie Meade Secretary, Board Of Directors | OfficerTrustee | 4 | $0 |
Chris Turnbull Treasurer, Board Of Directors | OfficerTrustee | 4 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $1,332,081 |
| Noncash contributions included in lines 1a–1f | $20,776 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $1,332,081 |
| Total Program Service Revenue | $0 |
| Investment income | $1,459 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | -$88 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $1,333,452 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $50,833 |
| Compensation of current officers, directors, key employees. | $22,875 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $256,293 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $21,844 |
| Payroll taxes | $24,999 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $15,400 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $260 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $54,750 |
| Advertising and promotion | $94,053 |
| Office expenses | $18,303 |
| Information technology | $40,451 |
| Royalties | $0 |
| Occupancy | $1,255 |
| Travel | $8,264 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $4,850 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $5,390 |
| All other expenses | $0 |
| Total functional expenses | $596,945 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $115,028 |
| Savings and temporary cash investments | $768,666 |
| Pledges and grants receivable | $200,300 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $4,756 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $1,088,750 |
| Accounts payable and accrued expenses | $32,612 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $32,612 |
| Net assets without donor restrictions | $515,011 |
| Net assets with donor restrictions | $541,127 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $1,088,750 |