The Society For The Promotion Of Japanese Animation

TO INSPIRE THE WORLD THROUGH JAPANESE ANIMATION AND CULTURE.

THE ORGANIZATION RECEIVES ITS REVENUES FROM REGISTRATION FEES COLLECTED TO ENTER THE EVENTS, FEES PAID BY EXHIBITORS FOR BOOTH RENTALS AT THE EVENTS, ARTISTS' ALLEY WHERE ASPIRING ANIME ARTISTS CAN EXHIBIT THEIR WORK, SPONSORSHIPS FROM ANIME INDUSTRY AND OTHER BUSINESSES THAT BENEFIT FROM THE OPPORTUNITY TO CONNECT DIRECTLY WITH ANIME FANS FROM AROUND THE WORLD, LICENSING, AND FROM OTHER CONCERTS AND PROGRAMS. WITH EACH UNIQUE EVENT THE ORGANIZATION PRODUCES, THE PURPOSE NEVER STRAYS - IT AIMS TO PROMOTE, CELEBRATE, AND EDUCATE THE PUBLIC ABOUT JAPANESE ANIMATION, MANGA, VIDEO GAMES, AND TRADITIONAL CULTURE.IN EVERY YEAR SINCE 1992, THE ORGANIZATION HAS COMMITTED THE MAJORITY OF ITS TIME AND RESOURCES, INCLUDING, IN RECENT YEARS, TENS OF THOUSANDS OF HOURS FROM NEARLY 1,600 VOLUNTEERS, TO PLANNING, PREPARING FOR, AND HOSTING ANIME EXPO ("AX"). THIS FOUR-DAY CONVENTION IS HELD ANNUALLY IN SOUTHERN CALIFORNIA AND INCLUDES HUNDREDS OF HOURS OF EDUCATIONAL, ARTISTIC, CULTURAL, AND COMMUNITY EVENTS DESIGNED TO ALLOW MEMBERS OF THE GENERAL PUBLIC, FANS OF ANIME, AND MEMBERS OF THE ANIME INDUSTRY TO CELEBRATE AND LEARN ABOUT JAPANESE ANIMATION AND POPULAR CULTURE. SINCE 2004, AX HAS BEEN THE LARGEST ANIME CONVENTION IN NORTH AMERICA, WITH MORE THAN 100,000 ATTENDEES OVER THE FOUR DAYS OF EVENTS.AS A RESULT OF THE COVID-19 GLOBAL PANDEMIC, THE ORGANIZATION WAS UNABLE TO HOST AX AS AN IN-PERSON CONVENTION FOR 2020 AND 2021. INSTEAD, IT RETAINED AS MUCH OF THE AX EXPERIENCE AS IT COULD IN THE FORM OF AN ON-LINE EXPERIENCE CONSISTING OF LIVE AND PRE-RECORDED SEGMENTS. THE ORGANIZATION HAD ON-LINE ATTENDEES WHO TUNED IN TO VIEW ARTISTS, DESIGNERS, AND MUSICIANS.