Denver Metro Convention & Visitors Bureau
- Assets
- $60.6m
- Revenue
- $47.1m
- Investments
- $0.0
- Employees
- 83
- Location
- Denver, CO
- Founding
- 07/1945
- Data as of
- 12/2023
- EIN
- 84-0382392
Organization Overview
Denver Metro Convention & Visitors Bureau, operating under the name Visit Denver, is located in Denver, CO. The organization was established in 1945. According to its NTEE Classification (S01) the organization is classified as: Alliances & Advocacy, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2023, Visit Denver employed 83 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Denver is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2023, Visit Denver generated $47.1m in total revenue. This represents relatively stable growth, over the past 8 years the organization has increased revenue by an average of 7.7% each year. All expenses for the organization totaled $39.1m during the year ending 12/2023. While expenses have increased by 6.0% per year over the past 8 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
TO BRING CONVENTIONS AND LEISURE VISITORS TO DENVER.
Describe the Organization's Program Activity:
Part 3 - Line 4a
CONVENTIONS - RESPONSIBLE FOR MARKETING DENVER AS A MEETING AND CONVENTION DESTINATION. ALSO RESPONSIBLE FOR PROVIDING ASSISTANCE TO CONVENTIONS AND MEETINGS COMING TO DENVER BY ACTING AS A LIAISON BETWEEN MEMBERS, CITY FACILITIES, AND PLANNERS. FURTHER, VISIT DENVER FACILITATES ANY NEEDS THE CLIENT MAY HAVE TO ENSURE THAT THE GROUP RETURNS TO THE CITY OF DENVER FOR FUTURE MEETINGS.
TOURISM - RESPONSIBLE FOR PROMOTING DENVER AS A YEAR-ROUND LEISURE DESTINATION TO DOMESTIC AND INTERNATIONAL TRAVELERS.
MARKETING, GUIDES AND INFORMATION CENTERS - DEVELOPS AND INTEGRATES MARKETING PROGRAM TO PROMOTE METRO DENVER AS A PREMIER TRAVEL DESTINATION FOR CONVENTIONS, MEETINGS AND LEISURE TRAVEL.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Richard Scharf President & | Officer | 60 | $735,935 |
Jeff Ruffe Exec. V.p. | Officer | 60 | $329,478 |
Rachel Benedick Exec. V.p. | Officer | 60 | $237,933 |
Justin Bresler V.p.- Market | 60 | $263,227 | |
Flavia Light V.p.- Touris | 50 | $245,328 | |
Jason Lusk Associate V. | 60 | $232,095 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Facebook Inc Advertising | 12/30/23 | $632,810 |
Karshhagan Advertising | 12/30/23 | $13,114,643 |
Location3 Media Inc Digital Mktg | 12/30/23 | $766,988 |
Corporation For Travel Promotion Marketing | 12/30/23 | $450,000 |
Hyatt Regency Denver At Colorado Convention Center Conference Svcs | 12/30/23 | $415,453 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $43,560,131 |
| All other contributions, gifts, grants, and similar amounts not included above | $130,000 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $43,690,131 |
| Total Program Service Revenue | $2,173,659 |
| Investment income | $1,239,405 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | -$13,891 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $47,111,747 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $1,462,812 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $6,341,686 |
| Pension plan accruals and contributions | $347,245 |
| Other employee benefits | $927,222 |
| Payroll taxes | $543,370 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $52,122 |
| Fees for services: Accounting | $133,211 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $65,215 |
| Fees for services: Other | $2,980,379 |
| Advertising and promotion | $19,554,572 |
| Office expenses | $1,119,647 |
| Information technology | $154,054 |
| Royalties | $0 |
| Occupancy | $739,533 |
| Travel | $2,201,268 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $293,621 |
| Insurance | $129,217 |
| All other expenses | $24,673 |
| Total functional expenses | $39,120,834 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $19,999,787 |
| Savings and temporary cash investments | $4,765,114 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $6,068,528 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $8,264 |
| Prepaid expenses and deferred charges | $1,302,071 |
| Net Land, buildings, and equipment | $1,099,240 |
| Investments—publicly traded securities | $17,505,452 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $9,894,175 |
| Total assets | $60,642,631 |
| Accounts payable and accrued expenses | $2,786,907 |
| Grants payable | $0 |
| Deferred revenue | $223,041 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $9,894,175 |
| Total liabilities | $12,904,123 |
| Net assets without donor restrictions | $47,738,508 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $60,642,631 |