Trust Project
- Assets
- $1.3m
- Revenue
- $507.4k
- Investments
- $0.0
- Employees
- 4
- Location
- Pacifica, CA
- Founding
- Data as of
- 12/2022
- EIN
- 83-3152419
Organization Overview
Trust Project is located in Pacifica, CA. As of 12/2022, Trust Project employed 4 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Trust Project is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
TO AMPLIFY JOURNALISM'S COMMITMENT TO TRANSPARENCY, ACCURACY, INCLUSION AND FAIRNESS SO THAT THE PUBLIC CAN MAKE INFORMED NEWS CHOICES.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE ORGANIZATION'S PRIMARY PURPOSE IS TO WORK WITH NEWS ORGANIZATIONS TO IMPLEMENT A SET OF EIGHT PROPRIETARY TRUST INDICATORS, WHICH ARE A SET OF TRANSPARENCY DISCLOSURES PROVIDED ON NEWS SITES GLOBALLY AND WHICH PROVIDE CLEAR INFORMATION THAT HELPS EDUCATE THE GENERAL PUBLIC SO THAT THEY MAY RECOGNIZE WHEN A NEWS SITE IS TRULY INDEPENDENT FROM BUSINESS, POLITICAL OR GOVERNMENT INFLUENCE, AND HOW IT ADHERES TO THE PRINCIPLES OF ETHICAL, ACCURATE NEWS REPORTING. NEWS SITES EARN THE TRUST MARK LOGO THROUGH IMPLEMENTING THE TRUST INDICATORS AND COMMITTING TO PRODUCE NONPARTISAN, RESPONSIBLE JOURNALISM IN THE PUBLIC INTEREST.THE TRUST INDICATORS WERE DEVELOPED THROUGH A USER-CENTERED COLLABORATIVE PROCESS THAT INVOLVED USER RESEARCH AND ACTIVITIES WITH NEWS EXECUTIVES FROM MORE THAN 260 NEWS ORGANIZATIONS AROUND THE WORLD, AND IN PUBLIC WORKSHOPS. TECHNOLOGY COMPANIES CONTRIBUTED INSIGHTS ON THE TECHNICAL MARKUP, WHICH IS IN SCHEMA.ORG VOCABULARY. THESE ACTIVITIES TOOK PLACE ONLINE AND THROUGH IN-PERSON WORKSHOPS HELD IN THE SAN FRANCISCO BAY AREA, DENVER, INDIANAPOLIS, ROME, SEATTLE, LONDON, NEW YORK AND TORONTO.IN 2022, THE ORGANIZATION EXPANDED THE NUMBER OF SITES PASSING A STRICT VETTING AND COMPLIANCE PROCESS AND SHOWING THE 8 TRUST INDICATORS ON THEIR PAGES THROUGHOUT CANADA, THE UNITED STATES, 7 COUNTRIES IN EUROPE, 5 IN LATIN AMERICA, PLUS HONG KONG. THE TRUST PROJECT COLLABORATED ON A VERY SUCCESSFUL NEWS LITERACY CAMPAIGN AND LAUNCHED AN INITIATIVE WITH AN INTERNATIONAL PROFESSIONAL ORGANIZATION FOR PUBLIC RELATIONS PROFESSIONALS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Sally Lehrman CEO | OfficerTrustee | 40 | $160,000 |
Larry Kramer Treasurer | OfficerTrustee | 1 | $0 |
Maureen Costello Chairman Of The Board | OfficerTrustee | 1 | $0 |
Lee Hill Director | Trustee | 1 | $0 |
Louis Jones Director | Trustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $500,000 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $500,000 |
| Total Program Service Revenue | $1,378 |
| Investment income | $5,801 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $507,427 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $176,572 |
| Compensation of current officers, directors, key employees. | $26,723 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $126,105 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $32,982 |
| Payroll taxes | $21,081 |
| Fees for services: Management | $2,000 |
| Fees for services: Legal | $49,777 |
| Fees for services: Accounting | $37,318 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $241,205 |
| Advertising and promotion | $104,713 |
| Office expenses | $11,627 |
| Information technology | $86,064 |
| Royalties | $0 |
| Occupancy | $3,783 |
| Travel | $47,925 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $553 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $695 |
| Insurance | $4,759 |
| All other expenses | $0 |
| Total functional expenses | $963,432 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $0 |
| Savings and temporary cash investments | $958,693 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $350,000 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $10,706 |
| Net Land, buildings, and equipment | $2,152 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $1,321,551 |
| Accounts payable and accrued expenses | $97,684 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $97,684 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $1,223,867 |
| Total liabilities and net assets/fund balances | $1,321,551 |