Sentient Media
- Assets
- $982.0k
- Revenue
- $1.3m
- Investments
- $0.0
- Employees
- 5
- Location
- San Francisco, CA
- Founding
- 02/2019
- Data as of
- 12/2023
- EIN
- 83-0804345
Organization Overview
Sentient Media is located in San Francisco, CA. The organization was established in 2019. According to its NTEE Classification (D05) the organization is classified as: Research Institutes & Public Policy Analysis, under the broad grouping of Animal-Related and related organizations. As of 12/2023, Sentient Media employed 5 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Sentient Media is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2023, Sentient Media generated $1.3m in total revenue. This organization has experienced exceptional growth, as over the past 5 years, it has increased revenue by an average of 30.8% each year . All expenses for the organization totaled $814.4k during the year ending 12/2023. While expenses have increased by 30.7% per year over the past 5 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
SENTIENT MEDIA ("SENTIENT") (SENTIENTMEDIA.ORG) IS A NONPROFIT, NONPARTISAN NEWS ORGANIZATION THAT PUBLISHES STORIES AND SOLUTIONS TO EXPLAIN FACTORY FARMS AND THEIR EFFECT ON CLIMATE, ANIMALS, PUBLIC HEALTH, POLITICS AND MORE. FOUNDED IN 2018, SENTIENT'S CONTENT IS FACT-CHECKED AND SCIENCE-DRIVEN, WITH REPORTING THAT SERVES READERS WHO AREINTERESTED IN THE IMPACTS OF WHAT THEY EAT ON ANIMALS, CLIMATE, WATER, CONDITIONS FOR WORKERS AND SO MUCH MORE.
Describe the Organization's Program Activity:
Part 3 - Line 4a
REPORTING AND INVESTIGATIONS - PUBLISHED MORE THAN 200 ARTICLES ON FACTORY FARMS AND THEIR EFFECT ON CLIMATE, ANIMALS, PUBLIC HEALTH, POLITICS AND MORE, RANGING FROM SCIENCE-EXPLAINERS TO LONG FORM INVESTIGATIONS. SENTIENT'S JOURNALISM FALLS INTO FOUR AREAS: SOLUTIONS, ACCOUNTABILITY, DISINFORMATION DEBUNKING AND SCIENCE-DRIVENEXPLAINERS.
PARTNERSHIP AND TRAINING, AND FELLOWSHIPS - SENTIENT FOSTERS A COMMUNITY OF REPORTERS AND EDITORS, PROVIDING RESOURCES TO THEM TO SUPPORT THEIR FOOD AND AGRICULTURE REPORTING. IN FY2023, WE SUPPORTED 128 MEMBERS AND CREATED A ROBUST PITCH DATABASE RESULTING IN MEMBERS SUBMITTING SUCCESSFUL PITCHES TO A VARIETY OF OUTLETS. SENTIENT'S ORIGINAL CONTENT WAS ALSO REPUBLISHED BY VARIOUS NEWSROOMS.
AUDIENCE ENGAGEMENT - IN FY2023, SENTIENT WORKED TO ENSURE IMPORTANT HEADLINES AND STORIES ABOUT FACTORY FARMS AND THEIR EFFECT ON CLIMATE, ANIMALS, PUBLIC HEALTH AND POLITICS REACHED A BROAD AUDIENCE THROUGH SEARCH ENGINE OPTIMIZATION. IN FY2023, SENTIENT'S HEADLINES ACHIEVED 96,000,000 ORGANIC HEADLINE IMPRESSIONS IN GOOGLE.
DIGITAL SERVICES - OPTIMIZING EXPLAINER ARTICLES TO ENSURE THE VISIBILITY OF HIGH-QUALITY, INFORMATIVE CONTENT IN SEARCH ENGINES.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Mikko Jarvenpaa President & Treasurer | OfficerTrustee | 10 | $0 |
Cailen Labarge Secretary | OfficerTrustee | 10 | $0 |
David Coman-Hidy Board Member | Trustee | 10 | $0 |
Deborah Brewster Board Member | Trustee | 10 | $0 |
Ana Bradley Executive Director | Officer | 40 | $89,332 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $1,194,532 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $1,194,532 |
| Total Program Service Revenue | $153,898 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $1,348,430 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $89,332 |
| Compensation of current officers, directors, key employees. | $30,000 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $289,823 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $744 |
| Payroll taxes | $22,172 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $385 |
| Fees for services: Accounting | $5,805 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $7,760 |
| Office expenses | $8,945 |
| Information technology | $4,437 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $42,393 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $9,801 |
| All other expenses | $3,926 |
| Total functional expenses | $814,410 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $981,140 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $858 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $981,998 |
| Accounts payable and accrued expenses | $7,653 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $7,653 |
| Net assets without donor restrictions | $954,755 |
| Net assets with donor restrictions | $19,590 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $981,998 |