Salt Lake City Bicycle Collective

THE MISSION OF THE SALT LAKE CITY BICYCLE COLLECTIVE IS TO PROMOTE CYCLING AS AN EFFECTIVE AND SUSTAINABLE FORM OF TRANSPORTATION AND AS A CORNERSTONE OF A CLEANER, HEALTHIER, AND SAFER SOCIETY. THE BICYCLE COLLECTIVE PROVIDES REFURBISHED BICYCLES AND EDUCATIONAL PROGRAMS TO THE COMMUNITY, FOCUSING ON CHILDREN AND LOWER INCOME HOUSEHOLDS.

THE BICYCLE COLLECTIVE PROMOTES CYCLING AS AN EFFECTIVE AND SUSTAINABLE FORM OF TRANSPORTATION AND RECREATION, AND AS A CORNERSTONE OF A CLEANER, HEALTHIER, AND SAFER SOCIETY. AN OVERVIEW OF 2021: - RECEIVED 5,365 BICYCLES THROUGH DONATION. - 1,469 BIKES GIVEN AWAY TO THE COMMUNITY. - 1,080 GOODWILL BIKES GIVEN AWAY TO KIDS. - 389 GOODWILL BIKES GIVEN AWAY TO ADULTS. - 1,793 BIKES SOLD AT AN AVERAGE COST OF 236 PER BIKE - 423 VOLUNTEERS DONATING 5,606 HOURS - 57.45 TONS OF RECYCLED MATERIAL (53.9 TONS OF METAL AND 3.55 TONS OF RUBBER) GOODWILL BIKES IS A PROGRAM THAT OFFERS FREE BICYCLES TO KIDS AND LOW- INCOME ADULTS. WE PARTNER WITH DOZENS OF ORGANIZATIONS THAT WORK WITH LOW- INCOME ADULTS AND PROVIDE FREE BIKES TO THEIR CLIENTS, REQUIRING ONLY A LETTER OF REFERRAL. MANY OF THE CHALLENGES OF 2020 CONTINUED INTO THE SECOND YEAR OF THE PANDEMIC WITH INCREASED AMBIGUITY, INCREASED DEMAND FOR BICYCLES, AND THE PURSUIT AND DISCIPLINE TO DEVELOP BRAND UNITY AND PREDICTABLE REVENUE STABILITY. FOR THE BICYCLE COLLECTIVE, 2021 WAS A YEAR OF TRANSFORMATION. IN EARLY 2021, AS THE PRESENCE OF COVID-19 AND MULTIPLE VARIANTS PERSISTED, WE KEPT OUR IN-PERSON YOUTH PROGRAMMING ON HOLD, OUT OF AN ABUNDANCE OF CAUTION. INSTEAD, WE SELF-PRODUCED A 9-EPISODE YOUTUBE VIDEO SERIES CALLED DUSTY & THE WRENCHES, GEARED TOWARDS TEACHING KIDS THE BASICS OF BICYCLE MAINTENANCE. THIS EXPERIMENT REPRESENTED A TRANSFORMATION IN TERMS OF HOW WE DELIVER CONTENT AND PROGRAMMING. IN MID 2021, WE UNVEILED A SIMPLE AND UNIFYING LOGO AND BRAND STYLE GUIDE TO CREATE IDENTITY AND CONSISTENCY ACROSS ALL CURRENT AND FUTURE LOCATIONS. THIS REPRESENTED A TRANSFORMATION IN HOW WE COMMUNICATE, AS PREVIOUSLY, EACH OF OUR FOUR LOCATIONS HAD THEIR OWN LOGOS. NEARING THE END OF 2021, THE BICYCLE COLLECTIVE LAUNCHED A NEW DIGITAL PLATFORM TO COMMUNICATE OUR CORE MISSION AND IMPACT, AND COMPLEMENT OUR RETAIL OPERATIONS. MOBILE-FIRST AND USER-CENTRIC IN DESIGN, WE ARE USING THE NEW WEB PLATFORM TO BUILD AWARENESS OF OUR REFURBISHED BIKES AND PARTS, BIKE ACCESSORIES, AND BRANDED MERCHANDISE TO POSITION THE BICYCLE COLLECTIVE AS A LEADING NATIONAL SOCIAL GOOD ENTERPRISE. INCREASED ONLINE AWARENESS IS DRIVING MORE PEOPLE INTO OUR PHYSICAL COMMUNITY BIKE SHOPS WHILE ENABLING SALES TO CUSTOMERS FROM FLORIDA, TEXAS, WISCONSIN, EVEN JAPAN THROUGHOUT THE YEAR, OUR VOLUNTEERS AND MECHANICS ENTHUSIASTICALLY REPAIRED, REFURBISHED, AND GAVE AWAY 1,469 BIKES BRINGING MUCH JOY AND GENERATING MANY SMILES. TALK ABOUT TRANSFORMATIONAL IN THE PROCESS, WE ARE INCREASING AWARENESS OF OUR CAMPAIGN TO RAISE FUNDS FOR THE NEW SALT LAKE CITY HUB. WE LOOK TO BREAK GROUND ON THIS NEW HEADQUARTERS BUILDING IN SUMMER 2022. THERE ARE MANY EXAMPLES OF COMMUNITY BIKE SHOPS AROUND THE COUNTRY, SOME THAT PROVIDE SOCIAL SERVICES, SOME THAT JUST OFFER A PLACE TO FIX A FLAT. THE BICYCLE COLLECTIVE IS THE ONLY INSTITUTION LIKE THIS IN ALL OF UTAH. OUR NEW HEADQUARTERS IS DESIGNED FOR EFFICIENCY TO BETTER SERVE OUR CONSTITUENTS, AND WITH PLENTY OF SPACE TO BUILD COMMUNITY. WE WILL BE ABLE TO HOUSE MULTIPLE OPERATIONS SIMULTANEOUSLY-SALES, SERVICE, AND PROGRAMMING. IN A SPACE DESIGNED TO BRING ALL OUR RESOURCES UNDER ONE ROOF, WE WILL HAVE INCREASED WAREHOUSE SPACE TO HANDLE DONATED BIKES AND PARTS, INCREASED RETAIL FLOOR TO DISPLAY BIKES, PARTS AND ACCESSORIES, AND SUPER- EFFICIENT WORKSTATIONS, AS WELL AS SPACE FOR OUR EDUCATIONAL PROGRAMMING. WITH A PERMANENT HOME, BICYCLE COLLECTIVE WILL HAVE BOTH THE SPACE AND RESOURCES TO GROW OUR AWARD-WINNING AND INSPIRING PROGRAMMING. OUR CENTER WILL PROVIDE A SAFE PLACE FOR ALL MEMBERS OF OUR COMMUNITY TO WORK ON THEIR OWN BIKES, LEARN BICYCLE MECHANICS, AND ATTEND A HOST OF CLASSES. IT WILL BRING CULTURAL VITALITY TO THE NEIGHBORHOOD AND WILL CONNECT THE WEST AND EAST QUADRANTS OF THE SALT LAKE VALLEY. WE ARE COMMITTED TO BUILDING A BIKING LEGACY FOR FUTURE GENERATIONS.