Paso Robles Wine Country Alliance
- Assets
- $501.4k
- Revenue
- $2.0m
- Investments
- $0.0
- Employees
- 7
- Location
- Paso Robles, CA
- Founding
- 12/1995
- Data as of
- 12/2023
- EIN
- 77-0326604
Organization Overview
Paso Robles Wine Country Alliance is located in Paso Robles, CA. The organization was established in 1995. According to its NTEE Classification (K28) the organization is classified as: Farm Bureaus & Granges, under the broad grouping of Food, Agriculture & Nutrition and related organizations. As of 12/2023, Paso Robles Wine Country Alliance employed 7 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Paso Robles Wine Country Alliance is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2023, Paso Robles Wine Country Alliance generated $2.0m in total revenue. This represents relatively stable growth, over the past 9 years the organization has increased revenue by an average of 3.0% each year. All expenses for the organization totaled $2.0m during the year ending 12/2023. While expenses have increased by 4.2% per year over the past 9 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Since 2016, Paso Robles Wine Country Alliance has awarded 21 individual grants totaling $143,769. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
THE PRIMARY PURPOSE OF THE PRWCA IS TO IMPROVE THE BUSINESS CONDITIONS OF THE GRAPE GROWING AND WINE PRODUCING INDUSTRY IN THE PASO ROBLES VITICULTURAL AREA LOCATED IN SAN LUIS OBISPO COUNTY, CALIFORNIA.
Describe the Organization's Program Activity:
Part 3 - Line 4a
MEMBER EVENTS AND SERVICES INCLUDED AN ANNUAL BANQUET, EDUCATIONAL WINE SEMINARS, AND VARIOUS NETWORKING FUNCTIONS. VARIOUS SEMINARS WERE HELD TO EDUCATE THE GROWERS AND THE TASTING ROOMS. ATTENDENCE FOR THESE SEMINARS WAS ABOUT 200 PEOPLE.
WEATHER STATIONS WERE MAINTAINED THROUGHOUT THE YEAR. THE WEATHER STATIONS ARE USED BY GROWERS AND WINEMAKERS FOR ASSISTANCE IN PEST CONTROL AND IRRIGATION DECISIONS.
PROMOTED LOCAL WINE INDUSTRY TOURISM. PRINTED AND DISTRIBUTED A VISITOR BROCHURE - 135,000 COPIES DISTRIBUTED AS WELL AS MADE AVAILABLE ONLINE. PROMOTIONAL PROJECTS AND PUBLIC RELATIONS DURING THE YEAR INCLUDED MEDIA RELATIONS AND FAMILIARIZATION TOURS, WEBSITE IMPROVEMENT, TRADE TASTINGS AND TRADE SHOW EXHIBITS. GENERIC ADVERTISING WAS PLACED IN SEVERAL TOURISM PUBLICATIONS SUCH AS THE CHAMBER OF COMMERCE AND THE VISITOR AND CONFERENCE BUREAU. IN ROOM ADVERTISING PROMOTING THE PASO ROBLES WINE REGION WAS PROVIDED TO HOTEL GUESTS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Molly Scott Chairman | OfficerTrustee | 1 | $0 |
Cris Cherry Vice-Chairman | OfficerTrustee | 1 | $0 |
Carol Macdonal Secretary | OfficerTrustee | 1 | $0 |
Randy Heinzen Treasurer | OfficerTrustee | 1 | $0 |
Chloe Asseo-Fabre Director | Trustee | 1 | $0 |
Josh Beckett Director | Trustee | 1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Noise 13 Design Branding & Media | 12/30/16 | $114,000 |
Mea Digital (Piston) Branding & Media | 12/30/16 | $163,209 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $1,140,726 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $194,108 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $1,334,834 |
| Total Program Service Revenue | $616,123 |
| Investment income | $12,900 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $1,963,857 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $25,735 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $157,714 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $304,691 |
| Pension plan accruals and contributions | $17,866 |
| Other employee benefits | $38,954 |
| Payroll taxes | $36,610 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $6,845 |
| Fees for services: Accounting | $43,800 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $216,004 |
| Advertising and promotion | $370,394 |
| Office expenses | $21,716 |
| Information technology | $37,573 |
| Royalties | $0 |
| Occupancy | $102,428 |
| Travel | $33,843 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $23,559 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $6,946 |
| Insurance | $9,081 |
| All other expenses | $21,669 |
| Total functional expenses | $2,003,288 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $119,864 |
| Savings and temporary cash investments | $309,697 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $22,837 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $12,963 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $36,000 |
| Other assets | $0 |
| Total assets | $501,361 |
| Accounts payable and accrued expenses | $45,907 |
| Grants payable | $0 |
| Deferred revenue | $169,087 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $214,994 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $286,367 |
| Total liabilities and net assets/fund balances | $501,361 |
Grants Awarded
Over the last fiscal year, Paso Robles Wine Country Alliance has awarded $22,500 in support to 3 organizations.
| Grant Recipient | Amount |
|---|---|
AMERICAN VINEYARD FOUNDATION PURPOSE: SPONSORSHIP | $5,000 |
MUST CHARITIES PURPOSE: SPONSORSHIP | $5,000 |
WORLD OF WINE EVENTS LLC PURPOSE: SPONSORSHIP | $12,500 |