Us Travel Association

THE MISSION OF THE U.S. TRAVEL ASSOCIATION IS TO INCREASE TRAVEL TO AND WITHIN THE UNITED STATES.

TRADE SHOWS AND EVENTS - U.S. TRAVEL ASSOCIATION'S IPW IS THE TRAVEL INDUSTRY'S PREMIER INTERNATIONAL MARKETPLACE AND IS THE LARGEST GENERATOR OF INTERNATIONAL TRAVEL TO THE U.S. MORE THAN 900 US TRAVEL ORGANIZATIONS FROM EVERY REGION OF THE USA AND REPRESENTING ALL INDUSTRY CATEGORY COMPONENTS AND OVER 1,300 INTERNATIONAL AND DOMESTIC BUYERS FROM MORE THAN 70 COUNTRIES CONDUCT BUSINESS NEGOTIATIONS THAT RESULT IN THE GENERATION OF $4.7 BILLION IN FUTURE VISIT USA TRAVEL. AT IPW, BUYERS AND SELLERS ARE ABLE TO CONDUCT BUSINESS THAT WOULD OTHERWISE BE GENERATED ONLY THROUGH AN EXHAUSTIVE NUMBER OF AROUND-THE-WORLD TRIPS. THE EDUCATIONAL SEMINAR FOR TOURISM ORGANIZATIONS (ESTO) IS THE PREMIER ANNUAL LEARNING AND KNOWLEDGE-SHARING FORUM FOR DESTINATION MARKETING PROFESSIONALS. IT IS UNIQUE IN THAT IT IS CREATED BY AND EXCLUSIVELY FOR THIS SPECIFIC TARGET AUDIENCE. ESTO IS NOT OPEN TO OTHER INDUSTRY SECTORS. ESTO IS THE PLACE WHERE DESTINATION PROFESSIONALS GO TO LEARN ABOUT NEW TOOLS AND TECHNIQUES, SHARE BEST PRACTICES AND DEBATE PRESSING ISSUES AFFECTING DESTINATIONS IN A NON-SALES ENVIRONMENT.

INDUSTRY CAMPAIGNS - U.S. TRAVEL ASSOCIATION'S LET'S GO THERE COALITION LAUNCHED THE LET'S MEET THERE CAMPAIGN. THE CAMPAIGN, WORKING WITH THE MEETINGS MEAN BUSINESS COALITION, SUCCESSFULLY DEMONSTRATED THAT SAFE MEETINGS AND EVENTS ARE TAKING PLACE ACROSS THE COUNTRY-BRINGING PEOPLE TOGETHER AND REMINDING BUSINESSES OF THE IMPORTANCE OF FACE-TO-FACE INTERACTION. LET'S GO THERE IS A BROAD COLLECTION OF BUSINESSES AND ORGANIZATIONS THAT SPAN PRACTICALLY EVERY SEGMENT OF THE AMERICAN TRAVEL INDUSTRY. THESE ORGANIZATIONS HAVE COME TOGETHER TO ADDRESS THE EXTREME DECLINES IN TRAVEL RELATED TO THE CORONAVIRUS PANDEMIC, BY CHAMPIONING SAFETY-FIRST MESSAGING, AND BY FORGING A PLAN TO REIGNITE AMERICAN'S SENSE OF WANDERLUST AND INSPIRE THEM TO PLAN, BOOK AND TAKE THEIR NEXT GETAWAY. MEETINGS MEAN BUSINESS IS AN INDUSTRY-WIDE COALITION TO SHOWCASE THE UNDENIABLE VALUE THAT BUSINESS MEETINGS, TRADE SHOWS, INCENTIVE TRAVEL, EXHIBITIONS, CONFERENCES, AND CONVENTIONS BRING TO PEOPLE, BUSINESSES, AND COMMUNITIES. BY RALLYING INDUSTRY ADVOCATES, WORKING WITH STAKEHOLDERS, CONDUCTING ORIGINAL RESEARCH, ENGAGING WITH OUTSIDE VOICES AND MORE, THE COALITION BRINGS THE INDUSTRY TOGETHER TO EMPHASIZE ITS IMPORTANCE. COMPRISED OF OVER 60 MEMBERS, THE COALITION UNITES THE MEETINGS INDUSTRY WITH ONE STRONG AND POWERFUL VOICE.

GOVERNMENT AFFAIRS -- U.S. TRAVEL ASSOCIATION'S NATIONAL ADVOCACY AGENDA FOCUSED ON CORONAVIRUS-RELATED ECONOMIC RELIEF TO TRAVEL-DEPENDENT BUSINESSES AND ORGANIZATIONS AND THE MEETINGS AND EVENTS SECTOR.