Oklahoma Beef Industry Council

Organization Overview

Oklahoma Beef Industry Council is located in Oklahoma City, OK. The organization was established in 1976. According to its NTEE Classification (K20) the organization is classified as: Agricultural Programs, under the broad grouping of Food, Agriculture & Nutrition and related organizations. As of 09/2021, Oklahoma Beef Industry Council employed 5 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Oklahoma Beef Industry Council is a 501(c)(5) and as such, is described as a "Labor, Agricultural, and Horticultural Organization" by the IRS.

For the year ending 09/2021, Oklahoma Beef Industry Council generated $4.4m in total revenue. This represents relatively stable growth, over the past 6 years the organization has increased revenue by an average of 1.1% each year. All expenses for the organization totaled $4.5m during the year ending 09/2021. While expenses have increased by 1.9% per year over the past 6 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

THE VISION FOR THE OKLAHOMA BEEF COUNCIL IS TO BE A POSITVE DIFFERENCE FOR OKLAHOMA'S FARMING AND RANCHING FAMILIES AND THE GREATER BEEF COMMUNITY. THE MISSION OF THE OKLAHOMA BEEF COUNCIL IS TO STRENGTHEN BEEF DEMAND IN THE DOMESTIC AND GLOBAL MARKETPLACE.

Describe the Organization's Program Activity:

Part 3 - Line 4a

OKLAHOMA PROGRAMS ARE DESIGNED TO ENCHANCE BEEF'S IMAGE, WHILE ADVANCING THE DESIRABILITY OF BEEF AND BEEF PRODUCTS. THIS INCLUDES PROMOTION, CONSUMER INFORMATION, INDUSTRY INFORMATION AND RESEARCH. KEY EFFORTS IN 2021: THE OBC DEVELOPED MORE THAN 30 NEW PIECES OF VIDEO CONTENT AND REACHED OK CONSUMERS WITH DIGITAL MARKETING DRIVING 3.4 MILLION VIDEO VIEWS. THE OBC HOSTED A WEBINAR WITH 230 HEALTH AND NUTRITION PROFESSIONALS HIGHLIGHTING THE ROLE BEEF CAN PLAY IN THE DIETS OF INFANTS AND TODDLERS. MORE THAN 700 STUDENTS RECEIVED THEIR MASTERS OF BEEF ADVOCACY (MBA) IN 2021. OK IS THE LEADING STATE IN THE NATION FOR MBA GRADUATES. THROUGH 8 CONSUMER EVENTS, THE OBC PROVIDED BEEF RECIPES, INFORMATION AND SAMPLING IN 2021.


DOMESTIC PROGRAMS INCLUDING HIGH POPULATION/LOW CATTLE - THE OBC INVESTS IN NATIONAL PROGRAMS DESIGNED TO DRIVE AND ENHANCE THE DEMAND FOR BEEF. AS AN EXAMPLE, THE OBC PROVIDED FUNDING SUPPORT FOR A NINE-WEEK DIGITAL MARKETING CAMPAIGN IN KEY POPULATION CENTERS REPRESENTING 136 MILLION CONSUMERS. AS A RESULT, BEEF ADS WERE SEEN ALMOST 22 MILLION TIMES AND BEEF VIDEOS WERE VIEWED 11.8 MILLION TIMES. THE OBC ALSO SUPPORTED THE BEEF. IT'S WHAT'S FOR DINNER 300 DURING SPEEDWEEK AT THE DAYTONA INTERNATIONAL SPEEDWAY.


THE OBC INVESTS IN INTERNATIONAL PROGRAMS DESIGNED TO DRIVE AND ENHANCE THE DEMAND FOR BEEF. AS AN EXAMPLE, THE OBC SPONSORED FOOD SERVICE AND RETAIL US BEEF PROMOTIONS IN JAPAN AND SOUTH KOREA. ADDITIONALLY, IT FUNDED EDUCATIONAL EFFORTS FOR BEEF IN CHINA AND AFRICA. IN 2021, OBC FUNDED PROMOTIONS HELPED DRIVE 1.45 MILLION POUNDS OF US BEEF SALES.


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Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $0
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$0
Total Program Service Revenue$4,380,575
Investment income $1,567
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $4,382,142

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