Penny Appeal Usa Inc
- Assets
- $6.5m
- Revenue
- $10.9m
- Investments
- $0.0
- Employees
- 22
- Location
- Alexandria, VA
- Founding
- 05/2016
- Data as of
- 12/2023
- EIN
- 47-5165837
Organization Overview
Penny Appeal Usa Inc is located in Alexandria, VA. The organization was established in 2016. According to its NTEE Classification (Q33) the organization is classified as: International Relief, under the broad grouping of International, Foreign Affairs & National Security and related organizations. As of 12/2023, Penny Appeal USA Inc employed 22 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Penny Appeal USA Inc is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2023, Penny Appeal USA Inc generated $10.9m in total revenue. All expenses for the organization totaled $9.5m during the year ending 12/2023. While expenses have increased by 145.0% per year over the past 9 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Since 2017, Penny Appeal USA Inc has awarded 60 individual grants totaling $859,478. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
WE ARE WORKING TO ALLEVIATE POVERTY THROUGH SUSTAINABLE PROGRAMS AND EMERGENCY RELIEF. OUR MISSION IS TO BRING ABOUT AN EQUITABLE WORLD BY TACKLING THE ROOT CAUSES OF POVERTY. OUR INTERVENTIONS FOCUS ON PROVIDING COMMUNITIES WITH ACCESSS TO WATER, EDUCATION, AND INCOME OPPORTUNITIES.
Describe the Organization's Program Activity:
Part 3 - Line 4a
EMERGENCY RESPONSE- WHEN DISASTERS STRIKE AND PEOPLE FIND THEMSELVES IN NEED OF ESSENTIAL GOODS AND SERVICES, PENNY APPEAL USA IS THERE TO HELP. WE'VE ASSISTED TENS OF THOUSANDS OF INDIVIDUALS WITH LIFE-SAVING FOOD, SHELTER, AND WATER.
RELIGIOUS GIVING- AS A MUSLIM-LED ORGANIZATION, WE ARE DEDICATED TO GIVING MUSLIM DONORS THE OPPORTUNITY TO PARTAKE IN RELIGIOUS GIVING AS MANDATED BY THEIR FAITH. OFFERINGS INCLUDE ZAKAT, FIDYA/KIFFARAH, SADAQAH JARIYAH, AQIQAH AND QURBANI.FEED OUR WORLD- EACH YEAR, OUR FEED OUR WORLD PROGRAM PROVIDES LIFE-SAVING, NUTRITIOUS MEALS TO THE POOR AND NEEDY. THE RANGE OF FOW PROGRAMS HELP COMBAT FOOD MALNUTRITION IN CRISIS-HIT COUNTRIES ACROSS ASIA, AFRICA AND THE MIDDLE EAST AS WELL AS HERE AT HOME.INCOME GENERATION- AS PART OF OUR EFFORTS TO ERADICATE POVERTY IN A SUSTAINABLE WAY, OUR INCOME GENERATION PROGRAMS FOCUS ON PROVIDING RURAL COMMUNITIES WITH THE TOOLS AND SKILLS THEY NEED TO ESCAPE POVERTY ONCE AND FOR ALL. YOU CAN HELP BREAK THE CYCLE OF POVERTY BY PROVIDING FAMILIES WITH THE RESOURCES THEY NEED TO SUSTAIN THEMSELVES. HEAL HUMANITY- OUR PROGRAM IS DEDICATED TO PROVIDING MUCH NEEDED HEALTHCARE FACILITIES AND MEDICAL AID TO THOSE MOST IN NEED. HH PROGRAMS HELP BUILD AND REFURBISH HEALTHCARE FACILITIES AS WELL AS PROVIDE MEDICAL ESSENTIALS NEEDED FOR PATIENTS WHO LACK THAT ACCESS. OTHER PROGRAMS.
THROUGH OUR THIRST RELIEF PROGRAMS, WE'RE PROVIDING SAFE WATER TO ENABLE LOCALS TO DRINK, WASH, CLEAN AND IRRIGATE THEIR CROPS AS WELL AS HYDRATE THEIR ANIMALS. OUR THIRST RELIEF PROGRAMS LEAD TO HEALTHIER LIVES, BETTER EDUCATED COMMUNITIES AND A ROUTE OUT OF POVERTY.
ORPHAN KIND- ORPHANED CHILDREN DESERVE THE BEST IN LIFE. THAT'S WHY WE'VE OPTED TO DO AWAY WITH THE 1:1 MODEL. WITH MULTIPLE DONORS PROVIDING EACH CHILD WITH ALL THE ESSENTIALS FOR THEIR EMOTIONAL, PSYCHOLOGICAL, AND PHYSICAL GROWTH, WE CAN HELP EVERY ORPHAN PAVE A SUSTAINABLE WAY TO A BRIGHTER FUTURE IN THE FACE OF TREMENDOUS LOSS. YOUR SUPPORT PROVIDES NUTRITIOUS MEALS, CLOTHES, HEALTHCARE AND AN EDUCATION TO ORPHANED CHILDREN.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Mostafa Mahboob Chief Development Officer | Officer | 40 | $128,561 |
John Robbins Chief Executive Officer | Officer | 40 | $141,712 |
Dawn Wilson CFO And COO | Officer | 40 | $121,137 |
Nadeem Riaz Major Gifts Officer (to Nov '23 | 40 | $105,459 | |
Rehan Dawer Chair | OfficerTrustee | 2 | $0 |
Naiel Iqbal Treasurer | OfficerTrustee | 2 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Google Ads Digital Marketing | 12/30/23 | $322,254 |
Shamaazi Ltd Digital Promotional Services | 12/30/23 | $288,040 |
Britain Digital Digital Promotional Services | 12/30/23 | $134,734 |
Facebook Digital Marketing | 12/30/23 | $121,378 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $283,144 |
| Related organizations | $0 |
| Government grants | $172,129 |
| All other contributions, gifts, grants, and similar amounts not included above | $10,628,597 |
| Noncash contributions included in lines 1a–1f | $1,318,679 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $11,083,870 |
| Total Program Service Revenue | $0 |
| Investment income | $2,134 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | -$13,813 |
| Net Income from Fundraising Events | -$91,593 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | -$36,942 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $10,943,897 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $192,741 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $4,020,869 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $469,524 |
| Compensation of current officers, directors, key employees. | $86,046 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $947,841 |
| Pension plan accruals and contributions | $13,111 |
| Other employee benefits | $150,230 |
| Payroll taxes | $105,513 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $34,695 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $67,314 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $327,535 |
| Advertising and promotion | $930,025 |
| Office expenses | $102,836 |
| Information technology | $156,568 |
| Royalties | $0 |
| Occupancy | $86,438 |
| Travel | $95,205 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $96,667 |
| Interest | $0 |
| Payments to affiliates | $1,321,530 |
| Depreciation, depletion, and amortization | $35,256 |
| Insurance | $17,942 |
| All other expenses | $295 |
| Total functional expenses | $9,528,598 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $4,949,243 |
| Savings and temporary cash investments | $100 |
| Pledges and grants receivable | $1,322,038 |
| Accounts receivable, net | $120,584 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $59,605 |
| Net Land, buildings, and equipment | $85,211 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $4,110 |
| Total assets | $6,540,891 |
| Accounts payable and accrued expenses | $90,379 |
| Grants payable | $1,767,956 |
| Deferred revenue | $126,018 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $1,984,353 |
| Net assets without donor restrictions | -$622,207 |
| Net assets with donor restrictions | $5,178,745 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $6,540,891 |
Grants Awarded
Over the last fiscal year, Penny Appeal Usa Inc has awarded $77,500 in support to 5 organizations.
| Grant Recipient | Amount |
|---|---|
ISLAMIC CENTER OF THE TRIAD PURPOSE: SERVICES FOR HOMELESS COMMUNITIES, QURBANI | $32,500 |
MUSLIM WOMEN'S ORGANIZATION PURPOSE: FEED OUR WORLD | $20,000 |
PALESTINIAN AMERICAN COMMUNITY CENTER PURPOSE: ZAKAT AL FITR, QURBANI | $10,000 |
ISLAMIC CENTER OF DETROIT PURPOSE: ZAKAT AL FITR, QURBANI | $7,500 |
ISLAMIC SOCIETY OF THE WASHINGTON AREA MASJID PURPOSE: ZAKAT AL FITR, OK SPONORSHIP | $7,500 |