Born This Way Foundation

Organization Overview

Born This Way Foundation is located in New York, NY. The organization was established in 2011. According to its NTEE Classification (T30) the organization is classified as: Public Foundations, under the broad grouping of Philanthropy, Voluntarism & Grantmaking Foundations and related organizations. As of 12/2022, Born This Way Foundation employed 14 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Born This Way Foundation is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.

For the year ending 12/2022, Born This Way Foundation generated $5.3m in total revenue. This organization has experienced exceptional growth, as over the past 8 years, it has increased revenue by an average of 24.9% each year . All expenses for the organization totaled $4.9m during the year ending 12/2022. While expenses have increased by 26.3% per year over the past 8 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Since 2017, Born This Way Foundation has awarded 46 individual grants totaling $1,833,253. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2022

Describe the Organization's Mission:

Part 3 - Line 1

TO SUPPORT THE MENTAL HEALTH OF YOUNG PEOPLE AND WORK WITH THEM TO BUILD A KINDER AND BRAVER WORLD.

Describe the Organization's Program Activity:

Part 3 - Line 4a

THE KINDNESS IN COMMUNITY FUND IS A GRANT PROGRAM FROM BORN THIS WAY FOUNDATION TO SUPPORT NONPROFIT, YOUTH MENTAL HEALTH-SERVING ORGANIZATIONS. THE FUND WAS CREATED TO PROVIDE FREE, ACCESSIBLE, COMMUNITY-INFORMED MENTAL HEALTH SUPPORT FOR YOUTH IN COORDINATION WITH LADY GAGA'S THE CHROMATICA BALL SUMMER STADIUM TOUR U.S. DATES. GRANTS ARE USED TO SUPPORT A VARIETY OF MENTAL HEALTH INITIATIVES, SUCH AS PROVIDING THERAPY AND COUNSELING SERVICES, OFFERING PEER SUPPORT GROUPS, CREATING EDUCATIONAL RESOURCES, AND ADVOCATING FOR MENTAL HEALTH POLICIES


#BEKIND21BORN THIS WAY FOUNDATION HOSTS #BEKIND21 ANNUALLY, WHICH CALLS ON PARTICIPANTS TO PRACTICE AN ACT OF KINDNESS EACH DAY FROM SEPTEMBER 1ST TO SEPTEMBER 21ST WITH THE MISSION OF BUILDING KINDER, MORE CONNECTED COMMUNITIES THAT FOSTER MENTAL WELLNESS. INDIVIDUALS ARE INVITED TO TAKE THE PLEDGE AND SHARE THEIR EXPERIENCE ON SOCIAL MEDIA USING THE HASHTAG #BEKIND21. WE MAKE SURE TO MEET OUR PARTICIPANTS WHERE THEY ARE, SHARING GRAPHICS REMINDING THEM THAT KINDNESS IS PRIORITIZING TIME TO CARE FOR YOUR OWN MENTAL HEALTH, KINDNESS IS CARING FOR THE ENVIRONMENT, KINDNESS IS ADVOCATING FOR AN INCLUSIVE WORLD THAT CELEBRATES EVERYONE FOR WHO THEY ARE, AND MORE.#BEKIND365BUILDING OFF THE SUCCESS OF #BEKIND21, #BEKIND365 IS A DIGITAL PLATFORM CREATED BY BORN THIS WAY FOUNDATION TO INSPIRE PEOPLE TO PRACTICE ACTS OF KINDNESS 365 DAYS A YEAR. THE PLATFORM OFFERS A VARIETY OF RESOURCES TO HELP PEOPLE GET STARTED, INCLUDING A CURATED KINDNESS GENERATOR, A GRATITUDE POSTAL SERVICE, AND AN INVITATION TO CHANNEL KINDNESS, OUR GLOBAL YOUTH STORYTELLING PLATFORM. #BEKIND365 IS BASED ON THE BELIEF THAT KINDNESS IS ESSENTIAL FOR MENTAL HEALTH AND WELL-BEING. STUDIES HAVE SHOWN THAT ACTS OF KINDNESS CAN IMPROVE OUR MOOD, REDUCE STRESS, AND BOOST OUR IMMUNE SYSTEM. THEY CAN ALSO HELP US CONNECT WITH OTHERS AND BUILD STRONGER RELATIONSHIPS. THE #BEKIND365 PLATFORM IS A WAY TO MAKE KINDNESS MORE ACCESSIBLE AND TO ENCOURAGE PEOPLE TO MAKE IT A PART OF THEIR EVERYDAY LIVES. BY PRACTICING KINDNESS, WE CAN HELP CREATE A KINDER, BRAVER WORLD FOR OURSELVES AND FOR OTHERS. JOIN THE MOVEMENT AT BEKIND365.WORLDCHANNEL KINDNESSCHANNEL KINDNESS IS BORN THIS WAY FOUNDATION'S DIGITAL PLATFORM THAT ENCOURAGES YOUNG PEOPLE TO ENGAGE WITH THEIR COMMUNITIES AND SHARE STORIES OF KINDNESS, RESILIENCE, AND COMMUNITY. VISITORS CAN FIND AND SHARE STORIES, TAKE ACTION, AND BRING KINDNESS INTO THEIR CLASSROOMS. AT LEAST 1-IN-10 SITE VISITORS TAKE ACTION, AND THE PLATFORM IS OFTEN REFERRED TO AS "THE KINDEST CORNER ON THE INTERNET." THE PLATFORM ALSO OFFERS RESOURCES AND PARTNERSHIPS WITH YOUTH-FIRST ORGANIZATIONS. OUR CHANNEL KINDNESS STORYTELLERS CLUB, AN INNOVATIVE VIRTUAL AND IN-PERSON SPACE FOR YOUNG PEOPLE TO: ENGAGE IN CREATIVITY, KINDNESS, AND BRAVERY WITH THEIR PEERS WRITE FREELY AND CREATIVELY ABOUT THEIR FEELINGS AND EXPERIENCES FEEL CONFIDENT IN SHARING THEIR STORIES IN A SAFE, ACCEPTING, AND NURTURING ENVIRONMENT. OUR KIND COMMUNITIES RESEARCH SHOWS OVER 70% OF YOUNG PEOPLE USE CREATIVE ACTIVITIES TO HELP IMPROVE THEIR MENTAL HEALTH. VISIT HTTPS://WWW.CHANNELKINDNESS.ORG/ TO LEARN MORE AND SHARE YOUR OWN STORY.RESEARCHWE BELIEVE RESEARCH IS A POWERFUL TOOL TO HELP SOLVE THE PROBLEMS FACING OUR COMMUNITIES AND BUILD A KINDER, BRAVER WORLD. THAT'S WHY WE WORK WITH LEADING EXPERTS AND YOUTH THEMSELVES TO CONDUCT AND AMPLIFY QUALITY RESEARCH. IT IS IN COLLECTING AND DOCUMENTING YOUTH EXPERIENCES OF MENTAL HEALTH AND THE FACTORS THAT IMPACT THEIR WELLBEING THAT WE CAN MOST EFFECTIVELY LEVERAGE OUR RESOURCES AND ENSURE ALL OF OUR PROGRAMMING IS GROUNDED IN THE LATEST SCIENTIFIC EVIDENCE. FIND MORE HERE: HTTPS://BORNTHISWAY.FOUNDATION/RESEARCH-SURVEY/ TEEN MENTAL HEALTH FIRST AID THE TEEN MENTAL HEALTH FIRST AID (TMHFA) PROGRAM, LAUNCHED BY BORN THIS WAY FOUNDATION AND THE NATIONAL COUNCIL FOR MENTAL WELLBEING, TEACHES HIGH SCHOOL STUDENTS HOW TO RECOGNIZE AND SUPPORT PEERS WITH MENTAL HEALTH OR SUBSTANCE USE CHALLENGES. THE FIVE-STEP TMHFA ACTION PLAN INCLUDES LOOKING FOR WARNING SIGNS, ASKING HOW THEY ARE, LISTENING UP, HELPING THEM CONNECT WITH AN ADULT, AND EMPHASIZING THE IMPORTANCE OF FRIENDSHIP. THE PROGRAM COVERS HOW TO START A CONVERSATION, COMMON SIGNS AND SYMPTOMS, THE IMPACT OF BULLYING ON MENTAL WELLBEING, AND HOW TO SEEK HELP FROM TRUSTED ADULTS. THE TMHFA TRAINING HAS BEEN SHOWN TO INCREASE MENTAL HEALTH LITERACY, REDUCE STIGMA, AND IMPROVE REPORTED PSYCHOLOGICAL DISTRESS. THE PROGRAM HAS REACHED NEARLY 6,000 STUDENTS AND TRAINED OVER 82,000 HIGH SCHOOL STUDENTS. IT CAN BE TAUGHT IN-PERSON OR BLENDED, AND CERTIFICATION AS A TMHFA INSTRUCTOR IS AVAILABLE. TO LEARN MORE, VISIT HTTPS://WWW.MENTALHEALTHFIRSTAID.ORG/TEENS/.#PLEASESTAYPLEDGEWE PARTNERED WITH OUR FRIENDS AT FIND YOUR ANCHOR TO CREATE THE #PLEASESTAYPLEDGE, A RESOURCE AND PLEDGE ENCOURAGING ANYONE WHO VISITS THE SITE TO FIND RESOURCES FOR SUPPORT, EVIDENCE-BASED SELF-CARE TIPS, SOULFILLING ACTS, AND SUGGESTIONS FOR ANCHORS TO KEEP YOU HERE. LEARN MORE AT PLEASESTAY.US


FOUNDED BY JACK.ORG IN PARTNERSHIP WITH BORN THIS WAY FOUNDATION, THE BE THERE CERTIFICATE IS A FREE ONLINE MENTAL HEALTH COURSE, AVAILABLE IN ENGLISH, FRENCH, AND SPANISH, THAT OFFERS A SIMPLE, ACTIONABLE FRAMEWORK TEACHING PEOPLE HOW TO RECOGNIZE WHEN SOMEONE MIGHT BE STRUGGLING, UNDERSTAND THEIR ROLE IN SUPPORTING THAT PERSON, AND LEARN HOW TO CONNECT THEM TO THE HELP THEY NEED AND DESERVE. THE BE THERE CERTIFICATE IS MENTAL HEALTH EDUCATION FOR YOUNG PEOPLE (AND ANYONE!)


IN HONOR OF PRIDE, BORN THIS WAY FOUNDATION PLEDGED TO GIVE AND MATCH ALL FUNDS RAISED IN JUNE TO EMERGING LGBTQ+ ORGANIZATIONS ACROSS THE U.S. IN PARTNERSHIP WITH CENTERLINK, AN INTERNATIONAL NETWORK THAT STRENGTHENS, SUPPORTS, AND CONNECTS LGBTQ+ COMMUNITY-BASED ORGANIZATIONS. THROUGH A COMMUNITY OF INDIVIDUAL DONORS, NONPROFIT ORGANIZATIONS, FOUNDATIONS, AND CORPORATE PARTNERS, WE RAISED AND MATCHED FUNDS TO DISTRIBUTE AMONGST ORGANIZATIONS WORKING TIRELESSLY TO CONNECT YOUNG PEOPLE WITH NEEDED CARE, AFFIRMATION, AND ACCESSIBLE RESOURCES TO SUPPORT THEIR WELLNESS.


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Board, Officers & Key Employees

Name (title)Compensation
Cynthia Germanotta
President/director
$285,716
Sean F Cassidy
Director
$0
Stefani Germanotta
Director
$0
Charles B Ortner
Director
$0
Alexander Roque
Secretary/director
$0
Tamika L Tremaglio
Board Treasurer/director
$0

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Able Llc
App Development
$780,000
Creative Artist Agency
Book Publishing
$270,000
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $0
All other contributions, gifts, grants, and similar amounts not included above$5,276,796
Noncash contributions included in lines 1a–1f $201,269
Total Revenue from Contributions, Gifts, Grants & Similar$5,276,796
Total Program Service Revenue$0
Investment income $100,960
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales -$34,933
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $5,342,823

Grants Awarded

Over the last fiscal year, Born This Way Foundation has awarded $1,243,307 in support to 29 organizations.

Grant RecipientAmount

ADOLESCENT COUNSELING SERVICES

PURPOSE: GENERAL SUPPORT

$50,000

ALLIANCE FOR LGBTQ YOUTH

PURPOSE: GENERAL SUPPORT

$35,000

CIVIC SUDS

PURPOSE: GENERAL SUPPORT

$72,107

BERKS COUNTY COMM FOUNDATION

PURPOSE: GENERAL SUPPORT

$25,000

GUITARS OVER GUNS ORG INC

PURPOSE: GENERAL SUPPORT

$50,000

CAFE MOMENTUM

PURPOSE: GENERAL SUPPORT

$50,000
View Grant Profile

Peer Organizations

Organization NameAssets
Freedom Fund
Brooklyn, NY
$13,472,289
Chapel & York Us Foundation Inc
New York, NY
$13,608,823
American Friends Of B Nai Levy Foundation
Brooklyn, NY
$15,342,601
The M S Hershey Foundation
Hershey, PA
$28,386,935
Imago Dei Fund
Boston, MA
$29,637,241
University Of Pittsburgh And Upmc Medical And Health Sciences Fdn
Pittsburgh, PA
$13,108,322
Hospice Foundation Of Western New York Inc
Cheektowaga, NY
$13,712,769
Pittsburgh Promise Foundation
Pittsburgh, PA
$10,120,509
Student Leadership Network Inc
New York, NY
$18,754,862
American Friends Of Leket Israel Inc
Teaneck, NJ
$14,446,368
Mccourt Foundation Inc
South Boston, MA
$8,570,757
Tomchai Torah Beretz Yisrael Inc
Monsey, NY
$10,717,626
National Charitable Endowment Inc
Darien, CT
$23,465,607
Englewood Hospital And Medical Center Foundation Inc
Englewood, NJ
$13,128,037
Enveritas Inc
New York, NY
$26,043,569
The Red Sox Foundation Inc
Boston, MA
$10,004,314
Shuvu Return Inc
Brooklyn, NY
$8,976,579
Poise Foundation
Pittsburgh, PA
$11,325,031
Travis Manion Foundation
Doylestown, PA
$11,104,104
Acts Legacy Foundation Inc
Fort Washington, PA
$5,178,233
New York Times Neediest Cases Fund
New York, NY
$6,200,784
American Friends Of The Royal Foundation Of The Duke And Duchess
Newton, MA
$8,155,424
Rodef Chesed
Brooklyn, NY
$8,077,248
Chevra-Kadisha Yerushalayim Inc
Brooklyn, NY
$8,137,461
Princes Trust America Inc
New York, NY
$6,769,174

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