Live Action
- Assets
- $8.7m
- Revenue
- $14.4m
- Investments
- $0.0
- Employees
- 40
- Location
- Arlington, VA
- Founding
- 08/2008
- Data as of
- 12/2021
- EIN
- 42-1764425
Organization Overview
Live Action is located in Arlington, VA. The organization was established in 2008. According to its NTEE Classification (R62) the organization is classified as: Right to Life, under the broad grouping of Civil Rights, Social Action & Advocacy and related organizations. As of 12/2021, Live Action employed 40 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Live Action is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2021, Live Action generated $14.4m in total revenue. This organization has experienced exceptional growth, as over the past 7 years, it has increased revenue by an average of 28.9% each year . All expenses for the organization totaled $13.4m during the year ending 12/2021. While expenses have increased by 34.7% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
LIVE ACTION EXISTS TO DEFEND THE HUMAN RIGHTS OF THE MOST VULNERABLE: PREBORN CHILDREN. THROUGH EDUCATIONAL MEDIA CAMPAIGNS, VISUAL STORYTELLING, AND INVESTIGATIVE REPORTING, LIVE ACTION WORKS TO CHANGE HEARTS AND MINDS ABOUT ABORTION AND HUMAN DIGNITY.
Describe the Organization's Program Activity:
Part 3 - Line 4a
LIVE ACTION CREATES AND PUBLISHES DAILY PRO-LIFE EDUCATIONAL CONTENT, DISTRIBUTING IT ON OUR WEBSITES, THROUGH DIRECT MAIL, AND ON SOCIAL MEDIA PLATFORMS. LIVE ACTION INVESTIGATIONS, REPORTING, AND VIDEOS EDUCATE ABOUT THE ABORTION INDUSTRY, WHY ABORTION IS A HUMAN RIGHTS ABUSE, AND THE VALUE OF ALL HUMAN LIFE.
LIVE ACTION RESEARCHES AND PRODUCES IN-DEPTH REPORTS ON THE ABORTION INDUSTRY AND PRESENTS THEM TO THE MEDIA AND PUBLIC OFFICIALS; EDUCATES MEDIA AND PUBLIC OFFICIALS ON THE NEED FOR CHANGES IN PUBLIC POLICY; PROVIDES SUPPORTERS WITH ACTIVISM OPPORTUNITIES; AND PARTNERS WITH OTHER ORGANIZATIONS TO HOST SPECIAL EVENTS AND PRESENTATIONS.
LIVE ACTION NEWS REPORTS DAILY ON IMPORTANT, UNDER-REPORTED STORIES, INCLUDING STORIES THAT EXPOSE THE ABORTION INDUSTRY AND THE FACTS ABOUT ABORTION PROCEDURES, ABORTION'S HARM TO WOMEN AND SOCIETY, AND UPLIFTING STORIES SHARING THE DIGNITY AND HUMANITY OF ALL CHILDREN.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Lila Rose President | OfficerTrustee | 40 | $225,651 |
Josef Lipp Chief Operating Officer | 40 | $187,704 | |
Lauren Merz Vice President Of Strategic Partnerships | 40 | $169,119 | |
Gabriel Renfro Video Producer | 40 | $162,705 | |
Devin Sena Marketing Director | 40 | $110,473 | |
Alison Centofante Director Of External Relations | 40 | $105,942 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Facebook Advertising | 12/30/21 | $1,721,985 |
Burns Management Llc Media Content | 12/30/21 | $475,000 |
Immaculate Studios Llc Information Technology | 12/30/21 | $358,304 |
Yahoo Ad Tech Llc Advertising | 12/30/21 | $365,523 |
Direct Persuasion Media Content | 12/30/21 | $334,918 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $14,056,877 |
| Noncash contributions included in lines 1a–1f | $172,325 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $14,056,877 |
| Total Program Service Revenue | $3,600 |
| Investment income | $82,862 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | -$3,991 |
| Net Income from Fundraising Events | $24,211 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $209,460 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $14,373,019 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $17,678 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $234,794 |
| Compensation of current officers, directors, key employees. | $77,015 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $2,176,608 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $124,648 |
| Payroll taxes | $182,971 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $43,625 |
| Fees for services: Accounting | $81,012 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $121,384 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $3,405,134 |
| Advertising and promotion | $4,403,245 |
| Office expenses | $184,546 |
| Information technology | $51,201 |
| Royalties | $0 |
| Occupancy | $161,577 |
| Travel | $266,587 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $163,698 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $12,937 |
| Insurance | $88,372 |
| All other expenses | $114,471 |
| Total functional expenses | $13,409,722 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $2,509,130 |
| Savings and temporary cash investments | $6,891 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $44,705 |
| Net Land, buildings, and equipment | $8,678 |
| Investments—publicly traded securities | $6,116,533 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $19,685 |
| Total assets | $8,705,622 |
| Accounts payable and accrued expenses | $1,164,172 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $1,164,172 |
| Net assets without donor restrictions | $7,541,450 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $8,705,622 |
Grants Recieved
Over the last fiscal year, we have identified 13 grants that Live Action has recieved totaling $93,876.
| Awarding Organization | Amount |
|---|---|
Mercy Works Foundation Inc Appleton, WI PURPOSE: MONETARY SUPPORT | $30,000 |
Karpus Family Foundation Inc Pittsford, NY PURPOSE: GENERAL PURPOSE | $25,000 |
Robert And Bernarda Neal Foundation Newport Beach, CA PURPOSE: CHARITABLE | $20,000 |
Quentin J Kennedy Foundation Tenafly, NJ PURPOSE: CHARITABLE | $5,000 |
Charles And Mary Crossed Foundation Rochester, NY PURPOSE: PRO-LIFE PUBLIC EDUCATION | $4,201 |
Emmerich Foundation Jordan, MN PURPOSE: GENERAL SUPPORT | $3,000 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Live Action Arlington, VA | $8,705,622 | $14,373,019 |
Students For Life Of America Inc Fredericksburg, VA | $10,181,145 | $14,941,953 |
Carenet Lansdowne, VA | $4,234,469 | $8,724,760 |
American Life League Stafford, VA | $3,294,839 | $4,318,804 |
National Right To Life Committee Inc Alexandria, VA | $1,000,557 | $3,316,348 |
National Right To Life Committee Educational Trust Fund Alexandria, VA | $7,121,221 | $1,168,373 |
March For Life Education And Defense Fund Washington, DC | $2,938,096 | $3,097,093 |
Gateway Womens Care Raleigh, NC | $1,761,129 | $1,608,819 |
Assurance For Life Inc Lexington, KY | $928,640 | $853,109 |
Birthright Of Memphis Inc Memphis, TN | $485,316 | $535,718 |
Tennessee Right To Life Inc Nashville, TN | $508,508 | $471,062 |
Pregnancy Support Services Durham, NC | $613,564 | $467,943 |