Tomato Products Wellness Council

Organization Overview

Tomato Products Wellness Council is located in Sacramento, CA. The organization was established in 2008. According to its NTEE Classification (S46) the organization is classified as: Boards of Trade, under the broad grouping of Community Improvement & Capacity Building and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Tomato Products Wellness Council is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 12/2022, Tomato Products Wellness Council generated $577.7k in total revenue. This organization has experienced exceptional growth, as over the past 7 years, it has increased revenue by an average of 11.4% each year . All expenses for the organization totaled $505.2k during the year ending 12/2022. While expenses have increased by 7.9% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2022

Describe the Organization's Mission:

Part 3 - Line 1

TO INCREASE THE CONSUMPTION OF PROCESSED TOMATOES THROUGH THE FACILITATION OF PERTINENT COLLABORATIVE RESEARCH AND TARGETED COMMUNICATION TO INFLUENCERS AND CONSUMERS.

Describe the Organization's Program Activity:

Part 3 - Line 4a

ADVERTISING AND CREATIVE CREATION: BLOG POSTS, GRAPHIC DESIGN, VIDEO PRODUCTION, CONTEST CREATION (SOFTWARE), AND PRIZES WERE CREATED THROUGHOUT THE YEAR FOR POSTING ON TPWC SOCIAL MEDIA CHANNELS. CREATED NEW FOOD AND RECIPE VIDEOS SHOWCASING TOMATO PRODUCTS. NEW MATERIALS INCLUDED: TOMATO SAUCE COMPARISON; PROCESSED TOMATOES SUSTAINABILITY INFORMATION; BPA REPORT ON PROCESSED TOMATOES, REGULAR BLOGS ON HEALTH, COOKING, AND OTHER TOPICS WERE DEVELOPED AND PROMOTED OVER SOCIAL MEDIA; INCLUDING NOVEMBER PROSTATE CANCER AND MEN'S HEALTH TOPICS.


RECEIVED BLOCK GRANT FROM CDFA TO HELP PROMOTE CALIFORNIA PROCESSED TOMATOES BY UTILIZING SOCIAL MEDIA AND WORKING WITH INFLUENCERS TO CREATE CONTENT, MESSAGING AND TELLING FARMER STORIES TO ULTIMATELY HELP INCREASE CONSUMPTION OF TOMATO PRODUCTS.


CONDUCTED AN ENTIRE AUDIT OF THE NUTRITION CARE MANUAL NCM TO FIND ALL OUTDATED REFERENCES, AND REVISED THREE PARTS OF THE NCM TO REFLECT THE "ALL FORMS COUNT" MESSAGE ON VEGETABLES, INCLUDING TOMATOES. THIS MANUAL IS THE PRIMARY REFERENCE FOR HOSPITALS THAT HAVE CONSEQUENTLY BEEN ADVISING PATIENTS TO AVOID PROCESSED TOMATO PRODUCTS WHEN THEY WERE CHECKING OUT OF HOSPITALS. EDITS WERE COMPLETED IN AUGUST 2017.


MONITORED INDUSTRY AND NUTRITION NEWS. DEVELOPED AND IMPLEMENTED COMMUNICATIONS STRATEGIES INCLUDING NEWS RELEASES, NEWSLETTERS, STATEMENTS AND PRESENTATIONS. ADDRESSED PUBLIC MISINFORMATION ABOUT THE NEED TO LIMIT PROCESSED TOMATO CONSUMPTION, SUCH AS THE HOSPITAL DIETARY GUIDELINES. A NOTEWORTHY EXAMPLE WAS THE BPA ARTICLE IN CONSUMER REPORTS THAT NAMED CANNED TOMATOES THE #1 FOOD TO AVOID. WITHIN A FEW DAYS WE HAD WORKED WITH THE AUTHOR AND THE EDITOR TO UPDATE THE ARTICLE TO ADMIT THAT BPA HAS ALREADY BEEN REMOVED FROM 95% OF THE RETAIL CANNED TOMATOES AND THAT CONSUMERS COULD SIMPLY SEARCH FOR BPA FREE LABELS IF THIS WAS A CONCERN. ANY TIME THESE ARTICLES APPEAR TPWC RESPONDS IMMEDIATELY CALLING THEM INACCURATE AND IRRESPONSIBLE, RESULTING IN A STEEP DECLINE IN THESE TYPES OF ARTICLES.


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Board, Officers & Key Employees

Name (title)Compensation
Aaron Barcellos
Board President
$0
Mike Montna
CFO
$0
Andy Russick
Director
$0
Tami Iverson
Director
$0
Jim Beecher
Director
$0
Greg Pruett
Director
$0

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $0
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$0
Total Program Service Revenue$577,638
Investment income $12
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $577,650

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