Wisconsin Hotel & Lodging Association Inc
- Assets
- $550.1k
- Revenue
- $557.8k
- Investments
- $199.0
- Employees
- 6
- Location
- Brookfield, WI
- Founding
- 08/1945
- Data as of
- 06/2022
- EIN
- 39-6078094
Organization Overview
Wisconsin Hotel & Lodging Association Inc is located in Brookfield, WI. The organization was established in 1945. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2022, Wisconsin Hotel & Lodging Association Inc employed 6 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Wisconsin Hotel & Lodging Association Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2022, Wisconsin Hotel & Lodging Association Inc generated $557.8k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 7 years, the organization has seen revenues fall by an average of (4.2%) each year. All expenses for the organization totaled $700.9k during the year ending 06/2022. As we would expect to see with falling revenues, expenses have declined by (0.4%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
THE WISCONSIN HOTEL & LODGING ASSOCIATION DETERMINES SERVICES NEEDED BY THE EVOLVING NEEDS OF THE INDUSTRY RANGING FROM MARKETING, COMMUNICATIONS, LEGAL AND OTHER SOURCES, LEGISLATIVE INFORMATION AND REPRESENTATION, AND THE PROVISION OF EDUCATION, DELIVERING THE SERVICES TO MEMBERS IN A COST-EFFECTIVE, TIMELY, AND VALUED MANNER.
Describe the Organization's Program Activity:
Part 3 - Line 4a
OVER 150,000 COPIES OF THE WISCONSIN LODGING DIRECTORY ARE PRINTED AND DISTRIBUTED THROUGH BOTH PAID DISTRIBUTION AND OTHER DELIVERY CHANNELS. THE DIRECTORY INCLUDES LISTINGS OF OVER 600 LODGING PROPERTIES AROUND THE STATE, PROVIDING TRAVELERS WITH A POPULAR AND EASY-TO-USE PRINT GUIDE (WITH A LIVE VERSION ALSO AVAILABLE ON A WEBSITE) TO ENCOURAGE THEM TO BOOK OVERNIGHT STAYS IN WISCONSIN'S LODGING PROPERTIES. MEMBER PROPERTIES HAVE REPORTED THAT THE DIRECTORY GENERATES LEADS FOR THEIR PROPERTIES, PROVIDING INCREASED BUSINESS FOR LODGING PROPERTIES AROUND THE STATE, WHICH CONTRIBUTES TO THEIR OVERALL GENERAL WELFARE AND SUCCESS.
THE WISCONSIN LODGING CONFERENCE AND TRADE SHOW PROVIDES EDUCATIONAL SESSIONS AND PEER-TO-PEER NETWORKING OPPORTUNITIES TO HELP PROPERTIES IMPROVE THEIR BUSINESS AND BECOME MORE SUCCESSFUL. THE SYMPOSIUM ALLOWS PROPERTY OWNERS AND OPERATORS TO LEARN ABOUT THE LATEST PRODUCTS AND SERVICES AVAILABLE TO THE INDUSTRY TO MAKE THEM MORE OPERATIONALLY EFFICIENT AND SUCCESSFUL. IN NOVEMBER 2021, 95 OWNERS AND OPERATORS PARTICIPATED IN THIS EVENT.
THE TARGETED MARKETING PROGRAM, FORMERLY KNOWN AS OUR CO-OPERATIVE PROGRAM, PROVIDED APPROXIMATELY 40 OPPORTUNITIES THAT ALLOW MEMBER PROPERTIES TO JOIN TOGETHER TO GAIN COST EFFICIENCIES AND SAVINGS IN MARKETING BY PURCHASING COLLABORATIVE ADVERTISING THAT MARKETS OVERNIGHT STAYS AT PARTICIPATING PROPERTIES AND LOCAL AREAS ALONG WITH ENCOURAGING ACCESS TO ALL MEMBER PROPERTIES BY MARKETING THE ASSOCIATION'S SEARCHABLE WEBSITE THAT LISTS ALL MEMBER LODGING PROPERTIES AROUND THE STATE. THIS PROGRAM CONTRIBUTES TO THE GENERAL WELFARE OF MEMBERS BY ENCOURAGING TRAVELERS TO BOOK OVERNIGHT STAYS AT MEMBER PROPERTIES.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Brandon Mcconnell Chairman | OfficerTrustee | 2 | $0 |
Jay Schumerth Vice-Chairman | OfficerTrustee | 2 | $0 |
Jon Jossart Chairman-Elect | OfficerTrustee | 2 | $0 |
Charlie Eggen Past Chairman | OfficerTrustee | 2 | $0 |
Rory Madsen Secretary/treasurer | OfficerTrustee | 5 | $0 |
John Chastan At-Large Delegate | OfficerTrustee | 2 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $6,230 |
| Related organizations | $0 |
| Government grants | $15,437 |
| All other contributions, gifts, grants, and similar amounts not included above | $1,060 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $22,727 |
| Total Program Service Revenue | $492,278 |
| Investment income | $22,113 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $557,827 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $4,001 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $155,750 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $161,498 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $23,297 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $47,747 |
| Fees for services: Lobbying | $45,527 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $50,473 |
| Advertising and promotion | $2,730 |
| Office expenses | $87,125 |
| Information technology | $12,963 |
| Royalties | $0 |
| Occupancy | $29,524 |
| Travel | $8,634 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $38,901 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $5,175 |
| All other expenses | $10,068 |
| Total functional expenses | $700,857 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $118,225 |
| Savings and temporary cash investments | $101,853 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $12,361 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $8,720 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $308,706 |
| Investments—other securities | $199 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $550,064 |
| Accounts payable and accrued expenses | $75,687 |
| Grants payable | $0 |
| Deferred revenue | $206,149 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $281,836 |
| Net assets without donor restrictions | $230,560 |
| Net assets with donor restrictions | $37,668 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $550,064 |