Greater Madison Convention & Visitor Bureau Inc
- Assets
- $9.9m
- Revenue
- $7.3m
- Investments
- $0.0
- Employees
- 41
- Location
- Madison, WI
- Founding
- 06/1973
- Data as of
- 12/2023
- EIN
- 39-1174876
Organization Overview
Greater Madison Convention & Visitor Bureau Inc, operating under the name Destination Madison, is located in Madison, WI. The organization was established in 1973. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2023, Destination Madison employed 41 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Destination Madison is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2023, Destination Madison generated $7.3m in total revenue. This represents relatively stable growth, over the past 9 years the organization has increased revenue by an average of 7.5% each year. All expenses for the organization totaled $7.0m during the year ending 12/2023. While expenses have increased by 8.4% per year over the past 9 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
TO PROMOTE THE GREATER MADISON AREA AS A CONVENTION AND TOURIST LOCATION.
Describe the Organization's Program Activity:
Part 3 - Line 4a
CONVENTION SERVICES:SERVICES TO MEETING PLANNERS, CONVENTIONS, INCLUDING DELEGATE HOUSING, PROGRAM PLANNING ASSISTANCE, AND PROVISION OF MEETING SUPPLIES.
SALES:DIRECT AND INDIRECT SALES TO CONVENTION AND MEETING PLANNERS, GROUP TOUR OPERATIONS, TOURISTS, AND LOCAL BUSINESSES.
PARTNERSHIP SERVICES:SERVICES TO MEMBERS INCLUDING SALES REFERRALS, MARKETING, AND BUSINESS PLANNING.
Get More from Intellispect for FreeCreate a free account to get more data, nonprofit salaries, advanced search and more.
Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Greg Frank Immediate Past Chair (thru 3/23) | OfficerTrustee | 2 | $0 |
Rob Crain Immediate Past Chair | OfficerTrustee | 2 | $0 |
Jane Clark Chair | OfficerTrustee | 4 | $0 |
Steve Zanoni Secretary | OfficerTrustee | 4 | $0 |
Brewer Stouffer Vice Chair | OfficerTrustee | 4 | $0 |
Joel Plant Treasuruer | Trustee | 4 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Shine United Llc Marketing Services | 12/30/23 | $701,611 |
Jonathan Eckleberg Productions Llc Marketing Services | 12/30/23 | $144,021 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $14,000 |
| Related organizations | $100,000 |
| Government grants | $39,000 |
| All other contributions, gifts, grants, and similar amounts not included above | $56,000 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $209,000 |
| Total Program Service Revenue | $6,658,189 |
| Investment income | $364,038 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $26,539 |
| Net Income from Fundraising Events | $94 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $7,273,844 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $14,000 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $311,913 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $2,316,525 |
| Pension plan accruals and contributions | $87,782 |
| Other employee benefits | $251,170 |
| Payroll taxes | $184,441 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $9,413 |
| Fees for services: Accounting | $31,290 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $11,379 |
| Advertising and promotion | $1,346,467 |
| Office expenses | $106,029 |
| Information technology | $231,910 |
| Royalties | $0 |
| Occupancy | $281,389 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $1,073,856 |
| Interest | $4,234 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $36,042 |
| Insurance | $19,015 |
| All other expenses | $0 |
| Total functional expenses | $6,980,105 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $0 |
| Savings and temporary cash investments | $8,802,396 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $3,941 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $262,051 |
| Net Land, buildings, and equipment | $756,834 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $94,328 |
| Total assets | $9,919,550 |
| Accounts payable and accrued expenses | $349,033 |
| Grants payable | $0 |
| Deferred revenue | $124,339 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $210,941 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $894,652 |
| Total liabilities | $1,578,965 |
| Net assets without donor restrictions | $8,340,585 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $9,919,550 |
Grants Awarded
Over the last fiscal year, Greater Madison Convention & Visitor Bureau Inc has awarded $231,500 in support to 2 organizations.
| Grant Recipient | Amount |
|---|---|
SPIRIT OF GREATER MADISON INC PURPOSE: FOR OPERATING COSTS INCURRED ON BEHALF OF RELATED ORG. WITH COMMON MISSION FOR 2015-2017. | $75,000 |
MADISON AREA SPORTS COMMISSION INC PURPOSE: FOR GENERAL OPERATIONS ($135,000) AND FOR A DEVELOPMENT ASSESSMENT PLAN ($21,500). | $156,500 |