Greater Milwaukee Convention & Visitors Bureau Inc
- Assets
- $13.3m
- Revenue
- $5.9m
- Investments
- $0.0
- Employees
- 44
- Location
- Milwaukee, WI
- Founding
- 12/1967
- Data as of
- 12/2021
- EIN
- 39-1079432
Organization Overview
Greater Milwaukee Convention & Visitors Bureau Inc is located in Milwaukee, WI. The organization was established in 1967. According to its NTEE Classification (S01) the organization is classified as: Alliances & Advocacy, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Greater Milwaukee Convention & Visitors Bureau Inc employed 44 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Greater Milwaukee Convention & Visitors Bureau Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Greater Milwaukee Convention & Visitors Bureau Inc generated $5.9m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 7 years, the organization has seen revenues fall by an average of (5.3%) each year. All expenses for the organization totaled $7.9m during the year ending 12/2021. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
VISIT MILWAUKEE IS RESPONSIBLE FOR CREATING ECONOMIC GROWTH AND IMPROVING THE QUALITY OF LIFE FOR OUR COMMUNITIES BY BRANDING, MARKETING, AND SELLING MILWAUKEE AS A MUST-EXPERIENCE DESTINATION.
Describe the Organization's Program Activity:
Part 3 - Line 4a
CONVENTION SALES AND SERVICES: RAISE THE VOLUME AND QUALITY OF CONVENTION MEETINGS BUSINESS BOOKED IN THE GREATER MILWAUKEE AREA, WHICH IN TURN BENEFITS THE WISCONSIN CENTER, HOTELS, VISIT MILWAUKEE PARTNERS, AND ECONOMY OF THE GREATER MILWAUKEE REGION.
MARKETING EFFORTS COORDINATE ALL EXTERNAL COMMUNICATIONS, PAID ADVERTISING, E-MARKETING, AND SOCIAL MEDIA FOR BOTH CONVENTIONS AND LEISURE TOURISM. THE DEPARTMENT IDENTIFIES MARKETING OPPORTUNITIES AND DEVELOPS SHORT AND LONG-TERM MARKETING STRATEGIES TO ATTRACT OVERNIGHT VISITORS FROM OUTSIDE THE MILWAUKEE AREA.
PUBLIC RELATIONS AND COMMUNICATIONS EFFORTS PROMOTE THE GREATER MILWAUKEE REGION ON A LOCAL, REGIONAL, NATIONAL, AND INTERNATIONAL LEVEL TO MEETING PLANNERS, VISITORS, AND RESIDENTS. PUBLIC RELATIONS FOCUSES ON BOTH LEISURE AND CONVENTION TOURISM, INCREASING THE IMPACT OF PAID MARKETING TO INCREASE VISITOR TRAFFIC TO THE MILWAUKEE AREA.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Peggy Williams-Smith President & CEO | Officer | 40 | $315,639 |
Leslie Kraak Johnson VP Of Sales | 40 | $173,389 | |
Megan Suardini Chief Marketing Officer | 40 | $123,170 | |
Luis Ayala VP Finance/asst Secretary | Officer | 40 | $120,659 |
James Villa Treasurer | OfficerTrustee | 1 | $0 |
Eve Hall Board Chair | OfficerTrustee | 1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Jigsaw Llc Advertising | 12/30/18 | $1,079,469 |
Hanson Dodge Creative Website Consulting | 12/30/18 | $309,337 |
The Firm Consulting Llc Communication | 12/30/18 | $264,667 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $5,056,369 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $5,056,369 |
| Total Program Service Revenue | $861,077 |
| Investment income | $2,753 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $5,924,757 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $459,490 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $2,138,734 |
| Pension plan accruals and contributions | $97,724 |
| Other employee benefits | $280,620 |
| Payroll taxes | $176,211 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $25,191 |
| Fees for services: Accounting | $23,782 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $102,783 |
| Advertising and promotion | $2,772,304 |
| Office expenses | $77,692 |
| Information technology | $124,918 |
| Royalties | $0 |
| Occupancy | $339,989 |
| Travel | $32,550 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $755,753 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $107,412 |
| Insurance | $24,226 |
| All other expenses | $48,216 |
| Total functional expenses | $7,938,414 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $41,111 |
| Savings and temporary cash investments | $9,580,577 |
| Pledges and grants receivable | $1,000,000 |
| Accounts receivable, net | $2,103,317 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $259,562 |
| Net Land, buildings, and equipment | $116,762 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $188,074 |
| Other assets | $14,277 |
| Total assets | $13,303,680 |
| Accounts payable and accrued expenses | $554,773 |
| Grants payable | $0 |
| Deferred revenue | $338,374 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $893,147 |
| Net assets without donor restrictions | $12,410,533 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $13,303,680 |
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