Wisconsin Dells Visitor & Convention Bureau
- Assets
- $27.0m
- Revenue
- $17.1m
- Investments
- $0.0
- Employees
- 36
- Location
- Wisconsin Dells, WI
- Founding
- 02/1955
- Data as of
- 12/2021
- EIN
- 39-0712705
Organization Overview
Wisconsin Dells Visitor & Convention Bureau is located in Wisconsin Dells, WI. The organization was established in 1955. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Wisconsin Dells Visitor & Convention Bureau employed 36 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Wisconsin Dells Visitor & Convention Bureau is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Wisconsin Dells Visitor & Convention Bureau generated $17.1m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 3.5% each year. All expenses for the organization totaled $10.8m during the year ending 12/2021. While expenses have increased by 0.1% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Since 2015, Wisconsin Dells Visitor & Convention Bureau has awarded 28 individual grants totaling $3,041,329. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
TO COLLECTIVELY AND AGRESSIVELY PROMOTE THE WISCONSIN DELLS-LAKE DELTON AREA AS A MAJOR RECREATIONAL/TOURIST DESTINATION. TO PROVIDE PROMPT AND COURTEOUS SERVICE TO AREA VISITORS. TO PROVIDE INFORMATION TO THE PUBLIC ON ALL MEMBERS IN GOOD STANDING OF THE BUREAU.
Describe the Organization's Program Activity:
Part 3 - Line 4a
MARKETING PROMOTES THE WISCONSIN DELLS AREA AS A TRAVEL DESTINATION TO VISITORS. TYPICALLY MORE THAN 4-5 MILLION VISITORS ENJOY THE WISCONSIN DELLS AREA ANNUALLY, WHICH RESULTS IN AN ESTIMATED ECONOMIC IMPACT OF $1.778 BILLION FOR 2021 IN TOURIST-RELATED EXPENDITURES.
MEETING/CONVENTION, GROUP AND SPORTS SALES RAISE THE QUALITY AND VOLUME OF MEETING/CONVENTION, GROUP AND SPORTS BUSINESS WHICH IN TURN BENEFITS THE AREA MEETING AND SPORTS FACILITIES. IT IS ESTIMATED THAT MEETING/CONVENTION BUSINESS ACCOUNTS FOR APPROXIMATELY 25% IN A TYPICAL NON-COVID YEAR OF THE VISITOR EXPENDITURE REPORTED IN PROGRAM SERVICE ACTIVITY #1, NOTED ABOVE.
VISITOR AND CONVENTION SERVICES ASSIST MEETING PLANNERS WITH INFORMATION AND SUPPORT MATERIALS TO HELP IN CONVENTION AND VISITOR PLANNING EFFORTS.
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PDF Copies of 990 Filings
Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Romy Snyder President/ceo | Officer | 39 | $222,890 |
Kocovsky Nichole Director Of Finance & Oper | 40 | $113,967 | |
Hudzinski Sarah VP Of Sales & Marketing | 40 | $105,824 | |
Diehl Jill Board Chair | OfficerTrustee | 5 | $0 |
Gavinski Dan Vice President | OfficerTrustee | 1.5 | $0 |
Chastan John Secretary/treasurer | OfficerTrustee | 2 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Boelter & Lincoln Advertising | 12/30/21 | $7,378,990 |
Msa Professional Services Inc Engineering Services | 12/30/21 | $244,330 |
Northwoods Software Development Inc Website Construction And Maintenance | 12/30/21 | $122,332 |
Holtz Builders Inc General Contractor Services | 12/30/21 | $185,982 |
Eml Payments Usa Llc It Services | 12/30/21 | $103,019 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $14,732,345 |
| All other contributions, gifts, grants, and similar amounts not included above | $1,083,744 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $15,816,089 |
| Total Program Service Revenue | $1,070,762 |
| Investment income | $174,125 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $10,259 |
| Net Gain/Loss on Asset Sales | -$8,168 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $17,110,395 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $555,873 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $244,387 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $1,305,163 |
| Pension plan accruals and contributions | $74,501 |
| Other employee benefits | $133,141 |
| Payroll taxes | $111,217 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $25,219 |
| Fees for services: Accounting | $18,467 |
| Fees for services: Lobbying | $16,595 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $7,747,382 |
| Office expenses | $143,198 |
| Information technology | $2,491 |
| Royalties | $0 |
| Occupancy | $136,497 |
| Travel | $506 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $7,394 |
| Interest | $35 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $58,037 |
| Insurance | $7,166 |
| All other expenses | $20,028 |
| Total functional expenses | $10,793,606 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $2,142,568 |
| Savings and temporary cash investments | $20,529,753 |
| Pledges and grants receivable | $1,046,949 |
| Accounts receivable, net | $23,555 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $463,840 |
| Net Land, buildings, and equipment | $2,239,644 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $505,859 |
| Total assets | $26,952,168 |
| Accounts payable and accrued expenses | $649,948 |
| Grants payable | $291,928 |
| Deferred revenue | $27,100 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $968,976 |
| Net assets without donor restrictions | $25,536,243 |
| Net assets with donor restrictions | $446,949 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $26,952,168 |
Grants Awarded
Over the last fiscal year, Wisconsin Dells Visitor & Convention Bureau has awarded $530,373 in support to 5 organizations.
| Grant Recipient | Amount |
|---|---|
CONCEPT ATTRACTIONS OF WISCONSIN INC PURPOSE: TO SUPPORT RENOVATIONS | $253,028 |
Wisconsin Dells, WI PURPOSE: GENERAL SUPPORT | $239,953 |
NETLYNX INC PURPOSE: TO SUPPORT THE FEASIBILITY OF MAKING WISCONSIN DELLS A VIABLE DESTINATION TO HOLD EVENTS | $15,000 |
WOODSIDE SPORTS COMPLEX OPERATIONS LLC PURPOSE: DEVELOPMENT OF ATHLETIC VENUE | $12,392 |
NATIONAL UNITED WRESTLING ASSOCIATION PURPOSE: SPORTS GRANT | $10,000 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Invest Detroit Foundation Detroit, MI | $154,389,743 | $12,808,930 |
Chicago Convention & Tourism Bureau Inc Chicago, IL | $13,640,210 | $19,015,508 |
Financial Health Network Inc Chicago, IL | $19,686,455 | $18,603,239 |
Southern Minnesota Initiative Foundation Owatonna, MN | $74,043,196 | $20,001,758 |
Vocational Development Center Inc Council Bluffs, IA | $12,984,673 | $16,204,305 |
Southern Iowa Economic Development Association Ottumwa, IA | $4,848,905 | $15,262,424 |
Crosswalk Community Action Agency Inc West Frankfort, IL | $2,780,027 | $11,762,821 |
Wisconsin Dells Visitor & Convention Bureau Wisconsin Dells, WI | $26,952,168 | $17,110,395 |
Metropolitan Detroit Convention & Vistors Bureau Detroit, MI | $36,765,048 | $14,015,809 |
Detroit Economic Growth Corp Detroit, MI | $7,209,211 | $10,420,774 |
Wbd Inc Madison, WI | $14,868,892 | $9,399,155 |
Metropolitan Economic Development Association Minneapolis, MN | $45,113,584 | $12,064,856 |