National Opinion Research Center
- Assets
- $171.5m
- Revenue
- $293.8m
- Investments
- $17.4m
- Employees
- 5,002
- Location
- Chicago, IL
- Founding
- 02/1943
- Data as of
- 12/2021
- EIN
- 36-2167808
Organization Overview
National Opinion Research Center, operating under the name Norc, is located in Chicago, IL. The organization was established in 1943. According to its NTEE Classification (V20) the organization is classified as: Social Science, under the broad grouping of Social Science and related organizations. As of 12/2022, Norc employed 5,002 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Norc is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2021, Norc generated $293.8m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 7.3% each year. All expenses for the organization totaled $285.4m during the year ending 12/2021. While expenses have increased by 7.2% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
CONDUCT RESEARCH AND DATA SCIENCE ON CRITICAL SOCIETAL ISSUES TO (CONTINUED IN SCHEDULE O)GUIDE DECISION-MAKING AND THE DEVELOPMENT OF PROGRAMS AND PUBLIC POLICY.
Describe the Organization's Program Activity:
Part 3 - Line 4a
SEE SCHEDULE ONORC AT THE UNIVERSITY OF CHICAGO IS AN INDEPENDENT RESEARCH INSTITUTION THAT DELIVERS RELIABLE DATA AND RIGOROUS ANALYSIS TO GUIDE CRITICAL PROGRAMMATIC, BUSINESS, AND POLICY DECISIONS. SINCE 1941, NORC HAS CONDUCTED GROUNDBREAKING STUDIES, CREATED AND APPLIED INNOVATIVE METHODS AND TOOLS, AND ADVANCED PRINCIPLES OF SCIENTIFIC INTEGRITY AND COLLABORATION. TODAY, GOVERNMENT, CORPORATE, AND NONPROFIT CLIENTS AROUND THE WORLD PARTNER WITH NORC TO TRANSFORM INCREASINGLY COMPLEX INFORMATION INTO USEFUL KNOWLEDGE. OUR COMPREHENSIVE AND INTEGRATED SERVICES SPAN THE RESEARCH CYCLE AND OFFER SOLUTIONS THAT ANTICIPATE AND ADDRESS CRITICAL NEEDS IN RESEARCH AND DATA SCIENCE.THOSE SERVICES INCLUDE:. STRATEGY AND PLANNING. DESIGN AND METHODOLOGY. DATA COLLECTION AND MANAGEMENT. ANALYTICS AND DATA SCIENCE. POLICY ANALYSIS, PROGRAM IMPLEMENTATION AND EVALUATION. STRATEGIC COMMUNICATION AND DISSEMINATIONOUR AREAS OF RESEARCH FOCUS INCLUDE:. ECONOMICS, MARKETS, AND THE WORKFORCE. EDUCATION, TRAINING, AND LEARNING. GLOBAL DEVELOPMENT. HEALTH AND WELL-BEING. SOCIETY, MEDIA AND PUBLIC AFFAIRS
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Daniel Gaylin President | Officer | 40 | $1,091,544 |
Kay Yee C Lee Trustee | Trustee | 1 | $0 |
Katherine Baicker Trustee | Trustee | 1 | $0 |
Robert Gertner Chair & Trustee | OfficerTrustee | 2 | $0 |
Ellen Beatty Cfo/evp/treasurer | Officer | 40 | $620,296 |
Michele Nachbar Cso/evp/secretary | Officer | 40 | $598,641 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Virtual Incentives Respondent Incentive Vendor | 12/30/22 | $4,129,260 |
Press America Printing/mailout | 12/30/22 | $8,643,174 |
Fedex Mailout | 12/30/22 | $1,532,391 |
Ahead Llc Info Tech | 12/30/22 | $1,448,893 |
Precise Printing & Mailing Data Collection/mailout | 12/30/22 | $1,113,882 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Total Revenue from Contributions, Gifts, Grants & Similar | $201,836,336 |
| Investment income | $712,963 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $1,472,913 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $293,760,106 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $5,327,222 |
| Compensation to disqualified persons | $304,057 |
| Other salaries and wages | $114,131,335 |
| Pension plan accruals and contributions | $10,761,363 |
| Other employee benefits | $20,678,327 |
| Payroll taxes | $10,089,304 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $437,428 |
| Fees for services: Accounting | $2,543,975 |
| Fees for services: Lobbying | $254,775 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $6,988 |
| Fees for services: Other | $54,285,583 |
| Advertising and promotion | $0 |
| Office expenses | $10,540,570 |
| Information technology | $15,354,379 |
| Royalties | $0 |
| Occupancy | $8,591,211 |
| Travel | $570,064 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $89,635 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $7,648,888 |
| Insurance | $425,498 |
| All other expenses | $0 |
| Total functional expenses | $285,366,079 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $20,466,853 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $78,967,014 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $3,906,661 |
| Investments—publicly traded securities | $23,122,604 |
| Investments—other securities | $17,436,827 |
| Investments—program-related | $0 |
| Intangible assets | $20,294,536 |
| Other assets | $806,801 |
| Total assets | $171,487,860 |
| Accounts payable and accrued expenses | $44,259,648 |
| Grants payable | $0 |
| Deferred revenue | $41,757,220 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $464,832 |
| Total liabilities | $86,481,700 |
| Net assets without donor restrictions | $84,998,334 |
| Net assets with donor restrictions | $7,826 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Total liabilities and net assets/fund balances | $85,006,160 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
National Opinion Research Center Chicago, IL | $171,487,860 | $293,760,106 |
Patriotic Republic Chicago, IL | $2,878,761 | $71,458 |
Psychometric Society Educational Testing Service Madison, WI | $673,487 | $372,044 |
Public Broadcasting Network Inc Chesterfield, MO | $107,086 | $294,178 |
Pacific Atlantic Action Coalition Chicago, IL | $1,060,926 | $811,927 |
International Visual Sociology Association Inc Chicago, IL | $95,658 | $0 |
Heartland Community Reconciliation Center Bloomington, IN | $270 | $16,256 |
New Human Research & Development Institute Chicago, IL | $20,544 | $0 |