Alaska Travel Industry Association Incorporated

Organization Overview

Alaska Travel Industry Association Incorporated is located in Anchorage, AK. The organization was established in 1972. According to its NTEE Classification (J40) the organization is classified as: Labor Unions, under the broad grouping of Employment and related organizations. As of 06/2021, Alaska Travel Industry Association Incorporated employed 9 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Alaska Travel Industry Association Incorporated is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 06/2021, Alaska Travel Industry Association Incorporated generated $5.5m in total revenue. This organization has experienced exceptional growth, as over the past 6 years, it has increased revenue by an average of 26.7% each year . All expenses for the organization totaled $5.9m during the year ending 06/2021. While expenses have increased by 27.1% per year over the past 6 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

FOSTER AND PROMOTE TRAVEL TO AND WITHIN ALASKA. ATIA IS A TRADE ASSOCIATION WHOSE OBJECTIVE IS TO ENHANCE AND STIMULATE THE BUSINESS CLIMATE IN THE VISITOR INDUSTRY IN THE STATE OF ALASKA.

Describe the Organization's Program Activity:

Part 3 - Line 4a

ALASKA MARKETING PROGRAM THE MARKETING PROGRAM ACCOUNTS FOR THE GRANT THE ASSOCIATION HAS WITH THE STATE OF ALASKA AND CARES FUNDING. THE REVENUE IS PRIMARILY GENERATED THROUGH THE SALE OF ADVERTISING IN THE VACATION PLANNER, TOURISM PUBLICATION, THE RENTAL OF MAILING LISTS AND OTHER CONSUMER MARKETING PROGRAMS.


CARES PROGRAM ACCOUNTS FOR RESOURCES USED TO RESPOND TO THE PUBLIC HEALTH EMERGENCY DECLARED BY THE GOVERNOR, AS WELL AS ACCOUNT FOR EIDL LOAN ASSISTANCE TO RESPOND TO THE PANDEMIC.


MEMBERSHIP AND ASSOCIATION PROGRAM ACCOUNTS FOR ALL OTHER RESOURCES AND OPERATIONS, WHICH ARE NOT ACCOUNTED FOR IN ANY OF THE ABOVE PROGRAMS.


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Board, Officers & Key Employees

Name (title)Compensation
Sarah Leonard
President & CEO
$86,384
Craig Jennison
Secretary
$0
Scott Habberstad
Government Rela
$0
Bill Pedlar
Board Chair
$0
Holly Johnson
Government Rela
$0
Dave Mcglothlin
Treasurer
$0

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Spawn Ideas
Mktg/advertising
$3,136,408
Thompson & Co
Public/media Relatio
$537,799
Dawley & Associates
Web-based Marketing
$409,700
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $4,330,496
All other contributions, gifts, grants, and similar amounts not included above$21,500
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$4,351,996
Total Program Service Revenue$1,124,362
Investment income $437
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $28,038
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $24,450
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $5,541,224

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