Usa Swimming Inc

USA SWIMMING IS THE NATIONAL GOVERNING BODY FOR THE SPORT OF SWIMMING. WE ADMINISTER COMPETITIVE SWIMMING IN ACCORDANCE WITH THE TED STEVENS OLYMPIC & AMATEUR SPORTS ACT.

NATIONAL TEAM: IN 2021 USA SWIMMING ATHLETES WON A TOTAL OF 30 MEDALS AT THE OLYMPIC GAMES IN TOKYO, INCLUDING 11 GOLD, 9 SILVER AND 10 BRONZE: THE MOST MEDALS OF ANY U.S. SPORT FOR THE SEVENTH-CONSECUTIVE OLYMPIC GAMES. OUR MENTAL HEALTH PROGRAM CONTINUED TO PROVIDE CRITICAL SUPPORT TO NATIONAL TEAM AND NATIONAL JUNIOR TEAM ATHLETES AND COACHES AS THEY NAVIGATED THE ADDITIONAL STRESSORS CAUSED BY THE PANDEMIC. ALL PROGRAMS DEVELOPED BY THE NATIONAL TEAM CENTER AROUND HIGH PERFORMANCE AT THE ELITE LEVEL OF THE SPORT OF SWIMMING.

COMMERCIAL:COMMUNICATIONS MEDIA RELATIONS CENTERED AROUND NUMEROUS DOMESTIC AND INTERNATIONAL COMPETITIONS, TO INCLUDE THE US OLYMPIC TEAM TRIALS SWIMMING AND THE OLYMPIC GAMES IN TOKYO, WITH A KEEN FOCUS ALSO ON STRONG INTERNAL COMMUNICATIONS TO OUR NEARLY 400,000 MEMBERS. THE TEAM PUBLISHED ONE PRINTED EDITORIAL SPLASH MAGAZINE, WHICH SERVED AS A TRIALS MEET PROGRAM FOR ALL USA SWIMMING MEMBER HOUSEHOLDS, SO FANS COULD FOLLOW ALONG WITH THE EXCITEMENT AT HOME. PARTNERSHIPS & EVENT MARKETINGWE SUCCESSFULLY SIGNED NEW SHORT-TERM CORPORATE PARTNERS DURING THE PANDEMIC TO ASSIST IN REVENUE GENERATION DURING THE OLYMPIC YEAR. THE HIGHLIGHT OF THE YEAR WAS BRINGING BACK A LIMITED NUMBER OF FANS TO THE U.S. OLYMPIC TEAM TRIALS - SWIMMING. WE HOSTED PARTNERS AND PROSPECTIVE GUESTS WITHIN A NOTABLE HOSPITALITY SPACE AT USA SWIMMING HOUSE, WHILE CREATING INNOVATED AND SOCIALLY DISTANCED BRAND ACTIVATIONS AND RETAIL AREA WITHIN THE TOYOTA AQUA LOUNGE. BUSINESS INTELLIGENCE AND DIGITAL PLATFORMS2021 WORK FOCUSED ON IMPROVEMENTS IN DATA QUALITY FOR MEMBERS AND DONORS, WHILE ADDING A "FAN" CATEGORY TO THE DATABASE. THE ADDITION OF THE FAN CATEGORY EXPANDS THE ORGANIZATION'S PROMOTIONAL COMMUNICATION CAPABILITIES AND PROVIDES A VALUABLE ADDITION TO PARTNERSHIP SALES EFFORTS. CREATIVE SERVICES & VIDEO PRODUCTIONSBROADCASTS OF OUR NATIONAL LEVEL MEETS CONTINUED ON NBC PLATFORMS THROUGH 2021, WHILE STREAMING ON USASWIMMING.ORG BECAME AN INCREASINGLY NECESSARY CONTENT DELIVERY SYSTEM TO OUR VALUED USA SWIMMING HOUSEHOLDS. DESIGN WORK TO SUPPORT CRITICAL MARKETING OBJECTIVES RAMPED UP, NOT JUST FOR USA SWIMMING HQ BUT ALSO FOR MEMBER CLUBS AND LSCS.

EVENTS: IN 2021, USA SWIMMING HOSTED A MODIFIED SCHEDULE OF EVENTS DUE TO THE GLOBAL PANDEMIC. THE MARQUEE EVENT OF 2021 WAS THE DELAYED 2020 U.S. OLYMPIC TRIALS - SWIMMING IN OMAHA, NE WHERE THE 2020 U.S. OLYMPIC TEAM WAS SUCCESSFULLY SELECTED. ALSO OF NOTE WAS THE RETURN OF THE TYR PRO SWIM SERIES AT FIVE SITES THROUGHOUT THE SPRING MONTHS TELEVISED ON NBC, THE AUGUST SPEEDO SUMMER CHAMPIONSHIPS IN GREENSBORO, NC AND IRVINE, CA, AND THE TOYOTA U.S. OPEN IN GREENSBORO, NC, ALSO BROADCAST ON NBC. ALL EVENTS WERE CONDUCTED UNDER STRICT COVID-19 SAFETY PROTOCOLS. USA SWIMMING ALSO PROVIDED GUIDANCE AND SUPPORT FOR MANY OTHER EVENTS SANCTIONED AT THE LOCAL AND REGIONAL LEVELS.