White Plains Downtown District Management Association Inc

TO PROMOTE THE CITY OF WHITE PLAINS AS A BUSINESS CENTER FOR LOCAL COMMERCIAL OPPORTUNITIES.

SEE SCHEDULE O FOR THE DESCRIPTION ON THE SPECIAL EVENTS PROGRAMSPECIAL EVENTSIN FISCAL YEAR 21/22, THE WHITE PLAINS BID WORKED HARD TO BRING DOWNTOWN PEOPLE TOGETHER SAFELY, DESPITE THE ONGOING PRESENCE OF COVID-19. CONSEQUENTLY, LARGE PUBLIC EVENTS WERE CANCELLED WHILE SMALLER ONES HAD TO BE ADAPTED TO MEET SAFETY AND HEALTH GUIDELINES. IN SPITE OF THESE OBSTACLES, THE WPBID MANAGED TO REINSTATE SMALLER SCALE OCCASIONS BY LIMITING EACH EVENT'S ATTENDANCE. THESE OFFERINGS INSTILLED A NEW SENSE OF TOGETHERNESS WHILE BOLSTERING OUR LOCAL BUSINESSES TOO. BUSINESSES THROUGHOUT TOWN LEVERAGED WPBID-SPONSORED EVENTS AS AN OPPORTUNITY TO EXPAND REVENUE, NURTURE THEIR PATRONS' LOYALTY, AND ATTRACT POTENTIAL NEW CUSTOMERS AMIDST THESE TURBULENT TIMES. IN FY 21/22, THE WPBID MANAGED AND/OR PARTICIPATED IN THE FOLLOWING SPECIAL EVENTS:AFTER WORKOUT - THIS OUTDOOR PROGRAM ACTIVATED THE WHITE PLAINS PLAZA. EVERY WEDNESDAY FROM JULY 28 - AUGUST 18, FROM 5:30PM - 7:00PM, WHITE PLAINS EMPLOYEES OR RESIDENTS WERE ABLE TO ENJOY AN OUTDOOR WORKOUT SESSION WITH A VARIETY OF EXERCISES HOSTED BY WHITE PLAINS FITNESS ESTABLISHMENTS. WORKOUTS INCLUDED CROSSFIT, HIIT TRAINING, BARRE AND YOGA.JAZZFEST - JAZZFEST PROGRAM CONSISTED OF 5 DAYS. JAZZFEST IS A PARTNERSHIP BETWEEN THE BID, ARTSWESTCHESTER AND THE CITY OF WHITE PLAINS. THE BID HOSTED A JAZZ STROLL, DINNER & A SHOW AND SUNDAYS CULMINATING EVENT. THE JAZZ STROLL FEATURED THE GOTHAM KINGS AS THEY STROLLED THE DOWNTOWN SERENADING OUTDOOR CAFES. DINNER & A SHOW WAS HELD AT THE WHITE PLAINS PLAZA FEATURING CAROLE ALEXIS DANCE THEATER AND FOOD PROVIDED BY VIA GARIBALDI. AN OUTDOOR BALLET EXPERIENCE FOR ALL AGES. THE SUNDAY CULMINATING EVENT TOOK PLACE OUTDOORS ON COURT STREET WITH ADVANCED SEATING/TICKET PURCHASE REQUIRED. WITH OVER 425 ATTENDEES WE WERE ABLE TO HOST A COVID-FRIENDLY EVENT.ZOMBIE WALK - THE 4TH ANNUAL ZOMBIE WALK RETURNED THIS YEAR. A PARTNERSHIP WITH THE GALLERIA WHITE PLAINS AND THE HAUNT OF ROCKY LEDGE, PARTICIPANTS WERE ABLE TO DRESS UP LIKE ZOMBIES AND SHUFFLE THROUGH THE DOWNTOWN. MAKEUP ARTISTS WERE AVAILABLE AT THE GALLERIA FOR ZOMBIE LIKE MAKE UP TOUCH UPS. AFTERWARDS ATTENDEES WALKED THROUGH THE DOWNTOWN HIGHLIGHTING MORE THAN 17 BUSINESS SPECIALS OFFERED EXCLUSIVELY TO OUR ZOMBIES.SMALL BUSINESS SATURDAY - THE BID PARTICIPATED IN SMALL BUSINESS SATURDAY AND EXTENDED IT THIS YEAR THROUGH THE HOLIDAY MARKET. SPECIAL OFFERINGS WERE COLLECTED AND PROMOTED TO ENCOURAGE PEOPLE TO SHOP SMALL. FREE PARKING CODES WERE ALSO DISTRIBUTED AND BUSINESSES WERE HIGHLIGHTED WITH AN INSTAGRAM TAKEOVER BY WESTCHESTER BASED FOOD BLOGGER. WHITE PLAINS HOLIDAY MARKET - THE WHITE PLAINS BID, THE CITY OF WHITE PLAINS AND 914POPUPS PARTNERED TO HOST THE ANNUAL HOLIDAY MARKET, A 15-DAY SHOPPING EXPERIENCE IN THE HEART OF DOWNTOWN WHITE PLAINS AND FEATURED OVER 56 VENDORS, IN GLASS SHEDS, INCLUDING 6 WOODEN SHEDS TO HELP DRIVE BUSINESS IN OUR DOWNTOWN.RESTAURANT MONTH - THE WHITE PLAINS BID'S SECOND ANNUAL WINTER OUTLOOK SERIES KICKED OFF WITH RESTAURANT MONTH, A MONTH, JANUARY 3 - 31ST, DEDICATED TO OUR DOWNTOWN RESTAURANTS FEATURING DIVERSE MENU OPTIONS FOR LUNCH AND/OR DINNER. FEEDBACK WAS VERY POSITIVE FROM THE RESTAURANTS PARTICIPATING, TO THE COMMUNITY ALIKE. INCREASES IN SALES WERE RECORDED FROM NUMEROUS RESTAURANTS. FITNESS FEBRUARY - FITNESS FEBRUARY, A MONTH DEDICATED TO THE VARIOUS FITNESS BUSINESSES DOWNTOWN. FIFTEEN OUT OF 17 FITNESS BUSINESSES WITHIN THE BID PARTICIPATED. SPECIAL OFFERS FROM WHITE PLAINS FITNESS BUSINESSES INCLUDED, FREE TRIAL CLASSES, NEW MEMBER DEALS, WORKOUT BUNDLES AND CONTESTS WITH PRIZES.MARCH INTO SELF CARE - THE FINAL PROGRAM IN THE BID WINTER OUTLOOK SERIES FOCUSED ON SALONS, BARBER SHOPS, DAY SPAS, NAILS, AND MORE IN DOWNTOWN WHITE PLAINS. ELEVEN BUSINESSES PARTICIPATED OFFERING 25% OFF SELECT SERVICES SUCH AS HAIRCUTS, MASSAGES, FACIALS, AND ACUPUNCTURE. WING WALK ON APRIL 23RD, WING WALK RETURNED TO AN IN-PERSON EVENT. ATTENDEES PURCHASED TICKETS TO A DESIGNATED TIMESLOT ONLINE AND STROLLED THE DOWNTOWN SAMPLING OVER 26 CHICKEN WING FLAVORS AT 18 PARTICIPATING RESTAURANTS AND VOTE FOR THEIR FAVORITE WINGS. THE BID HANDLED ALL MARKETING, PAYMENT PROCESSING AS WELL AS EVENT DAY CHECK INS. THOUSANDS OF WINGS WERE CONSUMED.MUSIC IN MOTION - THE BID OBTAINED A GRANT FROM ARTS WESTCHESTER THROUGH THE NYS ARTS ALIVE REGRANT PROGRAM. THIS ENABLED THE BID TO PRODUCE THREE MUSIC IN MOTION EVENTS, STARTING WITH MARIACHI SOL MIXTECO ON CINCO DE MAYO ENTERTAINED THE DOWNTOWN OUTDOOR CAFES. THE MARIACHI AS WELL AS THE SUBSEQUENT BIG BRASS BANDS STROLLED THROUGH THE MAIN CORRIDORS OF THE BID ON THURSDAYS FROM 5:30-7-30PM. THIS YEAR, THE BRASS BANDS PAID HOMAGE TO THE HARRIET TUBMAN SCULPTURE ON RENAISSANCE PLAZA WITH AN ARRANGEMENT OF LIFT EVERY VOICE AND SING. TUNES IN JUNE - THROUGH PARTNERSHIP WITH THE NEW OWNERS OF WHITE PLAINS PLAZA, ARGENT VENTURES AND CUSHMAN AND WAKEFIELD, THE BID WORKED WITH DOUG PANERO PRESENTS TO PRODUCE A CONCERT SERIES IN JUNE BRANDED AS TUNES IN JUNE. IT OCCURRED EVERY THURSDAY IN JUNE 2022, 6-8PM. FIVE PERFORMANCES OF DIVERSE MUSICIANS.

SEE SCHEDULE O FOR THE DESCRIPTION ON THE CLEAN SWEEP PROGRAMCLEAN SWEEP PROGRAMTHE WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION'S (WPDDMA) CLEAN SWEEP AND GUM REMOVAL PROGRAM IS DESIGNED TO IMPROVE THE CLEANLINESS AND ATTRACTIVENESS OF THE DOWNTOWN. WITHOUT THIS PROGRAM DOWNTOWN, LITTER BASKETS WOULD QUICKLY BE OVERWHELMED BY THE VOLUME OF PEDESTRIANS ON THE STREETS DURING LUNCH AND EVENING HOURS. THE WPDDMA'S CLEAN TEAM, CLAD IN HIGHLY RECOGNIZABLE AND BRIGHTLY COLORED YELLOW TEE SHIRTS, HATS, AND COATS WORKS 7 DAYS A WEEK, 52 WEEKS A YEAR (ABOUT 1440 HOURS ANNUALLY) TO ENSURE THAT THE LITTER BASKETS ARE EMPTIED AND ANY LOOSE TRASH ON THE STREET IS REMOVED. IN FISCAL YEAR 2021/2022 THE CLEAN TEAM HELPED TO REMOVE OVER 2,000 TRASH BAGS PER MONTH FROM THE BUSINESS IMPROVEMENT DISTRICT'S SIDEWALKS AND ITS 99 TRASH RECEPTACLES. THE WPDDMA'S CLEAN TEAM ALSO REMOVES GUM SPOTS FOR THE BID'S SIDEWALKS. THIS TASK IS QUITE LABORIOUS AS THE GUM IS REMOVED SPOT-BY-SPOT FROM THE CITY'S SIDEWALKS. REMOVING THE GUM THIS WAY COMPLIES WITH STATE LAW WHICH REQUIRES THE COLLECTION OF ANY WATER USED IF POWER WASHING WAS UTILIZED TO REMOVE THE GUM SPOTS. ADDITIONALLY, BY NOT POWER WASHING, THOUSANDS OF GALLONS OF WATER ARE CONSERVED. DURING FY21/22 THE WPDDMA'S CLEAN TEAM SPENT DOZENS OF HOURS REMOVING GUM ON BOTH SIDES OF MAMARONECK AVENUE FROM MAIN STREET TO RUTHERFORD STREET. A TOTAL OF 69,975 SQUARE FEET OF SIDEWALK AREA WAS CLEANED OF GUM. BEAUTIFICATION & HORTICULTUREDURING THE LAST FISCAL YEAR, THE WPDDMA ONCE AGAIN CONTRACTED WITH THE CASA VERDE CORPORATION OF WHITE PLAINS TO PLANT AND MAINTAIN 49 LARGE STREET PLANTERS AND TWO TREE WELLS. IN THE LAST FISCAL YEAR, FOUR-FT. EMERALD GREEN ARBORVITAE EMBELLISHED 15 NEW PLANTERS (SUPPLEMENTING THE ORIGINAL 34 PLANTERS). EACH DOWNTOWN PLANTER MANAGED BY THE BID WAS FILLED WITH A DAZZLING ARRAY OF FLOWERS INCLUDING CANNA PRETORIA, NICOTIANA SARATOGA, COLEUS, ANGELONIA, IMPOMOEA AND SCAEVOLA. THESE PLANTINGS COUPLED WITH MANY MORE DONE BY THE CITY OF WHITE PLAINS BROUGHT SIGNIFICANT BEAUTY TO OUR DOWNTOWN CORRIDORS.

SEE SCHEDULE O FOR THE DESCRIPTION ON BID PLACEMAKING/ARTS PROGRAMMINGBID PLACEMAKING/ARTS PROGRAMMINGON APRIL 1, 2022 THE WPDDMA ANNOUNCED THE ARRIVAL OF THE HARRIET TUBMAN SCULPTURE. THE SCULPTURE HONORS AND PAYS TRIBUTE TO HARRIET TUBMAN'S COMMITMENT TO AND RESILIENCE IN THE FIGHT FOR FREEDOM AND WAS CREATED BY ARTIST WESLEY WOFFORD OF NORTH CAROLINA. THE CITY OF WHITE PLAINS WAS THE ONLY LOCATION IN SOUTHERN NEW YORK STATE TO HOST THE "HARRIET TUBMAN THE JOURNEY TO FREEDOM" SCULPTURE IN 2022. THE BID ALONG WITH THE CITY AND VARIOUS COMMUNITY ORGANIZATIONS ENCOURAGED THE COMMUNITY TO TAKE ADVANTAGE OF ALL THE EVENTS CREATED TO ENJOY AND LEARN ABOUT HARRIET TUBMAN AND HER IMPORTANT MISSION.ON APRIL 2, 2022 THE WPDDMA HOSTED WITH THE CITY OF WHITE PLAINS A WELCOME CEREMONY AND RIBBON CUTTING FOR THE HARRIET TUBMAN SCULPTURE ON RENAISSANCE PLAZA. THE CEREMONY WELCOMED MANY CITY AND STATE OFFICIALS AS WELL AS HARRIET TUBMAN DESCENDANT ERNESTINE MARTIN WYATT. THE EVENT ALSO FEATURED LIVE PERFORMANCES BY THE LOCAL CHOIR AND VARIOUS ARTISTS. THE WPDDMA PARTNERED WITH DOWNTOWN RESTAURANTS TO CREATE THE STRAWBERRY TRAIL. AS A TRIBUTE TO HARRIET TUBMAN'S FAVORITE SWEET TREAT, WHITE PLAINS BID FEATURED MENU ITEMS WITH STRAWBERRIES FROM DOWNTOWN RESTAURANTS! THE WHITE PLAINS LIBRARY CREATED A STORY WALK. TAKE A WALK AROUND THE LIBRARY PLAZA AND READ ABOUT THE LIFE OF HARRIET TUBMAN IN THIS GORGEOUS BOOK WHICH RECEIVED A CORETTA SCOTT KING AWARD HONOR FOR ITS ILLUSTRATIONS. A RELATED PREK-GRADE 3 GRAB & GO ACTIVITY KIT FEATURING A LANTERN CRAFT PROJECT WAS AVAILABLE FOR PICK UP AT THE NEARBY LIBRARY.THE WHITE PLAINS YOUTH BUREAU AFTER SCHOOL IN CONJUNCTION WITH THE WHITE PLAIN BID HOSTED ITS FIRST EVER STORY WALK! THE STORYWALK WAS A GREAT WAY TO COMBINE PHYSICAL ACTIVITY, LITERACY AND FAMILY FUN ALL IN ONE! IT WAS AN INNOVATIVE WAY TO GET EVERYONE OF ALL AGES OUT IN THE COMMUNITY WHILE READING A BOOK. FOR THE MONTH OF MAY, FAMILIES COULD WALK THROUGH DOWNTOWN WHITE PLAINS AND READ THE CHILDREN'S BOOK "BEFORE SHE WAS HARRIET" WRITTEN BY LESA CLINE-RANSOME AND ILLUSTRATED BY JAMES E. RANSOM, AS THEY ENJOYED BEAUTIFUL DOWNTOWN WHITE PLAINS IN THE SPRING. THIS BOOK WAS CHOSEN TO COINCIDE WITH WHITE PLAINS' MANY ACTIVITIES CELEBRATING THE LIFE AND LEGACY OF HARRIET TUBMAN AND HER STATUE THAT WAS BEING DISPLAYED IN RENAISSANCE PARK.THE WPDDMA INITIATED A MARKETING CAMPAIGN TO ENCOURAGE VISITORS AND RESIDENTS DOWNTOWN TO EXPLORE THE VARIOUS BUSINESSES AND SUPPORT THE LOCAL COMMUNITY.

THE WPDDMA UNDERTAKES A NUMBER OF ACTIVITIES TO PROMOTE THE DOWNTOWN AND ITS BUSINESSES.WHITE PLAINS BID DINING GUIDEIN FY 21/22 WPDDMA CONTINUED DISTRIBUTION OF ITS ANNUAL DINING GUIDE (WITH DIGITAL VERSION) TO ENCOURAGE RESIDENTS, VISITORS AND AREA EMPLOYEES IN WHITE PLAINS AND THE SURROUNDING AREA TO SUPPORT OUR LOCAL RESTAURANT COMMUNITY. THE DIGITAL VERSION OF THE GUIDE CAN BE ACCESSED ANYTIME ON A PHONE OR COMPUTER, THERE IS NO NEED TO CARRY ANYTHING EXTRA, AND IT WILL BE UPDATED IN REAL-TIME AS NEW RESTAURANTS OPEN.WITH THIS GUIDE, YOU CAN FILTER BY CUISINE, PRICE POINT, OR BOTH. EACH LOCATION HAS A DETAILED LISTING, INCLUDING ADDRESS, PHONE NUMBER, DESCRIPTION, WEBSITE LINK, AND PHOTOS. NEARBY PARKING LOCATIONS ARE LISTED AS WELL. WHEN CLICKING THE ADDRESS OF ANY LISTING, THE USER WILL BE BROUGHT TO GOOGLE MAPS SHOWING DIRECTIONS TO THAT LOCATION.SHOP SMALL WHITE PLAINSIN FY 21/22 AS IN PREVIOUS YEARS, THE WPDDMA BECAME AN AMERICAN EXPRESS NEIGHBORHOOD CHAMPION IN ORDER TO PROMOTE THE SMALL BUSINESSES OF DOWNTOWN WHITE PLAINS ON SMALL BUSINESS SATURDAY, NOVEMBER 27, 2021. AS A NEIGHBORHOOD CHAMPION, THE WPDDMA RECEIVED SHOP SMALL BRANDED MERCHANDISE FROM AMERICAN EXPRESS AND A LISTING ON SHOPSMALL.COM. TO MARKET SHOP SMALL WHITE PLAINS AT NO DIRECT COST TO THE BUSINESS OWNERS, THE WPDDMA:1. BUILT AND PUBLISHED A HOLIDAY SHOPPING MAP FEATURING SPECIAL OFFERS AND LOCAL SMALL BUSINESSES IN DOWNTOWN WHITE PLAINS AND SHARED PROMOTIONS FROM 28 BUSINESSES2. PROVIDED SHOP SMALL MERCHANDISE TO PARTICIPATING SMALL BUSINESSES DOWNTOWN3. DISTRIBUTED PARKING VALIDATION CODES ON SOCIAL MEDIA, FOR FREE CUSTOMERPARKING THROUGH THE CITY'S PARKWHITEPLAINS APP TO ANYONE WHO POSTED ABOUT THEIR FAVORITE WHITE PLAINS BUSINESS4. HIGHLIGHTED THE SPECIAL DAY ON WPBID.COM, THE WEEKLY E-NEWSLETTER, AND ON SOCIAL MEDIA5. HIRED A WESTCHESTER BASED INSTAGRAMMER TO FEATURE THE 62 SMALL BUSINESS VENDORS LOCATED AT OUR DOWNTOWN HOLIDAY MARKET6. ADVERTISED SMALL BUSINESS SATURDAY IN DIGITAL ADS AND DEDICATED E-BLASTS7. OFFERED $150 IN FREE COFFEE (WHILE SUPPLIES LASTED) AT A LOCAL SMALL BUSINESS COFFEE SHOP.WEEKLY E-NEWSLETTER AND E-BLASTSMORE THAN 5,000 INTERESTED CONSTITUENTS RECEIVE THE WPDDMA'S WEEKLY ONLINE NEWSLETTER, DISCOVER DOWNTOWN WHITE PLAINS, AN INCREASE OF 1,300 FROM THE YEAR PRIOR. THE E-NEWSLETTER REGULARLY FEATURES EVENTS AND PROMOTIONS FROM THE WPDDMA, LOCAL MERCHANTS, AND OTHER INTERESTING HAPPENINGS DOWNTOWN AND WAS ISSUED 57 TIMES. SOCIAL MEDIASOCIAL MEDIA HAS BEEN AN EFFECTIVE TOOL FOR PROMOTING DOWNTOWN WHITE PLAINS AND CAPTURING PUBLIC INTEREST IN THE AREA. WITH MANY EVENTS MOVING TO THE DIGITAL LANDSCAPE AND COMMUNITIES COMING TOGETHER ONLINE, SOCIAL MEDIA MARKETING BECAME A MAJOR ASSET FOR WPBID'S PROMOTIONS. THE WPDDMA CONTINUES TO REGULARLY AND CONSISTENTLY SHARE POSTS FROM BID BUSINESSES AND ORGANIZATIONS TO CONTINUE A CONVERSATION AND INCREASE INTEREST AND VISIBILITY FOR ALL EVENTS AND PROGRAMS WITHIN THE BID.AT THE END OF 2021, THE WPDDMA'S FACEBOOK PAGE HAD 4,527 LIKES, A 4% INCREASE IN LIKES FROM THE END OF 2020. THE WPDDMA'S 167 FACEBOOK POSTS THROUGHOUT 2021 HAD AN AVERAGE 6.5% ENGAGEMENT RATE. THE WPDDMA'S TWITTER PAGE HAD 667 FOLLOWERS AT END OF 2021, AN INCREASE OF 7%. OVER THE YEAR, THERE WERE 213 TOTAL TWEETS WITH AN AVERAGE OF 209 IMPRESSIONS PER TWEET. THE WPDDMA'S INSTAGRAM PAGE HAD OVER 2,828 FOLLOWERS, AN INCREASE OF 60% SINCE THE BEGINNING OF THE YEARS. THE WPDDMA'S 156 INSTAGRAM POSTS IN 2021 HAD AN AVERAGE OF 9.6% ENGAGEMENT RATE.IN 2021, THE WPDDMA RAN OVER A DOZEN THEMED GIVEAWAYS AND CONTESTS ON SOCIAL MEDIA, INCLUDING VIRTUAL BINGO, MARCH INTO SELF CARE MADNESS, AN EGG HUNT CONTEST, WING WEEKS CHALLENGE, MOTHER'S DAY CONTEST, FATHER'S DAY CONTEST AND ZOMBEE WALK SCAVANGER HUNT AND COSTUME CONTEST. GIFT CARD PRIZES TO A VARIETY OF BUSINESSES WITHIN THE BID WERE UTILIZED AS A WAY TO GUARANTEE SALES DOWNTOWN AND THE BID VARIED THE BUSINESSES FROM WHICH PRIZES WERE PURCHASED TO BENEFIT AS MANY AS POSSIBLE.OTHER MARKETING AND BUSINESS PROMOTIONSWHITE PLAINS STAYCATION: TO REIGNITE THE LOCAL HOSPITATLITY BUSINESS WPBID CREATED THE WHITE PLAINS STAYCATION PROGRAM IN PARTNERSHIP WITH THE COUNTY'S TOURISM AND FILM'S OFFICE. RESIDENTS OF WHITE PLAINS AND SURROUNDING AREAS WERE ENCOURAGED TO MAKE OUR DOWNTOWN THEIR NEXT REPRIEVE FROM DAY TO DAY LIFE. CONSUMERS WERE ENCOURAGED TO STAY AT LEAST ONE NIGHT AT A HOTEL, RECEIVE A $100 DINING CREDIT TO A WPBID MEMBER RESTAURANT AND CHOOSE ONE LOCAL ACTIVITY TO ENJOY.IN FY 21/22, THE WPDDMA CONTINUED TO USE WELCOME WAGON AND GOOGLE REMARKETING FOR PROMOTIONS. WELCOME WAGON SENDS NEW WHITE PLAINS HOMEOWNERS A POSTCARD PROMOTING OPEN FOR BUSINESS. WITH GOOGLE REMARKETING, VISITORS OF THE WPDDMA WEBSITE RECEIVE ADS OFFSITE, ENCOURAGING THEM TO VISIT THE OPEN FOR BUSINESS PAGE AGAIN FOR UPDATES.THE BID HELPED COORDINATE 8 RIBBON CUTTINGS FOR NEW BUSINESSES IN DOWNTOWN AND DISTRIBUTED WELCOME PACKETS TO EACH BUSINESS CONTAINING HELPFUL DOWNTOWN INFORMATION USEFUL TO BUSINESS OPERATIONS (INCLUDING A HANDY SHEET OF CITY CODES AFFECTING LOCAL BUSIENESSES).