Pci-Media Impat Inc

PCI EMPOWERS COMMUNITIES WORLDWIDE TO INSPIRE ENDURING CHANGE THROUGH CREATIVE STORYTELLING. PCI-MEDIA IS A LEADER IN ENTERTAINMENT, EDUCATION AND SOCIAL CHANGE COMMUNICATIONS. FOR OVER A QUARTER CENTURY, WE HAVE WORKED WITH LOCAL PARTNERS TO PRODUCE PROGRAMS THAT ADDRESS THE MOST PRESSING SOCIAL AND ENVIRONMENTAL ISSUES. USING OUR UNIQUE MY COMMUNITY METHODOLOGY, WE ENGAGE AND EMPOWER AUDIENCES AROUND THE WORLD TO IMPROVE THEIR OWN LIVES. WORKING WITH LOCAL PARTNERS, WE HAVE PRODUCED MORE THAN 3,000 EPISODES OF 100 TV AND RADIO PRODUCTIONS. TOGETHER, THESE PROGRAMS HAVE REACHED MORE THAN 1 BILLION PEOPLE IN 34 COUNTRIES.

MOZAMBIQUE - BLACK GOLD: THE ISSUE: EACH YEAR, AROUND 6 MILLION CHILDREN DIE FROM PREVENTABLE AND TREATABLE ILLNESSES BEFORE REACHING THEIR FIFTH BIRTHDAY. THOSE WHO DO LIVE ARE AT RISK TO HEALTH ISSUES, SUCH AS STUNTING, WHICH 43% OF CHILDREN EXPERIENCE DUE TO MALNUTRITION. PCI MEDIA IMPACT PARTNERED WITH THE WORLD FOOD PROGRAMME, RADIO MOZAMBIQUE, AND UNICEF TO CREATE OURO NEGRO (BLACK GOLD), A RADIO DRAMA AIMED AT DISCUSSING ISSUES FACING MOZAMBIQUE WHILE OPENING A SPACE FOR DIALOGUE.SYNOPSIS: TRADITION AND MODERNITY, FORCED TO TEAM UP TO DISCOVER NEW TRUTHS. BLACK GOLD IS THE STORY OF THE VILLAGE OF JAMBOLANE, A TRADITIONAL AFRICAN COMMUNITY, CONFRONTED WITH THE ARRIVAL OF A FOREIGN MINING COMPANY WHICH MUST NEGOTIATE THE RESETTLEMENT OF THE COMMUNITY AND THEIR ANCESTRAL SPIRITS IN ORDER TO EXTRACT COAL FROM THEIR LAND. TARGET AUDIENCE: WOMEN AGED 15-35 AND FRONT-LINE SERVICE PROVIDERS SUCH AS COMMUNITY HEALTH WORKERS, NURSES, TEACHERS, MAIDS AND POLICE OFFICERS. A SECOND RADIO DRAMA, OS INTXUNAVEIS (THE UNTOUCHABLES), HAS BEEN ADDED. SET IN THE COASTAL VILLAGE OF NGUVA, IT TELLS THE STORY OF A GROUP OF ADOLESCENT STUDENTS AT THE POLYTECHNIC INSTITUTE "THE FUTURE IS TODAY AND THE VILLAGERS OF NGUVA, LED BY THEIR TRADITIONAL LEADER SIRENE. INTXUNAVEIS HAS A SERIES FORMAT IN WHICH EACH EPISODE CARRIES A SINGLE STORYLINE. THE DRAMA PRESENTS FUN AND EMOTION-FILLED STORIES, CREATED WITH THE PURPOSE OF ENTERTAINING AND EDUCATING COMMUNITIES, PROMOTING BEHAVIOR CHANGE IN THE FIELDS OF MATERNAL AND CHILD HEALTH, NUTRITION, MALARIA, SEXUALITY, EDUCATION, GENDER EQUITY, ENVIRONMENT AND PREMATURE MARRIAGES.OURO NEGRO WAS CONCEIVED AS THE FLAGSHIP PROGRAM FOR UNICEF'S FACTS FOR LIFE (FFL) INITIATIVE TARGETING WOMEN AGED 15-35. THE FACT'S FOR LIFE PROGRAM UTILIZES A SOCIAL AND BEHAVIOR CHANGE COMMUNICATION, THE USE OF COMMUNICATION TOOLS TO CHANGE BEHAVIORS, STRATEGY IN THE FORM OF A HANDBOOK. OURO NEGRO PULLS FROM THE FFL AND BEHAVIOR CHANGE INITIATIVE BRINGING IT TO LIFE VIA STORYTELLING IN AN EFFORT TO CONNECT WITH THE AUDIENCE. STORYTELLING IS SHARING OUR EXPERIENCES AND LIFE LESSONS. DOING SO CREATES AN AVENUE TO DISCUSS IMPORTANT ISSUES AFFECTING COMMUNITIES, CONFLICTING DIALOGUE CAN THEN IMPLEMENT CHANGE. THE DRAMA DISCUSSES THE FOLLOWING TOPICS THAT ARE IMPACTING THE NATION: NUTRITION, WITH A FOCUS ON IYCF; HIV/AIDS PREVENTION; HYGIENE AND SANITATION; MATERNAL AND CHILD HEALTH; AND PREVENTION OF VIOLENCE AND CHILD MARRIAGE. FOLLOWING EVERY BROADCAST ARE INTERACTIVE CALL-IN SHOWS DESIGNED TO SPIKE DEBATE IN ORDER TO INITIATE CHANGE. ONLY WHEN INDIVIDUALS RECOGNIZE THAT CHANGE WILL POSITIVELY AFFECT THEIR LIVES WILL THEY FEEL THE NEED TO ACTIVELY CHANGE. THIS IS WHEN LASTING CHANGE OCCURS. OURO NEGRO'S STRENGTH IS THE ABILITY TO IDENTIFY WITH THE AUDIENCE. THE STORYTELLING ENTERTAINMENT-EDUCATION METHOD CREATES AN EMOTIONAL LINK BETWEEN AUDIENCE MEMBERS AND THE CHARACTERS. WITH THIS IN MIND, THE DEBATE AMONG AUDIENCE MEMBERS IS MORE LIKELY TO OCCUR BECAUSE THE AUDIENCE IS INVESTED IN, AND CAN RELATE TO, THE CHARACTERS. OVER 250 EPISODES OF THE OURO NEGRO RADIO DRAMA HAVE BEEN BROADCAST ON MORE THAN 70 RADIO STATIONS, REACHING UP TO 4 MILLION LISTENERS PER SHOW. THE DRAMA AIRS TWO NEW EPISODES PER WEEK AT 6:30PM, AND REBROADCASTS AT 2:30PM THE NEXT DAY. THEY FEATURE INTERACTIVE TALK SHOWS AND LOCAL LANGUAGE ADAPTATIONS. THEATER GROUPS ALSO TURN THE RADIO DRAMA SCRIPTS INTO PLAYS IN 14 LOCAL LANGUAGES. DUE TO COVID, INSTEAD OF PERFORMING THE STORIES IN RURAL COMMUNITIES, THEY'RE RECORDED AND BROADCAST OVER RADIO IN LOCAL LANGUAGES. RADIO HOSTS ARE TRAINED TO ENGAGE LISTENERS VIA A POST-SHOW CALL-IN PROGRAM.

ACCESS WITHOUT BARRIERS:ACCORDING TO A 2019 REPORT BY THE UNITED NATIONS DEPARTMENT OF SOCIAL AND ECONOMIC AFFAIRS, YOUNG PEOPLE AND ADULTS WITH DISABILITIES ARE AT EQUAL OR GREATER RISK OF UNWANTED PREGNANCIES, SEXUAL VIOLENCE, AND SEXUALLY TRANSMITTED INFECTIONS. THESE INCREASED RISKS ARE DUE TO SEVERAL BARRIERS THAT PREVENT PEOPLE WITH DISABILITIES FROM ACCESSING SEXUAL AND REPRODUCTIVE HEALTH INFORMATION AND SERVICES. BARRIERS INCLUDE LACK OF KNOWLEDGE FROM SERVICE PROVIDERS COMMUNICATING WITH DISABLED PEOPLE, A MISCONCEPTION THAT PEOPLE WITH DISABILITIES ARE ASEXUAL, AND ADDITIONAL BARRIERS THAT WILL BE ADDRESSED IN THIS NEW INITIATIVE.ACCESS WITHOUT BARRIERS IS A THREE-YEAR PROGRAM FUNDED BY FLANDERS DEVELOPMENT COOPERATION, WORKING CLOSELY WITH THE GOVERNMENT OF MOZAMBIQUE AT CENTRAL AND PROVINCIAL LEVELS, TV SURDO (TV FOR THE DEAF), AND THE INTERNATIONAL CENTRE FOR REPRODUCTIVE HEALTH (ICRH), RADIO MOZAMBIQUE AND VARIOUS COMMUNITY RADIO STATIONS. THE PROGRAM AIMS TO PRODUCE A WIDE RANGE OF INCLUSIVE COMMUNICATION MATERIALS FOR ADOLESCENTS, HEALTH PROFESSIONALS AND GENERAL AUDIENCES IN THE PROVINCES OF TETE AND MAPUTO.ALONG WITH THE COMMUNICATIONS ELEMENTS, THE PROGRAM WILL ALSO HELP UPGRADE AND RENOVATE HEALTH CENTERS IN THE TWO PROVINCES, THROUGH THE LONG EXPERIENCE OF OUR PARTNER ICRH. SINCE THE START OF THE PROGRAM IN EARLY 2020, PCI MEDIA HAS COMPLETED INITIAL RESEARCH AND TRAINING, PRODUCTION OF RADIO SHOWS AND VIDEOS, CREATION OF SOCIAL MEDIA POSTS, AND PERFORMED PLAYS OVER THE RADIO TO ENGAGE ADOLESCENTS WITH AND WITHOUT DISABILITIES ON SEXUAL AND REPRODUCTIVE HEALTH. IN ADDITION, WE HAVE DEVELOPED INTER-PERSONAL COMMUNICATION GUIDES FOR THE MEDIA, SERVICE PROVIDERS, AND OTHER STAKEHOLDERS ABOUT HOW TO BETTER COMMUNICATE WITH ADOLESCENTS, ESPECIALLY THOSE WITH DISABILITIES.MAJOR OBJECTIVES INCLUDE:- INCREASE ADOLESCENTS' DEMAND FOR SEXUAL AND REPRODUCTIVE HEALTH SERVICES- IMPROVE KNOWLEDGE, ATTITUDES, AND BEHAVIORS AROUND FAMILY PLANNING- FOSTER TRUST AND CONNECTION BETWEEN ADOLESCENTS AND SERVICE PROVIDERS- PROVIDE INTERPERSONAL COMMUNICATIONS MATERIALS AND TRAINING FOR HEALTH PROFESSIONALS- TRAIN RADIO AND TV PRODUCERS IN PRODUCTION TECHNIQUES FOR ADOLESCENTS WITH DISABILITIES.

UNITED NATIONS ENVIRONMENT PROGRAMME C4D SERVICES:UNEP'S PROGRAMME DIVISION IN THE NEW YORK HEADQUARTERS ESTABLISHED LONG TERM ARRANGEMENTS FOR SERVICES (LTAS) WITH COMPANIES WITH PROVEN CREDENTIALS IN THE AREA OF COMMUNICATION FOR DEVELOPMENT (C4D) AND STRATEGIC MEDIA AND COMMUNICATIONS. THE LTAS ENABLED UNEP GLOBAL, REGIONAL AND COUNTRY OFFICES TO SOLICIT HIGH QUALITY AND TIMELY C4D TECHNICAL SERVICES DIRECTLY AND THROUGH A MORE STREAMLINED CONTRACTING PROCESS, AROUND SPECIFIC AREAS OF COLLABORATION BASED ON PRE-DEFINED PROJECT TERMS AND ON NEGOTIATED, FIXED RATES OR COST CALCULATION METHODOLOGY. C4D IS STRATEGICALLY POSITIONED TO PLAY A CENTRAL ROLE IN UNEP'S DEVELOPMENT AND HUMANITARIAN WORK BY ADDRESSING SUCH BEHAVIORAL AND SOCIAL DYNAMICS THROUGH INTEGRATED AND CROSS SECTORAL PROGRAMMING BUILT ON EVIDENCE-BASED C4D STRATEGIES TO DELIVER AT SCALE THROUGH INTERPERSONAL, COMMUNITY, MASS-MEDIA, AND DIGITAL PLATFORMS. AS PART OF THE LTAS, UNEP REQUIRES SPECIFIC TACTICAL PRODUCTION SERVICES BASED ON PRE-APPROVED AND INTERNALLY DRIVEN CONCEPTS AND NEEDS. THIS WOULD BE PARTICULARLY PERTINENT TO CONTENT CREATION, ADAPTATION, CURATION AND EDITING SERVICES AS WELL AS POST-PRODUCTION NEEDS. THESE SERVICES REQUIRE NIMBLER AND MORE EFFICIENT TEAMS OF SPECIALISTS IN THE FIELD OF TRADITIONAL AND NEW MEDIA CONTENT PRODUCTION TO TELL POWERFUL STORIES IN VARIOUS FORMS AND LENGTHS; SPANNING FROM TRADITIONAL FILM TO VIRTUAL REALITY, SHORT-FORM TACTICAL SOCIAL MEDIA CONTENT TO LONGER-FORM SERIES AND DOCUMENTARY. IT MAY ALSO REQUIRE PRODUCTION AND ADAPTATION OF ANIMATED OR STILL GRAPHIC CONTENT. DELIVERABLES OF THIS WORK INCLUDE:A) PRODUCTION OF SOCIAL MEDIA PLATFORM SPECIFIC MULTIMEDIA CONTENT B) PRODUCTION OF MULTIMEDIA MATERIALS HIGHLIGHTING HUMANITARIAN AND EMERGENCY CONTEXTS FOR BROADCASTERS WITH ASSOCIATED PRESS STYLE SHORTLISTS AND TRANSCRIPTIONS C) PRODUCTION OF SIGNATURE MULTIMEDIA MATERIALS TO HIGHLIGHT UNEP CAMPAIGNS TARGETED TO SPECIFIC AUDIENCES ON DIGITAL PLATFORMS D) INNOVATIVE CONTENT PRODUCTION AND OUTSIDE THE BOX THINKING FOR PRODUCTION OF MULTIMEDIA MATERIALS TO SUPPORT UNEP COMMUNICATION PRIORITIES WITH DIGITAL AUDIENCES ONLINE AND IN TRADITIONAL MEDIA OUTLETS ACTIVITIES TO MEET PROGRAM OBJECTIVES INCLUDE:- CREATION AND CONCEPTUALIZATION FROM CONCEPT TO DELIVERY OF, SOCIAL/DIGITAL AND TRADITIONAL MEDIA VIDEO AND PHOTO ASSETS AS APPROPRIATE TO SPECIFIC PLATFORMS, AUDIENCES AND OUTLETS - CREATION OF GRAPHICS APPROPRIATE TO DIGITAL/SOCIAL MEDIA PLATFORMS AND AUDIENCES - CAPABILITY TO SOURCE OR CURATE EXISTING FOOTAGE AND IMAGES INTO POWERFUL STORIES - HIGH-END POST-PRODUCTION SERVICES INCLUDING EDITING, SOUND DESIGN / MUSIC AND AFTER EFFECTS - CAPABILITY TO PRODUCE BOTH ANIMATED AND STILL GRAPHIC ELEMENTS INCLUDING DESIGN, ART DIRECTION AND ILLUSTRATION/ANIMATION - PARTNERSHIPS WITH, AND/OR SUB-CONTRACTING OF ADDITIONAL PRODUCTION SERVICES AS REQUIRED FOR TRADITIONAL AND NEW MEDIA CONTENT CREATION AND ADAPTATION