Advertising Educational Foundation
- Assets
- $8.6m
- Revenue
- $3.4m
- Investments
- $8.1m
- Employees
- 0
- Location
- New York, NY
- Founding
- 08/1960
- Data as of
- 12/2021
- EIN
- 13-3228986
Organization Overview
Advertising Educational Foundation is located in New York, NY. The organization was established in 1960. According to its NTEE Classification (B11) the organization is classified as: Single Organization Support, under the broad grouping of Education and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Advertising Educational Foundation is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2021, Advertising Educational Foundation generated $3.4m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 7.6% each year. All expenses for the organization totaled $2.0m during the year ending 12/2021. You can explore the organizations financials more deeply in the financial statements section below.
Form
990PF
Mission & Program ActivityExcerpts From the 990PF Filing
TAX YEAR
2021
Describe the Organization's Program Activity:
Part 3 - Line 4a
ACADEMIC PROGRAMS -AEF HAS TWO MAIN ACADEMIC PROGRAMS: ADVERTISING & SOCIETY QUARTERLY (ASQ) AND ADTEXT. ASQ IS A PEER-REVIEWED SCHOLARLY JOURNAL PUBLISHED BY THE AEF AND DISTRIBUTED BY THE JOHNS HOPKINS UNIVERSITY PRESS (JHUP) PROJECT MUSE. AEF ALSO HOLDS AN ANNUAL ASQ COLLOQUIUM THAT GATHERS LEADING SCHOLARS. ADTEXT IS AN ONLINE TEXTBOOK, FOR USE IN WHOLE OR PART, IN COLLEGE COURSES. THE TEXTBOOK EXAMINES THE PLACE OF ADVERTISING IN AMERICAN AND GLOBAL SOCIETY. SINGLE CHAPTERS ON SPECIFIC TOPICS ARE USED AS SUPPLEMENTS IN COURSES ON GENDER, ETHICS, REGIONAL STUDIES, AMERICAN HISTORY, AND GLOBALIZATION. THE FULL SET OF CHAPTERS IS USED AS A MAIN OR SUPPLEMENTARY TEXTBOOK FOR COURSES ON ADVERTISING AND SOCIETY.
INTERNSHIP PROGRAM -THE MARKETING AND ADVERTISING EDUCATION (MADE) INTERNSHIP PROGRAM WAS LAUNCHED IN 2018. IT PLACES STUDENTS IN PAID SUMMER INTERNSHIPS AND CONNECTS STUDENTS TO THE ADVERTISING AND MARKETING INDUSTRY THROUGH AN ONLINE PLATFORM. ORGANIZATIONS CAN SELECT TOP TALENT FROM A POOL THAT SPANS RACIAL, ETHNIC, GEOGRAPHIC, AND SOCIOECONOMIC GROUPS, RESULTING IN A MORE REPRESENTATIVE INDUSTRY.
EDUCATIONAL CONFERENCES, MEETING AND EVENTS - AEF HOLDS VARIOUS MEETING AND EVENTS TO ENGAGE: 1) THE MARKETING AND ADVERTISING COMMUNITY, 2) ACADEMIC INSTITUTIONS, 3) PROFESSORS, AND 4) STUDENTS. AEF OFFERS CLASSROOM GUEST SPEAKERS WHO ARE VISITING MARKETING AND ADVERTISING PROFESSIONALS AND ANNUAL VISITING PROFESSOR FELLOWSHIPS THAT PARTNER ACADEMICS WITH AGENCIES AND MARKETING ORGANIZATIONS, COMPELLING THOUGHT LEADERSHIP SYMPOSIA.ALL EDUCATIONAL CONFERENCES, MEETINGS AND EVENTS WERE VIRTUAL AT NO COST.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Mr Gordon Mclean President & CEO | 35 | $302,831 | |
Ms Marni Gordon Svp, Partnerships | 35 | $185,444 | |
Mr Elliot Lum Svp, Talent Strategy | 35 | $157,644 | |
Ms Sharon Hudson Vp, Program Manager | 35 | $110,972 | |
Ms Marcia Soling Vp, Content Manager | 35 | $107,017 | |
Mr William M O'barr PHD Director - See Statement 19 | 1 | $80,004 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Edward Timke | 12/30/21 | $75,925 |
The Pierre New York | 12/30/21 | $66,576 |
Duke University | 12/30/21 | $63,492 |
Robert Stephens Wealth Management | 12/30/21 | $54,307 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Contributions, Gifts, Grants & Similar | $1,095,849 |
| Interest on Savings | $184 |
| Dividends & Interest | $113,942 |
| Net Rental Income | $0 |
| Net Gain on Sale of Assets | $2,105,195 |
| Capital Gain Net Income | $2,105,195 |
| Net ST Capital Gain | $1,246,547 |
| Income Modifications | $0 |
| Profit on Inventory Sales | $0 |
| Other Income | $118,500 |
| Total Revenue | $3,433,670 |
| Statement of Expenses | |
|---|---|
| Compensation of officers, directors, trustees, etc | $382,835 |
| Other employee salaries and wages | $898,112 |
| Pension plans, employee benefits | $220,238 |
| Interest | $0 |
| Taxes | $22,433 |
| Depreciation | $0 |
| Occupancy | $0 |
| Travel, conferences, and meetings | $33 |
| Printing and publications | $0 |
| Other expenses | $204,898 |
| Total operating and administrative expenses | $1,948,233 |
| Contributions, gifts, grants paid | $15,000 |
| Total expenses and disbursements | $1,963,233 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $131,990 |
| Savings and temporary cash investments | $59,157 |
| Net Accounts receivable | $148,171 |
| Net Pledges Receivable | $168,750 |
| Grants receivable | $0 |
| Receivables from Officers, Directors, or Controlling Persons | $0 |
| Net other notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $15,405 |
| Net Investments - land, buildings, equipment | $0 |
| Investments—mortgage loans | $0 |
| Investments—other | $0 |
| Net Land, buildings, and equipment | $0 |
| Other assets | $0 |
| Total assets | $8,590,657 |
| Accounts payable and accrued expenses | $195,937 |
| Grants payable | $0 |
| Deferred revenue | $78,900 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Mortgages and other notes payable | $0 |
| Other liabilities | $76,482 |
| Total liabilities | $351,319 |
Grants Awarded
Over the last fiscal year, Advertising Educational Foundation has awarded $15,000 in support to 6 organizations.
| Grant Recipient | Amount |
|---|---|
KAMAURI WINDER PURPOSE: FINANCIALLY SUPPORT HBCU STUDENTS WHO ASPIRE TO WORK IN MARKETING, ADVERTISING OR COMMUNICATION INDUSTRY | $2,500 |
WIDMARK CADET PURPOSE: FINANCIALLY SUPPORT HBCU STUDENTS WHO ASPIRE TO WORK IN MARKETING, ADVERTISING OR COMMUNICATION INDUSTRY | $2,500 |
BRECHA BYRD PURPOSE: FINANCIALLY SUPPORT HBCU STUDENTS WHO ASPIRE TO WORK IN MARKETING, ADVERTISING OR COMMUNICATION INDUSTRY | $2,500 |
ALANHA KNIGHT PURPOSE: FINANCIALLY SUPPORT HBCU STUDENTS WHO ASPIRE TO WORK IN MARKETING, ADVERTISING OR COMMUNICATION INDUSTRY | $2,500 |
KENNEDY SAMPSON PURPOSE: FINANCIALLY SUPPORT HBCU STUDENTS WHO ASPIRE TO WORK IN MARKETING, ADVERTISING OR COMMUNICATION INDUSTRY | $2,500 |
KRISTEN THOMAS PURPOSE: FINANCIALLY SUPPORT HBCU STUDENTS WHO ASPIRE TO WORK IN MARKETING, ADVERTISING OR COMMUNICATION INDUSTRY | $2,500 |
Grants Recieved
Over the last fiscal year, we have identified 1 grants that Advertising Educational Foundation has recieved totaling $9,400.
| Awarding Organization | Amount |
|---|---|
American Online Giving Foundation Inc Newark, DE PURPOSE: GENERAL SUPPORT | $9,400 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Hunter College Foundation Inc New York, NY | $144,509,988 | $37,248,838 |
The American Friends Of Winchester College New York, NY | $259,900 | $15,435,931 |
Friends Of@ascend Charter Schools Inc Brooklyn, NY | $51,013,536 | $16,135,870 |
Rowan University Foundation Inc Glassboro, NJ | $339,808,677 | $39,224,287 |
Equitable Facilities Fund Inc New York, NY | $843,754,758 | $34,535,002 |
Dudley Square Realty Corporation Boston, MA | $98,074,702 | $123 |
Stockton Affiliated Services Inc Galloway, NJ | $3,017,488 | $12,674,409 |
Auxiliary Campus Enterprises And Services State University College Alfred, NY | $11,814,689 | $16,740,654 |
College Of Staten Island Auxiliary Services Corp Inc Staten Island, NY | $62,695,629 | $9,780,570 |
American Friends Of The National Gallery London Inc New York, NY | $305,852,204 | $2,300,126 |
Auxiliary Services Corporation Of Suny Cortland Cortland, NY | $19,099,097 | $10,450,642 |
The Roosevelt Institute New York, NY | $39,947,474 | $14,561,739 |