Nashville Convention & Visitors Bureau

Organization Overview

Nashville Convention & Visitors Bureau is located in Nashville, TN. The organization was established in 2005. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2022, Nashville Convention & Visitors Bureau employed 201 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Nashville Convention & Visitors Bureau is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 06/2022, Nashville Convention & Visitors Bureau generated $32.6m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 2.6% each year. All expenses for the organization totaled $32.4m during the year ending 06/2022. While expenses have increased by 2.9% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Since 2015, Nashville Convention & Visitors Bureau has awarded 35 individual grants totaling $12,179,037. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2022

Describe the Organization's Mission:

Part 3 - Line 1

THE MISSION OF THE NASHVILLE CONVENTION & VISITORS BUREAU IS TO MAXIMIZE THE ECONOMIC CONTRIBUTION OF THE CONVENTION & TOURISM INDUSTRY TO NASHVILLE, TN, WHICH IS THE CITY'S SECOND LARGEST INDUSTRY. THIS INDUSTRY PROVIDES JOBS TO ALMOST 60,000 PEOPLE AND BRINGS OVER $7 BILLION INTO THE LOCAL ECONOMY EACH YEAR. IT'S HEALTH IS CRITICAL TO THE COMMUNITY.

Describe the Organization's Program Activity:

Part 3 - Line 4a

UTILIZING OUR ONLINE RESOURCES, AND THROUGH NATIONAL AND REGIONAL MEDIA, THE NCVB IMPLEMENTED ADVERTISING PROGRAMS DESIGNED TO PROMOTE AWARENESS OF THE COMMUNITY AS A DESIRABLE DESTINATION FOR MEETING-RELATED AND LEISURE TRAVEL. THE NCVB ALSO WORKED THROUGH PUBLIC RELATIONS OPPORTUNITIES AND TRAVEL MEDIA OUTLETS TO PROMOTE THE COMMUNITY AS A DESIRABLE PLACE TO VISIT. TO FURTHER EXPAND THE REACH OF OUR ADVERTISING EFFORTS, NUMEROUS RADIO AND PRINT MEDIA PROMOTIONS WERE CREATED TO ATTRACT INTEREST IN THE CITY, WITH THE VARIOUS WINNERS RECEIVING FREE TRIPS TO EXPERIENCE NASHVILLE FOR THEMSELVES.


TO MAKE IT EASIER FOR VISITORS TO MAKE THEIR TRAVEL ARRANGEMENTS WHEN COMING TO NASHVILLE, THE NCVB OPERATES A STATE-OF-THE-ART WEBSITE AND A FULLY STAFFED CALL CENTER TO ANSWER VISITOR INQUIRIES, MAKE SUGGESTIONS ABOUT WHAT TO DO WHILE VISITORS ARE IN THE CITY, AND MAKE HOTEL AND ATTRACTION RESERVATIONS FOR THE VISITORS OVER THE PHONE, OR THROUGH OUR WEBSITE. THE NCVB HAS ALSO CREATED A JOINT MARKETING PROGRAM CALLED TOTAL ACCESS WHERE FOR ONE DISCOUNTED PRICE, VISITORS CAN SELECT 4 ATTRACTIONS TO VISIT FROM AMONG THE 25 - 30 PARTICIPATING VENUES.


THROUGH DIRECT SALES EFFORTS, THE NCVB MARKETED THE CITY TO THE NATIONAL MEETING PLANNING AND GROUP TRAVEL INDUSTRIES, TO RAISE AWARENESS OF THE ATTRACTIVENESS OF THE NASHVILLE AREA AS A CONVENTION AND LEISURE TRAVEL DESTINATION. THROUGH THESE EFFORTS, THE NCVB SECURED CONTRACTS WITH GROUPS REPRESENTING OVER 1.2 MILLION FUTURE ROOM NIGHTS FROM THESE MEETINGS.


IN ASSOCIATION WITH MUSIC CITY INC., THE NCVB PRODUCED MUSICAL EVENTS FOR THE CITY THAT WERE FREE AND OPEN TO THE PUBLIC OVER THE JULY 4TH AND NEW YEAR'S EVE HOLIDAY PERIODS. THESE EVENTS PROVIDE ADDITIONAL LEISURE PRODUCTS THAT ATTRACT VISITORS TO THE CITY. THE NEW YEAR'S EVE EVENT WAS BROADCAST NATIONALLY ON THE CBS TELEVISION NETWORK.


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Board, Officers & Key Employees

Name (title)Compensation
Christopher Spyridon
CEO
$1,096,622
Deana Ivey
President
$408,113
Jeff Mefford
CFO
$261,750
Adrienne Siemers
Chief Sales Officer
$222,014
William Wright
Sr. Vice President Sales
$188,197
Mary Arnold
Chief Public Affairs Officer
$178,722

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Orange 142 Llc
Media Advertising
$422,000
Office Images Inc
Office Furniture Supplier
$410,361
American Airlines
Airline Transportation Vouchers
$262,500
Southwest Airlines
Airline Transportation Vouchers
$250,563
Live Nation Marketing
Venue Rental And Event Tickets
$249,829
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $3,565,521
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$3,565,521
Total Program Service Revenue$29,131,036
Investment income $3,913
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory -$117,723
Miscellaneous Revenue$0
Total Revenue $32,584,814

Grants Awarded

Over the last fiscal year, Nashville Convention & Visitors Bureau has awarded $79,721 in support to 3 organizations.

Grant RecipientAmount

MUSIC CITY INC

PURPOSE: To sponsor the acquisition of needed capital equipment for the foundation

$29,721

ANDREW JACKSON'S HERMITAGE

PURPOSE: To support the ongoing operations of this historic home of President Andrew Jackson, which is one of the major visitor attractions in Nashville.

$25,000

FISK UNIVERSITY

PURPOSE: To sponsor a performance of the Fisk Jubilee Singers, which will showcase the broad array of musical opportunities available to visitors in the city, and to support this HBCU group that gave Music City its brand name.

$25,000
View Grant Profile

Peer Organizations

Organization NameAssets
National Federation Of Independent Business Inc
Nashville, TN
$113,302,030
Consumer Technology Association
Arlington, VA
$81,449,941
North American Electric Reliability Corp
Atlanta, GA
$90,454,558
Packaging Machinery Manufacturers Institute Inc
Herndon, VA
$90,769,850
Srcco Inc
Durham, NC
$44,484,022
National Association Of Convenience Stores Inc
Alexandria, VA
$50,087,305
Southern Motor Carriers Association Inc
Peachtree City, GA
$42,828,857
Fs-Isac Inc
Reston, VA
$47,441,232
Air-Conditioning Heating And Refrigeration Institute
Arlington, VA
$38,104,556
National Association Of State Boards Of Accountancy Inc
Nashville, TN
$39,862,230
Nashville Convention & Visitors Bureau
Nashville, TN
$32,584,814
National Milk Producers Federation
Arlington, VA
$56,728,261
Serc Reliability Corporation
Charlotte, NC
$33,179,989
Responsible Business Alliance Inc
Alexandria, VA
$29,113,577
Unc Management Company Inc
Chapel Hill, NC
$30,528,524
Go Rving Inc
Herndon, VA
$16,269,954
Chamber Of Progress
Mclean, VA
$29,920,121
American Association Of Airport Executives
Alexandria, VA
$21,466,308
National Electrical Manufacturers Association
Rosslyn, VA
$23,431,144
National Automated Clearing House Association
Herndon, VA
$24,954,115
Associated General Contractors Of America
Arlington, VA
$24,680,091
Armed Forces Communications And Electronics Association
Fairfax, VA
$20,611,091
Gwinnett Convention And Visitors Bureau Inc
Duluth, GA
$27,687,150
Amt-The Association For Manufacturing Technology
Mclean, VA
$6,801,163
Aerospace Industries Association Of America Inc
Arlington, VA
$21,201,676

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