Nashville Convention & Visitors Bureau is located in Nashville, TN. The organization was established in 2005. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2022, Nashville Convention & Visitors Bureau employed 201 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Nashville Convention & Visitors Bureau is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2022, Nashville Convention & Visitors Bureau generated $32.6m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 2.6% each year. All expenses for the organization totaled $32.4m during the year ending 06/2022. While expenses have increased by 2.9% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Since 2015, Nashville Convention & Visitors Bureau has awarded 35 individual grants totaling $12,179,037. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
THE MISSION OF THE NASHVILLE CONVENTION & VISITORS BUREAU IS TO MAXIMIZE THE ECONOMIC CONTRIBUTION OF THE CONVENTION & TOURISM INDUSTRY TO NASHVILLE, TN, WHICH IS THE CITY'S SECOND LARGEST INDUSTRY. THIS INDUSTRY PROVIDES JOBS TO ALMOST 60,000 PEOPLE AND BRINGS OVER $7 BILLION INTO THE LOCAL ECONOMY EACH YEAR. IT'S HEALTH IS CRITICAL TO THE COMMUNITY.
Describe the Organization's Program Activity:
Part 3 - Line 4a
UTILIZING OUR ONLINE RESOURCES, AND THROUGH NATIONAL AND REGIONAL MEDIA, THE NCVB IMPLEMENTED ADVERTISING PROGRAMS DESIGNED TO PROMOTE AWARENESS OF THE COMMUNITY AS A DESIRABLE DESTINATION FOR MEETING-RELATED AND LEISURE TRAVEL. THE NCVB ALSO WORKED THROUGH PUBLIC RELATIONS OPPORTUNITIES AND TRAVEL MEDIA OUTLETS TO PROMOTE THE COMMUNITY AS A DESIRABLE PLACE TO VISIT. TO FURTHER EXPAND THE REACH OF OUR ADVERTISING EFFORTS, NUMEROUS RADIO AND PRINT MEDIA PROMOTIONS WERE CREATED TO ATTRACT INTEREST IN THE CITY, WITH THE VARIOUS WINNERS RECEIVING FREE TRIPS TO EXPERIENCE NASHVILLE FOR THEMSELVES.
TO MAKE IT EASIER FOR VISITORS TO MAKE THEIR TRAVEL ARRANGEMENTS WHEN COMING TO NASHVILLE, THE NCVB OPERATES A STATE-OF-THE-ART WEBSITE AND A FULLY STAFFED CALL CENTER TO ANSWER VISITOR INQUIRIES, MAKE SUGGESTIONS ABOUT WHAT TO DO WHILE VISITORS ARE IN THE CITY, AND MAKE HOTEL AND ATTRACTION RESERVATIONS FOR THE VISITORS OVER THE PHONE, OR THROUGH OUR WEBSITE. THE NCVB HAS ALSO CREATED A JOINT MARKETING PROGRAM CALLED TOTAL ACCESS WHERE FOR ONE DISCOUNTED PRICE, VISITORS CAN SELECT 4 ATTRACTIONS TO VISIT FROM AMONG THE 25 - 30 PARTICIPATING VENUES.
THROUGH DIRECT SALES EFFORTS, THE NCVB MARKETED THE CITY TO THE NATIONAL MEETING PLANNING AND GROUP TRAVEL INDUSTRIES, TO RAISE AWARENESS OF THE ATTRACTIVENESS OF THE NASHVILLE AREA AS A CONVENTION AND LEISURE TRAVEL DESTINATION. THROUGH THESE EFFORTS, THE NCVB SECURED CONTRACTS WITH GROUPS REPRESENTING OVER 1.2 MILLION FUTURE ROOM NIGHTS FROM THESE MEETINGS.
IN ASSOCIATION WITH MUSIC CITY INC., THE NCVB PRODUCED MUSICAL EVENTS FOR THE CITY THAT WERE FREE AND OPEN TO THE PUBLIC OVER THE JULY 4TH AND NEW YEAR'S EVE HOLIDAY PERIODS. THESE EVENTS PROVIDE ADDITIONAL LEISURE PRODUCTS THAT ATTRACT VISITORS TO THE CITY. THE NEW YEAR'S EVE EVENT WAS BROADCAST NATIONALLY ON THE CBS TELEVISION NETWORK.
Name (title) | Role | Hours | Compensation |
---|---|---|---|
Christopher Spyridon CEO | OfficerTrustee | 50 | $1,096,622 |
Deana Ivey President | Officer | 50 | $408,113 |
Jeff Mefford CFO | Officer | 45 | $261,750 |
Adrienne Siemers Chief Sales Officer | Officer | 45 | $222,014 |
William Wright Sr. Vice President Sales | 45 | $188,197 | |
Mary Arnold Chief Public Affairs Officer | Officer | 45 | $178,722 |
Vendor Name (Service) | Service Year | Compensation |
---|---|---|
Orange 142 Llc Media Advertising | 6/29/22 | $422,000 |
Office Images Inc Office Furniture Supplier | 6/29/22 | $410,361 |
American Airlines Airline Transportation Vouchers | 6/29/22 | $262,500 |
Southwest Airlines Airline Transportation Vouchers | 6/29/22 | $250,563 |
Live Nation Marketing Venue Rental And Event Tickets | 6/29/22 | $249,829 |
Statement of Revenue | |
---|---|
Federated campaigns | $0 |
Membership dues | $0 |
Fundraising events | $0 |
Related organizations | $0 |
Government grants | $3,565,521 |
All other contributions, gifts, grants, and similar amounts not included above | $0 |
Noncash contributions included in lines 1a–1f | $0 |
Total Revenue from Contributions, Gifts, Grants & Similar | $3,565,521 |
Total Program Service Revenue | $29,131,036 |
Investment income | $3,913 |
Tax Exempt Bond Proceeds | $0 |
Royalties | $0 |
Net Rental Income | $0 |
Net Gain/Loss on Asset Sales | $0 |
Net Income from Fundraising Events | $0 |
Net Income from Gaming Activities | $0 |
Net Income from Sales of Inventory | -$117,723 |
Miscellaneous Revenue | $0 |
Total Revenue | $32,584,814 |
Statement of Expenses | |
---|---|
Grants and other assistance to domestic organizations and domestic governments. | $2,108,221 |
Grants and other assistance to domestic individuals. | $0 |
Grants and other assistance to Foreign Orgs/Individuals | $0 |
Benefits paid to or for members | $0 |
Compensation of current officers, directors, key employees. | $2,289,565 |
Compensation of current officers, directors, key employees. | $0 |
Compensation to disqualified persons | $0 |
Other salaries and wages | $6,806,272 |
Pension plan accruals and contributions | $265,447 |
Other employee benefits | $618,651 |
Payroll taxes | $564,211 |
Fees for services: Management | $27,712 |
Fees for services: Legal | $117,720 |
Fees for services: Accounting | $29,000 |
Fees for services: Lobbying | $257,414 |
Fees for services: Fundraising | $0 |
Fees for services: Investment Management | $3,500 |
Fees for services: Other | $420,680 |
Advertising and promotion | $3,170,643 |
Office expenses | $676,273 |
Information technology | $171,227 |
Royalties | $0 |
Occupancy | $831,484 |
Travel | $371,455 |
Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
Conferences, conventions, and meetings | $11,352,084 |
Interest | $6,577 |
Payments to affiliates | $0 |
Depreciation, depletion, and amortization | $294,662 |
Insurance | $100,910 |
All other expenses | $0 |
Total functional expenses | $32,414,958 |
Balance Sheet | |
---|---|
Cash—non-interest-bearing | $3,500 |
Savings and temporary cash investments | $6,193,356 |
Pledges and grants receivable | $0 |
Accounts receivable, net | $4,315,546 |
Loans from Officers, Directors, or Controlling Persons | $0 |
Loans from Disqualified Persons | $0 |
Notes and loans receivable | $0 |
Inventories for sale or use | $235,000 |
Prepaid expenses and deferred charges | $1,087,826 |
Net Land, buildings, and equipment | $2,585,639 |
Investments—publicly traded securities | $1,676,310 |
Investments—other securities | $0 |
Investments—program-related | $0 |
Intangible assets | $0 |
Other assets | $0 |
Total assets | $16,097,177 |
Accounts payable and accrued expenses | $7,994,027 |
Grants payable | $0 |
Deferred revenue | $846,920 |
Tax-exempt bond liabilities | $0 |
Escrow or custodial account liability | $0 |
Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
Secured mortgages and notes payable | $0 |
Unsecured mortgages and notes payable | $0 |
Other liabilities | $1,151,138 |
Total liabilities | $9,992,085 |
Net assets without donor restrictions | $6,105,092 |
Net assets with donor restrictions | $0 |
Capital stock or trust principal, or current funds | $0 |
Paid-in or capital surplus, or land, building, or equipment fund | $0 |
Retained earnings, endowment, accumulated income, or other funds | $0 |
Total liabilities and net assets/fund balances | $16,097,177 |
Over the last fiscal year, Nashville Convention & Visitors Bureau has awarded $79,721 in support to 3 organizations.
Grant Recipient | Amount |
---|---|
MUSIC CITY INC PURPOSE: To sponsor the acquisition of needed capital equipment for the foundation | $29,721 |
ANDREW JACKSON'S HERMITAGE PURPOSE: To support the ongoing operations of this historic home of President Andrew Jackson, which is one of the major visitor attractions in Nashville. | $25,000 |
FISK UNIVERSITY PURPOSE: To sponsor a performance of the Fisk Jubilee Singers, which will showcase the broad array of musical opportunities available to visitors in the city, and to support this HBCU group that gave Music City its brand name. | $25,000 |