The One Campaign

SEE PART III, LINE 1.

NORTH AMERICA: THE U.S. AND CANADA TEAMS CONTINUED TO DRAW PUBLIC ATTENTION TO THE IMPORTANCE OF THE GLOBAL ASPECTS OF THE PANDEMIC TO COMBAT A PIVOT TO DOMESTIC ISSUES. DESPITE TWO YEARS OF WORLD LEADERS SAYING, "NONE OF US ARE SAFE UNTIL ALL OF US ARE SAFE," THE POLITICAL ENVIRONMENT HAS MADE IT INCREASINGLY DIFFICULT TO OBTAIN ADDITIONAL FUNDING TO FIGHT THE PANDEMIC AND SECURE ROBUST GLOBAL FUND PLEDGES. THE U.S. HOSTED THE GLOBAL FUND'S REPLENISHMENT CONFERENCE IN SEPTEMBER, WHICH SAW OVER $15BN COMMITTED TO FIGHTING AIDS, TB AND MALARIA - INCREDIBLE IN SUCH CHALLENGING TIMES.

AFRICA: THROUGHOUT 2022 OUR FOCUS REMAINED ON THE COVID 19 PANDEMIC AND ITS REPERCUSSIONS, BUT AS GOVERNMENTS ACROSS THE WORLD LOOSENED COVID-19 RESTRICTIONS, FEWER PEOPLE WERE ENGAGING WITH COVID-19-RELATED CONTENT. THE AFRICA TEAM'S CREATIVE VACCINE ADVOCACY #MYTHORVAX CHALLENGE, LAUNCHED IN APRIL, AND REACHED 104 MILLION PEOPLE GLOBALLY. ON THE ECONOMIC RECOVERY FRONT, THE GLOBAL POLICY TEAM ENGAGED WITH THE AFRICAN FINANCE MINISTERS' MEETING IN DAKAR TO SHARE RECOMMENDATIONS ON SPECIAL DRAWING RIGHTS AND REFORMING THE INTERNATIONAL FINANCIAL ARCHITECTURE, DEBT RELIEF, AND CLIMATE CHANGE. IN MAY AND JUNE, WE INDUCTED 115 NEW CHAMPIONS - OUR ACTIVISTS ON THE GROUND. THE INDUCTIONS FEATURED THE PARTICIPATION OF KEY PARLIAMENTARIANS AND DEEP ENGAGEMENT ON KEY ISSUES IN NIGERIA, KENYA, AND SENEGAL. CHAMPIONS ENGAGED WITH TALENT, EXPERTS, AND LEADERS FROM CIVIL SOCIETY ORGANIZATIONS, MEDIA, AND THE GOVERNMENT TO PREPARE THEM FOR THE INCREDIBLE TASK OF HOLDING POLICY MAKERS ACCOUNTABLE.

EUROPE: OUR ACTIVITIES IN EUROPE WERE DOMINATED BY THE GENERACTION ROADSHOW, LED BY OUR YOUNG ACTIVISTS FROM ALL OF OUR EUROPEAN MARKETS, ENGAGING THE PUBLIC IN KEY REGIONS AND TARGETING DECISION MAKERS TO BUILD PRESSURE AHEAD OF THE G7 LEADERS' SUMMIT. IN ALL OF OUR EUROPEAN MARKETS, OUR YOUTH AMBASSADORS TOOK TO THE STREETS TO ADVOCATE TO END THE CONVERGING CRISES OF COVID-19, CONFLICT, CLIMATE, AND HUNGER. TEAM FRANCE LAUNCHED A PODCAST, WHILE TEAM UK SECURED NEW FUNDING TO INCREASE CAMPAIGNING ON UK AID AND STRENGTHEN OUR SUPPORTER BASE. WE NAVIGATED AN INCREASINGLY CHALLENGING POLITICAL ENVIRONMENT AND THE MOUNTING GLOBAL CRISES THAT ARE FORCING US TO BE FLEXIBLE AND REACT QUICKLY TO NEW DEVELOPMENTS WITHOUT LOSING SIGHT OF OUR PRIMARY MISSION.

(RED): (RED) IN 2022 GENERATED A TOTAL OF $20M FOR THE GLOBAL FUND TO FIGHT AIDS, TUBERCULOSIS AND MALARIA ("THE GLOBAL FUND"), THROUGH PARTNERSHIPS WITH COMPANIES INCLUDING APPLE, BANK OF AMERICA AND STELLANTIS, AMONG OTHERS. THE (LIVE SUMMER) CAMPAIGN ACTIVATED FANS AND PARTNER BRANDS IN THE DIGITAL SPACE THROUGH A RANGE OF ACTIVITIES, INCLUDING A 'SOUND OF THE SUMMER' SOCIAL ACTIVATION IN SUPPORT OF THE FIAT (500) RED, AND THROUGH THE FIRST SERIES OF '(RED) TALKS', A SERIES OF FRANK, LIVESTREAMED CONVERSATIONS WITH LEADERS FROM IN AND AROUND THE AIDS FIGHT. THE CAMPAIGN CLOSED WITH (RED)'S SECOND GAMING TOURNAMENT, THE 'CREATOR CUP', IN WHICH A NUMBER OF LEADING MINECRAFT CREATORS PLAYED AND FUNDRAISED AS PART OF A SPECIAL 3-HOUR EVENT. IN SEPTEMBER, (RED) PARTNER, BALMAIN, HOSTED ITS THIRD MUSIC AND FASHION FESTIVAL IN PARIS AT THE ICONIC STADE JEAN-BOUIN DURING FASHION WEEK, WITH 100% OF TICKET SALES, AS WELL AS A PORTION OF FOOD, DRINK, AND MERCHANDISE SALES, SUPPORTED (RED) AND THE GLOBAL FUND. IN NOVEMBER 2022, (RED) LAUNCHED A NEW PARTNERSHIP WITH SANTANDER, WITH ITS FIRST SOCIAL INVESTMENT FUND OFFERING. THE MULTI-THEME FUND WILL INVEST IN GLOBAL EQUITIES OF INNOVATIVE COMPANIES TACKLING MAJOR SOCIAL CHALLENGES IN HEALTH AND WELL-BEING, NUTRITION, EDUCATION, AND FINANCIAL INCLUSION. IT WILL BE OFFERED TO INVESTORS IN CHILE, GERMANY, PORTUGAL, SPAIN, THE UK AND THE MARKETS WHERE SANTANDER PRIVATE BANKING INTERNATIONAL (SPBI) OPERATES. IN THE RUN UP TO WORLD AIDS DAY, (RED) LAUNCHED A REFRESHED BRAND AND NEW MESSAGING TO DRIVE URGENCY AND ACTION. ON AMAZON, (RED) PRODUCTS WERE AVAILABLE TO HOLIDAY SHOPPERS, WHILE A LIMITED-EDITION WINTER SCARF BY RENOWNED ARTIST, ED RUSCHA, WAS MADE AVAILABLE FOLLOWING THE SPRING VERSION WHICH RAISED MORE THAN $1 MILLION FOR THE GLOBAL FUND. TO AMPLIFY THE CAMPAIGN, THREE AUGMENTED REALITY LENSES ON SNAPCHAT ENABLED FANS TO INTERACT AND ENGAGE WITH (RED), ITS PARTNERS AND PRODUCTS, WHILE CELEBRITIES INCLUDING KRISTEN BELL, AS WELL AS (RED)UCATORS JAVIER MUOZ AND DAYO OKENIYI, LIT UP THEIR OWN CHANNELS TO PROMOTE (RED)'S MISSION, IMPACT AND HOLIDAY PRODUCTS. PRO-BONO SUPPORTER, CLEAR CHANNEL, DONATED BILLBOARD SPACE TO (RED), DELIVERING CAMPAIGN CONTENT TO MARQUEE SITES INCLUDING NEW YORK'S TIMES SQUARE, AMONG OTHERS. OTHER NEW PRIVATE SECTOR PARTNERSHIPS LAUNCHING IN 2022 INCLUDED EMBER, THE RIDGE, SANTANDER AND LEVOIT, AMONG OTHERS.