Urban Alternative is located in Desoto, TX. The organization was established in 1982. According to its NTEE Classification (X80) the organization is classified as: Religious Media & Communications, under the broad grouping of Religion-Related and related organizations. As of 12/2022, Urban Alternative employed 44 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Urban Alternative is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2022, Urban Alternative generated $25.5m in total revenue. This organization has experienced exceptional growth, as over the past 8 years, it has increased revenue by an average of 12.5% each year . All expenses for the organization totaled $16.2m during the year ending 12/2022. While expenses have increased by 8.8% per year over the past 8 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
CHRISTIAN MINISTRY THAT SEEKS TO EQUIP, EMPOWER, AND UNITE CHRISTIANS TO IMPACT OUR SOCIETY.
Describe the Organization's Program Activity:
Part 3 - Line 4a
NATIONAL MEDIA OUTREACH - THE EXPOSITIONAL PRESENTATION OF GOD'S WORD IS THE FIRST AND HIGHEST PRIORITY OF OUR MINISTRY. WE ARE DEDICATED TO RESTORING HOPE AND TRANSFORMING LIVES IN INDIVIDUALS, FAMILIES, CHURCHES AND COMMUNITIES THROUGH THE PROCLAMATION AND APPLICATION OF THE WORD OF GOD. RADIO - THE URBAN ALTERNATIVE IS ABLE TO REACH OVER 2 MILLION PEOPLE EACH WEEK IN THE UNITED STATES AS WE AIR ON OVER 1,500+ RADIO OUTLETS, AS WELL AS IMPACT LIVES IN 130+ COUNTRIES. TELEVISION - THE URBAN ALTERNATIVE'S NATIONAL NETWORK OF TV STATIONS PROVIDES THE POTENTIAL TO REACH MORE THAN 2 MILLION HOUSEHOLDS EACH WEEK. IN ADDITION, THIS NETWORK ALLOWS US TO REACH AROUND THE GLOBE. INTERNET - EACH MONTH, THE URBAN ALTERNATIVE'S WEBSITE RECEIVES 150,000+ UNIQUE VISITORS, MANY OF WHOM DOWNLOAD SPIRITUAL AND BIBLICAL RESOURCES. OVER THE PAST FIVE YEARS, THERE HAVE BEEN MORE THAN 53,000,000 SERMON DOWNLOADS AND 12,000,000 DIGITAL VIEWS OF SERMONS ONLINE. ADDITIONALLY, THERE HAVE BEEN MORE THAN 16,000,000 LAUNCHES OF THE TONY EVANS APP. SPEAKING ENGAGEMENTS & CONFERENCES - THE URBAN ALTERNATIVE PARTNERS WITH OUR RADIO NETWORKS AND STATIONS AROUND THE COUNTRY TO SET UP STRATEGIC EVENTS TO FURTHER THE TEACHING OF GOD'S WORD THROUGH RADIO RALLIES, LISTENER EVENTS, AND PASTOR APPRECIATION EVENTS. THROUGH THIS PROCLAMATION OF GOD'S WORD, WE ARE SEEING THE EQUIPPING AND TRANSFORMATIONAL WORK OF THE HOLY SPIRIT IN COUNTLESS LIVES. AS THOSE LIVES ARE TRANSFORMED, FAMILIES, CHURCHES, COMMUNITIES AND ULTIMATELY OUR NATION WILL BE TRANSFORMED.
LOCAL COMMUNITIES REACH: THE URBAN ALTERNATIVE IMPACTS LOCAL COMMUNITIES THROUGH THE STRATEGIC TRAINING AND EQUIPPING OF PASTORS, PASTORS' WIVES AND LAY LEADERS IN CHURCHES AND NON-PROFIT ORGANIZATIONS. WE DO THIS THROUGH KINGDOM AGENDA PASTORS, PASTORS' WIVES MINISTRY, THE NATIONAL CHURCH ADOPT-A-SCHOOL INITIATIVE, AND THE TONY EVANS TRAINING CENTER. THE KINGDOM AGENDA PASTORS (KAP) PROVIDES A VIABLE NETWORK FOR LIKE-MINDED PASTORS WHO EMBRACE THE KINGDOM AGENDA PHILOSOPHY. PASTORS HAVE THE OPPORTUNITY TO GO DEEPER WITH DR. TONY EVANS AS THEY ARE GIVEN GREATER BIBLICAL KNOWLEDGE, PRACTICAL APPLICATIONS, AND RESOURCES TO IMPACT INDIVIDUALS, FAMILIES, CHURCHES, AND COMMUNITIES. PASTORS' WIVES MINISTRY (PWM) PROVIDES COUNSEL, ENCOURAGEMENT, AND SPIRITUAL RESOURCES FOR PASTORS' WIVES AS THEY SERVE WITH THEIR HUSBANDS IN THE MINISTRY. A PRIMARY FOCUS OF THE MINISTRY IS THE KAP SUMMIT THAT OFFERS SENIOR PASTORS' WIVES A SAFE PLACE TO REFLECT, RENEW, AND RELAX ALONG WITH TRAINING IN PERSONAL DEVELOPMENT, SPIRITUAL GROWTH, AND CARE FOR THEIR EMOTIONAL AND PHYSICAL WELL-BEING. NATIONAL CHURCH ADOPT-A-SCHOOL INITIATIVE (NCAASI) PREPARES CHURCHES ACROSS THE COUNTRY TO IMPACT COMMUNITIES BY USING PUBLIC SCHOOLS AS THE PRIMARY VEHICLE FOR AFFECTING POSITIVE SOCIAL CHANGE IN URBAN YOUTH AND FAMILIES. LEADERS OF CHURCHES, SCHOOL DISTRICTS, FAITH-BASED ORGANIZATIONS, AND OTHER NONPROFIT ORGANIZATIONS ARE EQUIPPED WITH THE KNOWLEDGE AND TOOLS TO FORGE PARTNERSHIPS AND BUILD STRONG SOCIAL SERVICE DELIVERY SYSTEMS. NCAASI TRAINING CONFERENCES HAVE BEEN CONDUCTED FOR THOUSANDS OF PASTORS AND CHURCH LEADERS. IN ADDITION, WE HAVE CREATED ONLINE TRAINING THAT PROVIDES GREATER ACCESS TO FACILITATE THE GROWTH AND EXPANSION OF THIS MINISTRY. THE TONY EVANS TRAINING CENTER (TETC), LAUNCHED IN AUGUST 2017, PROVIDES EDUCATIONAL PROGRAMMING. IT IS BASED ON THE MINISTRY PHILOSOPHY OF DR. TONY EVANS AS EXPRESSED THROUGH THE KINGDOM AGENDA'S FIVE CORE SUBJECTS: THEOLOGY, INDIVIDUAL, FAMILY, CHURCH, AND SOCIETY. COMPLETING THESE COURSES WILL BOTH EQUIP AND PREPARE STUDENTS TO SERVE THROUGH THE CHURCH OR NON-PROFIT SETTING IN A SPIRIT OF EXCELLENCE AND ACCURACY. THE DIRECTOR OF COURSE DEVELOPMENT IS LEADING THE DEVELOPMENT OF 10 TO 12 NEW COURSES PER YEAR. THE NUMBER OF NEW STUDENTS HAS GROWN TO OVER 600. THROUGH THESE MINISTRIES, MORE THAN 10,000 CHURCH LEADERS AND MORE THAN 18,000 COMMUNITY IMPACT LEADERS HAVE BEEN TRAINED IN THE LAST FIVE YEARS.
Name (title) | Role | Hours | Compensation |
---|---|---|---|
Name Not Listed President | OfficerTrustee | 30 | $331,801 |
Name Not Listed Vice Chairman (part Year) | OfficerTrustee | 2 | $0 |
Name Not Listed Vice President | OfficerTrustee | 40 | $83,710 |
Name Not Listed Secretary | OfficerTrustee | 2 | $0 |
Name Not Listed Director | Trustee | 2 | $0 |
Name Not Listed Director | Trustee | 2 | $0 |
Vendor Name (Service) | Service Year | Compensation |
---|---|---|
Integritas Construction & Restoration Construction | 12/30/22 | $467,900 |
Michael D Gerick Tv & Radio Production | 12/30/22 | $206,307 |
Global Media Helps Tv & Radio Production | 12/30/22 | $198,014 |
Stout Agency Llc Tv & Radio Production | 12/30/22 | $193,614 |
Marketing Support Network Call Center | 12/30/22 | $181,325 |
Statement of Revenue | |
---|---|
Federated campaigns | $0 |
Membership dues | $0 |
Fundraising events | $1,229,755 |
Related organizations | $0 |
Government grants | $0 |
All other contributions, gifts, grants, and similar amounts not included above | $22,934,891 |
Noncash contributions included in lines 1a–1f | $55,463 |
Total Revenue from Contributions, Gifts, Grants & Similar | $24,164,646 |
Total Program Service Revenue | $602,481 |
Investment income | $1,783 |
Tax Exempt Bond Proceeds | $0 |
Royalties | $12,251 |
Net Rental Income | $0 |
Net Gain/Loss on Asset Sales | -$135,118 |
Net Income from Fundraising Events | -$313,593 |
Net Income from Gaming Activities | $0 |
Net Income from Sales of Inventory | $851,798 |
Miscellaneous Revenue | $0 |
Total Revenue | $25,506,733 |
Statement of Expenses | |
---|---|
Grants and other assistance to domestic organizations and domestic governments. | $63,000 |
Grants and other assistance to domestic individuals. | $0 |
Grants and other assistance to Foreign Orgs/Individuals | $0 |
Benefits paid to or for members | $0 |
Compensation of current officers, directors, key employees. | $629,008 |
Compensation of current officers, directors, key employees. | $112,982 |
Compensation to disqualified persons | $184,656 |
Other salaries and wages | $1,872,697 |
Pension plan accruals and contributions | $26,523 |
Other employee benefits | $338,062 |
Payroll taxes | $168,427 |
Fees for services: Management | $0 |
Fees for services: Legal | $17,786 |
Fees for services: Accounting | $87,001 |
Fees for services: Lobbying | $0 |
Fees for services: Fundraising | $193,250 |
Fees for services: Investment Management | $0 |
Fees for services: Other | $1,810,109 |
Advertising and promotion | $2,070,777 |
Office expenses | $645,610 |
Information technology | $560,859 |
Royalties | $0 |
Occupancy | $89,144 |
Travel | $124,508 |
Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
Conferences, conventions, and meetings | $477,547 |
Interest | $0 |
Payments to affiliates | $0 |
Depreciation, depletion, and amortization | $218,153 |
Insurance | $74,653 |
All other expenses | $0 |
Total functional expenses | $16,222,601 |
Balance Sheet | |
---|---|
Cash—non-interest-bearing | $11,320,762 |
Savings and temporary cash investments | $4,161,944 |
Pledges and grants receivable | $0 |
Accounts receivable, net | $92,366 |
Loans from Officers, Directors, or Controlling Persons | $0 |
Loans from Disqualified Persons | $0 |
Notes and loans receivable | $0 |
Inventories for sale or use | $645,237 |
Prepaid expenses and deferred charges | $387,326 |
Net Land, buildings, and equipment | $4,352,537 |
Investments—publicly traded securities | $13,488,690 |
Investments—other securities | $0 |
Investments—program-related | $0 |
Intangible assets | $0 |
Other assets | $754,711 |
Total assets | $35,203,573 |
Accounts payable and accrued expenses | $1,775,463 |
Grants payable | $0 |
Deferred revenue | $1,131,211 |
Tax-exempt bond liabilities | $0 |
Escrow or custodial account liability | $0 |
Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
Secured mortgages and notes payable | $0 |
Unsecured mortgages and notes payable | $0 |
Other liabilities | $43,873 |
Total liabilities | $2,950,547 |
Net assets without donor restrictions | $32,090,839 |
Net assets with donor restrictions | $162,187 |
Capital stock or trust principal, or current funds | $0 |
Paid-in or capital surplus, or land, building, or equipment fund | $0 |
Retained earnings, endowment, accumulated income, or other funds | $0 |
Total liabilities and net assets/fund balances | $35,203,573 |
Over the last fiscal year, Urban Alternative has awarded $60,000 in support to 2 organizations.
Grant Recipient | Amount |
---|---|
GRAND OLD GOSPEL FELLOWSHIP PURPOSE: Mission Giving Donation | $10,000 |
OAK CLIFF BIBLE FELLOWSHIPS PURPOSE: Mission Giving Donation | $50,000 |