Ctam Cable Marketing Association Inc

Organization Overview

Ctam Cable Marketing Association Inc, operating under the name Ctam, is located in Oxon Hill, MD. The organization was established in 1993. According to its NTEE Classification (W03) the organization is classified as: Professional Societies & Associations, under the broad grouping of Public & Societal Benefit and related organizations. As of 12/2023, Ctam employed 20 individuals. This organization is a parent organization of an affiliated group for tax-exemption purposes. Ctam is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 12/2023, Ctam generated $4.2m in total revenue. The organization has seen a slow decline revenue. Over the past 9 years, revenues have fallen by an average of (1.1%) each year. All expenses for the organization totaled $4.2m during the year ending 12/2023. As we would expect to see with falling revenues, expenses have declined by (0.9%) per year over the past 9 years. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2023

Describe the Organization's Mission:

Part 3 - Line 1

WE DIRECT COLLABORATIVE MARKETING AND COMMUNICATIONS INITIATIVES SO OUR MEMBERS CAN ACHIEVE GREATER SUCCESS BY WORKING TOGETHER, AND ULTIMATELY BETTER SERVE THE MILLIONS OF PEOPLE THEY ENGAGE EVERY DAY.

Describe the Organization's Program Activity:

Part 3 - Line 4a

PIRACY AND PASSWORD SHARING: THE GOAL OF THIS LARGE-SCALE PROJECT IS TO DEVELOP AND IMPLEMENT A COMPREHENSIVE COMMUNICATIONS FRAMEWORK TO EDUCATE KEY AUDIENCES ON THE IMPACT OF CONTENT PIRACY AND PASSWORD SHARING IN ORDER TO MITIGATE FINANCIAL IMPACT TO THE MEDIA AND ENTERTAINMENT INDUSTRY.


EXECUTIVE EDUCATION: THE EDUCATIONAL COMPONENT OF CTAM'S MISSION IS FURTHERED THROUGH MEMBER CTAM WIRED WEBCASTS, INDUSTRY-RELATED IN-PERSON AND VIRTUAL TRAINING (CTAM ADVANCE) AND MEETINGS, AND TWO HALF-DAY EVENTS CALLED CTAM THINK FEATURING NON-INDUSTRY SPEAKERS SHARING NEW AND INNOVATIVE BUSINESS IDEAS AND INSIGHTS.


TV CRITICS TOURS: AS A MAJOR BENEFIT TO THE CABLE NETWORK MEMBERS, CTAM ORGANIZES THE CABLE PORTION OF THE WINTER AND SUMMER TELEVISION CRITICS TOURS. TWICE A YEAR, CABLE NETWORKS ARE INVITED TO SHOWCASE NEW PROGRAMMING FOR TELEVISION WRITERS AND CRITICS AND TO PROMOTE THE QUALITY AND VARIETY OF CABLE PROGRAMMING.


BUSINESS COUNCILS: THE BUSINESS COUNCILS AND WORKING GROUPS SERVE TO FACILITATE COLLABORATION AND INFORMATION SHARING AMONG MEMBERS. MAJOR PROJECT AND TOPIC AREAS INCLUDE: BUSINESS SERVICES, SDRN (SEARCH/DISCOVERY/RECOMMENDATION/NAVIGATION), INSIGHTS & ANALYTICS, MARKETING & SALES, AND STRATEGIC COMMUNICATIONS.


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Board, Officers & Key Employees

Name (title)Compensation
Deena Demasi
Chair
$0
Jason Wicht
Vice-Chair
$0
Kelly Kane
Treasurer
$0
Sharon Peters
Secretary
$0
Anju Ahuja
Director
$0
Elizabeth Asencio
Director
$0

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Tk Interactive Llc
Digital Media Content
$313,136
Ie Network Llc
Dig Media Content & Audience Research
$126,950
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $0
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$0
Total Program Service Revenue$3,956,762
Investment income $130,126
Tax Exempt Bond Proceeds $0
Royalties $13,203
Net Rental Income $5,000
Net Gain/Loss on Asset Sales -$706
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $4,214,570

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