St Thomas St John Hotel Association

Organization Overview

St Thomas St John Hotel Association is located in St Thomas, VI. The organization was established in 2011. According to its NTEE Classification (Z99) the organization is classified as: Unknown, under the broad grouping of Unknown and related organizations. As of 12/2021, St Thomas St John Hotel Association employed 2 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. St Thomas St John Hotel Association is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 12/2021, St Thomas St John Hotel Association generated $215.8k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 7 years, the organization has seen revenues fall by an average of (15.4%) each year. All expenses for the organization totaled $246.7k during the year ending 12/2021. As we would expect to see with falling revenues, expenses have declined by (13.9%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

THE ASSOCIATION STRIVES TO BE AN INCLUSIVE AND UNIFIED VOICE OF THE HOSPITALITY INDUSTRY. OUR PURPOSE IS TO DEVELOP AND PROMOTE VIBRANT AND SUSTAINABLE TOURISM, PROVIDING EXCEPTIONAL EXPERIENCES FOR THE BENEFIT OF OUR GUESTS, MEMBERS AND OUR COMMUNITY.

Describe the Organization's Program Activity:

Part 3 - Line 4a

COOPERATIVE MARKETING INITIATIVE - THE CMI (COOPERTIVE MARKETING INITIATIVE) WAS STARTED IN 2003 BY 10 HOTELS AND 5 ALLIED MEMBERS. TODAY PARTICIPANTS INCLUDE 20 SMALL HOTELS, ACTIVITIES AND ATTRACTIONS, RETAIL SHOPS AND DESTINATION MANAGEMENT COMPANIES. OUR VISION: TO SECURE A GLOGAL MARKETING PRESENCE AND AWARENESS THAT WILL GENERATE, GROW AND SUSTAIN DEMAND FOR OUR DESTINATION. OUR MISSION: TO MAINTAIN THE EQUITABLE SELF GENERATED FUND THAT ENABLES THE HTA TO TAKE THE LEADERSHIP ROLE IN PLANNING UNIFIED AND CONSISTENT MARKETING EFFORTS.


TOMMY STARFISH - TOMMY STARFISH IS THE MASCOT OF THE USVI HTA. TOMMY ARRIVED "ON ISLAND" ON THE SEAPLANE IN NOVEMBER OF 2002 AND AS THE PUBLIC FACE OF THE HTA FILLS MANY DIFFERENT DUTIES FOR THE HTA. THE ANNUAL TOMMY STAR AWARDS RECOGNIZE HOSPITALITY EMPLOYEES FOR EXCELLENCE AND DEDICATION. THIS IS A MAJOR BLACK TIE EVENT AND THAT GIVES THE HTA AND IT'S MEMBERS A CHANCE TO HIGHLIGHT AND SHOWCASE THE WORK OF THEIR STAFFS THROUGHOUT THE TOURISM INDUSTRY. THERE IS ALSO THE TOMMY GOES TO SCHOOL NEWSLETTER WHICH IS DISTRIBUTED IN SCHOOLS THROUGHOUT THE TERRITORY WITH THE GOAL OF DISSEMINATING RELEVANT INFORMATION ABOUT THE TOURISM INDUSTRY TO THE CHILDREN OF THE US VIRGIN ISLANDS AND INTEREST THEM IN TOURISM CAREERS. TOMMY STARFISH ALSO APPEARS ON COLOR-CODED ROAD SIGNS THAT HELP TOURISTS FIND THEIR WAY FROM THE AIRPORT TO MAJOR POINTS OF INTEREST AROUND THE ISLAND AND BACK.


DESTINATION SYMPOSIUM - DESTINATION SYMPOSIUM IS THE PREMIER MARKETING EVENT OF THE US VIRGIN ISLANDS AND FOR OVER 20 YEARS IT HAS BEEN TOUTED THE BEST IN THE CARIBBEAN - ONE DAY OF BUSINESS APPOINTMENTS, WHERE BUYERS AND SUPPLIERS ARE MATCHED FOR ONE ON ONE APPOINTMENTS. THE BUSINESS APPOINTMENTS SET THE TONE OF VACATION PACKAGING OVER THE NEXT YEAR. IT OFFERS ONE DAY INDUSTRY PRESENTATIONS BY THE DOT, ACTIVITIES AND ATTRACTIONS AND CMI. THE BUYERS ALSO HAVE TIME FOR SITE INSPECTIONS SO WE ARE SURE THEY EXPERIENCE EVERYTHING OUR MEMBERS HAVE TO OFFER.


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Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $29,142
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$29,142
Total Program Service Revenue$173,962
Investment income $16
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $215,820

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