Tampa Bay Convention & Visitors Bureau Inc
- Assets
- $9.0m
- Revenue
- $16.7m
- Investments
- $0.0
- Employees
- 85
- Location
- Tampa, FL
- Founding
- 04/1986
- Data as of
- 09/2021
- EIN
- 59-2529118
Organization Overview
Tampa Bay Convention & Visitors Bureau Inc, operating under the name Visit Tampa Bay, is located in Tampa, FL. The organization was established in 1986. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 09/2021, Visit Tampa Bay employed 85 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Tampa Bay is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 09/2021, Visit Tampa Bay generated $16.7m in total revenue. This represents relatively stable growth, over the past 6 years the organization has increased revenue by an average of 2.7% each year. All expenses for the organization totaled $20.0m during the year ending 09/2021. While expenses have increased by 6.4% per year over the past 6 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Since 2015, Visit Tampa Bay has awarded 70 individual grants totaling $3,497,961. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
PROMOTE THE HILLSBOROUGH COUNTY DESTINATION TO TOURISTS NATIONALLY AND INTERNATIONALLY.
Describe the Organization's Program Activity:
Part 3 - Line 4a
VISIT TAMPA BAY IS THE DESTINATION MARKETING ORGANIZATION FOR HILLSBOROUGH COUNTY, FLORIDA, WHOSE MISSION IS TO CREATE VIBRANT ECONOMIC DEVELOPMENT BY COLLABORATIVELY INCREASING VISITATION TO TAMPA BAY. FOR THE FISCAL YEAR 2021, WITH A BUDGET OF APPROXIMATELY $13.4 MILLION, VISIT TAMPA BAY IMPLEMENTED STRATEGIC SALES INITIATIVES, MARKETING AND PUBLIC RELATIONS CAMPAIGNS, AND PARTNERSHIPS THAT DIRECTLY CONTRIBUTED TO THE LOCAL COMMUNITY'S ECONOMIC DEVELOPMENT, BUSINESS CLIMATE, AND QUALITY OF LIFE. IN ITS ROLE AS AN ECONOMIC DEVELOPMENT ORGANIZATION, VISIT TAMPA BAY SUPPORTS LOCAL HOSPITALITY AND TOURISM COMMUNITY THROUGH MANY AVENUES AS HIGHLIGHTED LATER IN THE RETURN. (CONTINUED ON SCHEDULE O)
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Santiago Corrada President/ceo | OfficerTrustee | 40 | $269,083 |
Jolynn Lokey Chief Operating Officer | 40 | $151,624 | |
Patrick Harrison Chief Marketing Officer | 40 | $136,562 | |
Joe Collier Board Chair | OfficerTrustee | 1 | $0 |
Raul Aguilera Secretary/treasurer | OfficerTrustee | 1 | $0 |
Ken Lucas Chair Elect | OfficerTrustee | 1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Fkq Marketing Inc Advertising | 9/29/21 | $3,438,896 |
Madden Media Advertising | 9/29/21 | $741,975 |
Conversant Llc Advertising | 9/29/21 | $163,562 |
Simpleview Technology | 9/29/21 | $113,940 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $310,006 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $893,600 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $1,203,606 |
| Total Program Service Revenue | $15,463,277 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $56,902 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $16,723,785 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $31,014 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $301,634 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $2,454,303 |
| Pension plan accruals and contributions | $96,113 |
| Other employee benefits | $239,189 |
| Payroll taxes | $178,956 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $97,659 |
| Fees for services: Accounting | $65,051 |
| Fees for services: Lobbying | $42,000 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $750,453 |
| Advertising and promotion | $10,839,000 |
| Office expenses | $118,950 |
| Information technology | $284,645 |
| Royalties | $0 |
| Occupancy | $937,389 |
| Travel | $229,980 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $2,822,061 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $414,505 |
| Insurance | $9,593 |
| All other expenses | $6,423 |
| Total functional expenses | $20,042,178 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $5,196,179 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $217,610 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $70,974 |
| Prepaid expenses and deferred charges | $243,747 |
| Net Land, buildings, and equipment | $2,988,371 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $332,148 |
| Total assets | $9,049,029 |
| Accounts payable and accrued expenses | $3,169,387 |
| Grants payable | $0 |
| Deferred revenue | $33,800 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $870,120 |
| Other liabilities | $1,213,472 |
| Total liabilities | $5,286,779 |
| Net assets without donor restrictions | $3,762,250 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $9,049,029 |
Grants Awarded
Over the last fiscal year, Tampa Bay Convention & Visitors Bureau Inc has awarded $12,500 in support to 2 organizations.
| Grant Recipient | Amount |
|---|---|
Tampa, FL PURPOSE: Donation | $7,500 |
Orlando, FL PURPOSE: Event sponsorship | $5,000 |
Grants Recieved
Over the last fiscal year, we have identified 1 grants that Tampa Bay Convention & Visitors Bureau Inc has recieved totaling $50,000.
| Awarding Organization | Amount |
|---|---|
Florida Tourism Industry Marketing Corporation Inc Tallahassee, FL PURPOSE: RED TIDE RECOVERY | $50,000 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Metro Atlanta Host Committee Inc Atlanta, GA | $222,399 | $14,582,853 |
Tampa Bay Convention & Visitors Bureau Inc Tampa, FL | $9,049,029 | $16,723,785 |
South Alabama Regional Planning Commission Mobile, AL | $10,162,715 | $18,722,811 |
Discover Palm Beach County Inc West Palm Beach, FL | $6,257,115 | $17,672,568 |
Step Up Suncoast Inc Sarasota, FL | $3,209,226 | $16,919,808 |
Atlanta Convention & Vistors Bureau Inc Atlanta, GA | $20,280,984 | $17,066,911 |
Access To Capital For Entrepreneurs Inc Cleveland, GA | $88,796,114 | $11,013,240 |
The Miami-Dade Beacon Council Inc Miami, FL | $5,791,643 | $5,287,764 |
Sarasota Convention And Visitors Bureau Sarasota, FL | $1,250,974 | $4,640,700 |
Grove Park Foundation Inc Atlanta, GA | $25,190,874 | $3,791,912 |
Woodlawn Foundation Inc Birmingham, AL | $23,281,492 | $7,022,697 |
East Tampa Business And Civic Association Inc Tampa, FL | $6,775,919 | $3,764,186 |