Poynter Institute For Media Studies Inc

Organization Overview

Poynter Institute For Media Studies Inc is located in St Petersburg, FL. The organization was established in 1976. According to its NTEE Classification (B40) the organization is classified as: Higher Education, under the broad grouping of Education and related organizations. As of 12/2021, Poynter Institute For Media Studies Inc employed 68 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Poynter Institute For Media Studies Inc is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.

For the year ending 12/2021, Poynter Institute For Media Studies Inc generated $13.2m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 8.6% each year. All expenses for the organization totaled $10.5m during the year ending 12/2021. While expenses have increased by 7.1% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990T Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

THE POYNTER INSTITUTE IS A SCHOOL DEDICATED TO TEACHING AND INSPIRING JOURNALISTS AND MEDIA LEADERS.

Describe the Organization's Program Activity:

THE POYNTER INSTITUTE IN ST. PETERSBURG, FL, IS A SCHOOL DEDICATED TO THE BELIEF THAT THE PRACTICE OF EXCELLENT JOURNALISM IS ESSENTIAL TO A SUCCESSFUL DEMOCRACY.LED BY A PRESIDENT, SENIOR VICE PRESIDENT AND VICE PRESIDENT, POYNTER EMPLOYS A FULL-TIME FACULTY AND STAFF, AS WELL AS NUMEROUS ADJUNCT TEACHERS TO REACH ITS PRINCIPAL AUDIENCES OF PROFESSIONAL AND NONPROFESSIONAL JOURNALISTS, EDUCATORS AND MEDIA LEADERS. IN ADDITION, THE INSTITUTE OFFERS PROGRAMS FOR COLLEGE, HIGH SCHOOL AND MIDDLE SCHOOL STUDENTS, AS WELL AS FOR CITIZENS INTERESTED IN LEARNING MORE ABOUT JOURNALISM AND ITS IMPACT ON SOCIETY. (CONTINUED ON SCHEDULE O)(CONTINUED FROM 990, PART III, LINE 4A) THESE COURSES ARE OFFERED AT MANY LOCATIONS, INCLUDING POYNTER'S HEADQUARTERS, NOTABLE CONFERENCE LOCATIONS IN MAJOR CITIES, AND CLIENT LOCATIONS AS CUSTOM PROGRAMS DESIGNED FOR SPECIFIC AUDIENCES.POYNTER'S CURRICULUM, BOTH IN CONTENT AND DELIVERY, EMPHASIZES THE NEW AND THE TIMELESS. AT THE HEART OF POYNTER'S CURRENT COURSE LIST ARE PROGRAMS FOR MASTERING THE TOOLS REQUIRED IN TODAY'S FAST-CHANGING MEDIA WORLD. ITS ON-CAMPUS SEMINAR LIST INCLUDES TITLES LIKE THESE: ESSENTIAL SKILLS FOR NEW MANAGERS, LEADERSHIP ACADEMY, AND REPORTING & EDITING SUMMIT. POYNTER CONTINUES TO STRESS JOURNALISTIC ESSENTIALS BLENDED WITH EXAMPLES THAT FIT THE MODERN NEWSROOM ROLES AND STRUCTURE. THOSE PROGRAMS FOCUS ON REPORTING, WRITING, AND EDITING; ETHICAL DECISION-MAKING; DIVERSITY; MANAGEMENT AND LEADERSHIP; AND DIGITAL JOURNALISM.IN ADDITION TO ITS COURSES, POYNTER ALSO LEADS EFFORTS TO HELP GUARANTEE THAT THE PRACTICE OF JOURNALISM WILL BE SUSTAINED IN THE FUTURE. FOR EXAMPLE:- THE CREATION OF THE CRAIG NEWMARK CENTER FOR ETHICS AND LEADERSHIP TO EXPAND POYNTER'S ROLE IN ETHICS AND LEADERSHIP TRAINING, INCLUDING TO PROVIDE CUSTOM ADVICE AND TRAINING TO PROFESSIONAL NEWSROOMS ON STORIES AND POLICIES, ADVANCE THE ETHICAL STANDARDS THAT GUIDE PROFESSIONAL NEWS ORGANIZATIONS, HOST GATHERINGS WHERE JOURNALISTS AND EXPERTS CAN EXCHANGE IDEAS AND SPONSOR RESEARCH INTO BUILDING TRUST IN NEWS AND THE DEMOCRATIC PROCESS.- TOPICAL REPORTING SEMINARS, SUPPORTED BY THE MACARTHUR FOUNDATION AND OTHER FUNDERS, MEET THE GROWING NEED TO PROVIDE JOURNALISTS AND OTHERS WITH SUBJECT-SPECIFIC EXPERTISE AND PRACTICAL REPORTING TRAINING ON ISSUES OR TOPICS IN THE NEWS.- AN ENDOWMENT TRANSFERRED TO POYNTER FROM THE NEWSPAPER ASSOCIATION OF AMERICA (LATER AMERICAN PRESS INSTITUTE) RECEIVED FROM THE KNIGHT FOUNDATION TRACKS THE DIGITAL TRANSFORMATION OF NEWS MEDIA AND ENABLES POYNTER TO EXTEND THE PRACTICAL TRAINING OF DIGITAL TOOLS.IN 2021, 55,187 STUDENTS PARTICIPATED IN 290 REGULAR OR CUSTOM COURSES AND PUBLIC PROGRAMS. MANY OF THEM RECEIVED SCHOLARSHIPS OR OTHER ASSISTANCE WITH TUITION AND/OR TRAVEL EXPENSES. POYNTER UNDERWRITES A PORTION OF PROGRAM COSTS FOR ALL STUDENTS. THOUSANDS OF STUDENTS, PROFESSORS, AND OTHER PROFESSIONALS RECEIVED ASSISTANCE WITH TUITION OR ATTENDED VARIOUS POYNTER PROGRAMS FREE OF CHARGE. IN ADDITION TO THEIR WORK AT THE INSTITUTE, POYNTER FACULTY MEMBERS PROVIDE PRO BONO INSTRUCTIONAL SERVICE TO JOURNALISM ORGANIZATIONS, PARTICULARLY THOSE INTENDED TO SERVE MEMBERS OF MINORITY GROUPS. IN 2021, IN PARTNERSHIP WITH THE TAMPA BAY RAYS, THE CITY OF ST. PETERSBURG, AND THE WELLS FARGO FOUNDATION, POYNTER CONTINUED ITS COMMITMENT TO THE "WRITE FIELD" PROGRAM TO TEACH AT-RISK MIDDLE SCHOOL BOYS IN ITS HOME COMMUNITY THE VALUE OF WRITING AND JOURNALISM THROUGH THE CONTEXT OF A ONE-YEAR WRITING AND LIFE SKILLS PROGRAM.POYNTER ENJOYS A GLOBAL REPUTATION. IN 2021, POYNTER TRAINED INDIVIDUALS FROM ALL 50 STATES AND 163 COUNTRIES. THE MOST RECENT COURSE OFFERINGS CAN BE LOCATED ON THE WEB AT WWW.POYNTER.ORG.


POYNTER ALSO PROVIDES IN-DEPTH, NON-PARTISAN FACT-CHECKING BOTH WITH GUIDELINES AND GOVERNANCE FOR FACT-CHECKERS WORLDWIDE AS WELL AS THROUGH DOMESTIC PRACTICES. THE INTERNATIONAL FACT-CHECKING NETWORK (IFCN) IS A UNIT OF THE POYNTER INSTITUTE DEDICATED TO BRINGING TOGETHER FACT-CHECKERS WORLDWIDE. THE IFCN WAS LAUNCHED IN SEPTEMBER 2015 TO SUPPORT A BOOMING CROP OF FACT-CHECKING INITIATIVES BY PROMOTING BEST PRACTICES AND EXCHANGES IN THIS FIELD. IN ADDITION TO SUPPORTING A CODE OF PRINCIPLES WITH 133 ORGANIZATIONS PARTICIPATING IN THE 2021 VERIFICATION PROCESS FOR FACT-CHECKERS WORLDWIDE, THE IFCN ALSO PROVIDES GLOBAL TRAINING AND SUMMITS TO IMPROVE THE CRAFT. FOR ITS COLLABORATION EFFORTS, THE IFCN WAS NOMINATED IN 2021 FOR THE NOBEL PEACE PRIZE. POYNTER ALSO MANAGES ONE OF (CONTINUED ON SCHEDULE O)(CONTINUED FROM 990, PART III, LINE 4B) THE FOREMOST NATIONAL FACT-CHECKING BRANDS, POLITIFACT. POLITIFACT PROVIDES DAILY FACT-CHECKING AND RESOURCES TO BOTH JOURNALISTS AND THE PUBLIC. IN ADDITION, POLITIFACT TRAINS AND EDUCATES OTHER FACT-CHECKERS AS WELL AS HOLDS CITIZEN TRAINING EVENTS.


IN ADDITION, THE POYNTER INSTITUTE EXPANDED ITS MEDIAWISE PROJECT. THE MEDIAWISE PROJECT EMPOWERS PEOPLE OF ALL AGES TO BECOME MORE CRITICAL CONSUMERS OF CONTENT ONLINE, TEACHING PEOPLE DIGITAL MEDIA LITERACY AND FACT-CHECKING SKILLS TO SPOT MISINFORMATION AND DISINFORMATION, WITH INITIATIVES SPECIFICALLY DESIGNED TO ENGAGE GEN Z, COLLEGE STUDENTS AND OLDER AMERICANS. IN 2021, THE MEDIAWISE CONTENT WAS VIEWED OVER 20 MILLION TIMES. IN TOTAL, MEDIAWISE HAS REACHED OVER 75 MILLION PEOPLE SINCE ITS INCEPTION IN 2018.


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Board, Officers & Key Employees

Name (title)Compensation
Neil Brown
President
$313,657
Kelly B Mcbride
Senior VP
$194,937
Alan D Tompkins
Senior Faculty, Broadcast
$191,459
Jessica M Navarro
COO & CFO
$136,063
Clara A Holan
Editor-In-Chief, Politifac
$127,356
Cheryl B Carpenter
Leadership Faculty
$124,659

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Il Filo Di Arianna Srl
Staff And Support For Festival
$116,250
Great Plains Strategies
Guest Faculty Teaching
$108,168
Baum Charles
Guest Faculty Teaching
$154,738
Smith Douglas K
Guest Faculty Teaching And Licensing
$131,250
Strategic Horizons Inc
Coaching Services
$104,417
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$661,657
Fundraising events$229,885
Related organizations$0
Government grants $1,649,573
All other contributions, gifts, grants, and similar amounts not included above$5,616,628
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$8,157,743
Total Program Service Revenue$4,265,155
Investment income $273,347
Tax Exempt Bond Proceeds $0
Royalties $5,374
Net Rental Income $66,237
Net Gain/Loss on Asset Sales $72,218
Net Income from Fundraising Events -$42,483
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $13,169,218

Grants Awarded

Over the last fiscal year, Poynter Institute For Media Studies Inc has awarded $198,879 in support to 6 organizations.

Grant RecipientAmount

UNIVERSITY OF WASHINGTON

PURPOSE: FACT CHECKING INNOVATION INITIATIVE ROUND 2

$49,854

REUTERS

PURPOSE: VACCINE GRANT PROGRAM

$48,500

NR8 LLC

PURPOSE: FACT CHECKING INNOVATION INITIATIVE ROUND 2

$46,667

WP COMPANY LLC DBA WASHINGTON POST

PURPOSE: FACT-CHECKING DEVELOPMENTAL GRANT

$25,000

USA TODAY

PURPOSE: FACT CHECKING DEVELOPMENT GRANT

$19,200

BOARD OF REGENTS OF THE UNIVERSITY OF WISCONSIN

PURPOSE: CORONAVIRUSFACTS ALLIANCE RESEARCH SUPPORT

$9,658
View Grant Profile

Grants Recieved

Over the last fiscal year, we have identified 19 grants that Poynter Institute For Media Studies Inc has recieved totaling $2,077,537.

Awarding OrganizationAmount
Institute For War & Peace Reporting Us

Washington, DC

PURPOSE: TO FUND PROGRAM ACTIVITIES

$667,590
Charles Koch Institute

Arlington, VA

PURPOSE: EDUCATION

$300,000
Joyce Foundation

Chicago, IL

PURPOSE: MISSION FUND

$280,500
John D & Catherine T Macarthur Foundation

Chicago, IL

PURPOSE: TO PROVIDE JOURNALISTS WITH THE INFORMATION TRAINING AND SUPPORT THEY NEED TO PRODUCE IN-DEPTH REPORTING ON THE WORKINGS OF LOCAL CRIMINAL JUSTICE SYSTEMS AND THE NEED TO REFORM THEM UNDER THE SAFETY AND JUSTICE CHALLENGE

$205,000
John D & Catherine T Macarthur Foundation

Chicago, IL

PURPOSE: TO PROVIDE JOURNALISTS WITH THE INFORMATION, TRAINING AND SUPPORT THEY NEED TO PRODUCE IN-DEPTH REPORTING ON THE WORKINGS OF LOCAL CRIMINAL JUSTICE SYSTEMS AND THE NEED TO REFORM THEM UNDER THE SAFETY AND JUSTICE CHALLENGE.

$205,000
John D & Catherine T Macarthur Foundation

Chicago, IL

PURPOSE: TO PROVIDE JOURNALISTS WITH THE INFORMATION, TRAINING AND SUPPORT THEY NEED TO PRODUCE IN-DEPTH REPORTING ON THE WORKINGS OF LOCAL CRIMINAL JUSTICE SYSTEMS AND THE NEED TO REFORM THEM UNDER THE SAFETY AND JUSTICE CHALLENGE.

$205,000
View Grant Recipient Profile

Endowment Analysis

Beg. Balance$1,354,721
Earnings$45,104
Other Expense$100,000
Ending Balance$1,299,825

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