New River Travel Council Incorporated
- Assets
- $3.7m
- Revenue
- $1.9m
- Investments
- $1.3m
- Employees
- 7
- Location
- Beckley, WV
- Founding
- 11/1986
- Data as of
- 12/2023
- EIN
- 55-0596656
Organization Overview
New River Travel Council Incorporated, operating under the name Southern Wv Convention & Visitors Bureau, is located in Beckley, WV. The organization was established in 1986. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2023, Southern WV Convention & Visitors Bureau employed 7 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Southern WV Convention & Visitors Bureau is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2023, Southern WV Convention & Visitors Bureau generated $1.9m in total revenue. This represents relatively stable growth, over the past 9 years the organization has increased revenue by an average of 6.0% each year. All expenses for the organization totaled $1.2m during the year ending 12/2023. While expenses have increased by 0.1% per year over the past 9 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
TO PROMOTE SOUTHERN WEST VIRGINIA AS A VISITOR FRIENDLY TRAVEL DESTINATION.
Describe the Organization's Program Activity:
Part 3 - Line 4a
PREPARED PRINTED/AUDIO PROMOTIONS TO MARKET SOUTHERN WEST VIRGINIA ATTRACTIONS AND BUSINESSES TO TOURISTS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Sharon Cruikshank Past Chair | OfficerTrustee | 1 | $0 |
Leslie Baker Director | Trustee | 1 | $0 |
Allison Tomlinson Chair Elect | OfficerTrustee | 1 | $0 |
Susan James Treasurer | OfficerTrustee | 1 | $0 |
Cris Meadows Chairperson | OfficerTrustee | 1 | $0 |
Christy Bailey Director | Trustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $328,007 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $328,007 |
| Total Program Service Revenue | $1,567,580 |
| Investment income | $29,167 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $9,377 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $1,934,131 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $70,850 |
| Compensation of current officers, directors, key employees. | $70,850 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $227,762 |
| Pension plan accruals and contributions | $15,370 |
| Other employee benefits | $70,471 |
| Payroll taxes | $24,627 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $17,280 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $12,021 |
| Advertising and promotion | $590,344 |
| Office expenses | $23,497 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $46,581 |
| Travel | $9,194 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $11,586 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $26,120 |
| Insurance | $14,028 |
| All other expenses | $0 |
| Total functional expenses | $1,223,483 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $1,881,926 |
| Savings and temporary cash investments | $43,300 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $182,365 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $13,600 |
| Net Land, buildings, and equipment | $253,373 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $1,276,400 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $10,546 |
| Total assets | $3,661,510 |
| Accounts payable and accrued expenses | $58,594 |
| Grants payable | $0 |
| Deferred revenue | $9,613 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $17,385 |
| Total liabilities | $85,592 |
| Net assets without donor restrictions | $3,575,918 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $3,661,510 |