Movement Advancement Project Inc

THE MOVEMENT ADVANCEMENT PROJECT (MAP) PROVIDES RIGOROUS RESEARCH, INSIGHT, AND ANALYSIS THAT HELP SPEED EQUALITY FOR ALL AMERICANS.

LGBT POLICY RESEARCH: - PRODUCED POLICY REPORTS AND ANALYSES THAT ARE PERSUASIVE, EASY-TO- UNDERSTAND, AND ACTIONABLE INCLUDING ON TOPICS OF LGBTQ EQUALITY IN THE U.S. TERRITORIES, A SERIES OF REPORTS FOCUSED ON LGBTQ PEOPLE IN RURAL AMERICA AND THE POTENTIAL IMPLICATIONS OF THE U.S. SUPREME COURT RULING IN THE TITLE VII CASES. - SUPPORTED STATE AND LOCAL PUBLIC EDUCATION EFFORTS. MAP PROVIDED DEMOGRAPHIC AND POLICY IMPACT RESEARCH TO ADVOCATES IN SEVERAL STATES SEEKING TO EXPAND NONDISCRIMINATION PROTECTIONS FOR LGBTQ PEOPLE AS WELL AS TO PARTNER ORGANIZATIONS WORKING TO EDUCATE FEDERAL LAWMAKERS ABOUT THE NEED FOR COMPREHENSIVE NONDISCRIMINATION PROTECTIONS. - MAINTAINED, UPDATED, AND EXPANDED THE LGBTQ EQUALITY MAPS. THE EQUALITY MAPS CONTINUE TO BE MAP'S TOP-PERFORMING CONTENT FOR BOTH MEDIA COVERAGE AND PAGE VIEWS ON THE WEBSITE. DURING THE GRANT PERIOD, THE MAPS WERE VIEWED MORE THAN 750,000 TIMES-AN 85% INCREASE OVER THE PREVIOUS YEAR (COMPARED TO OUR 20% GOAL)-WITH 587,368 UNIQUE PAGE VIEWS. MAP UPDATED AND EXPANDED THE MAPS, INCLUDING: ADDING "GAY PANIC- AND "TRANS PANIC" DEFENSES; TRACKING THE LAWS AND POLICIES IN THE FIVE U.S. TERRITORIES; REDESIGNED AND EXPANDED OUR TRACKING OF LOCAL NONDISCRIMINATION ORDINANCES; REVISED THE HIV CRIMINALIZATION MAP; ADDED A NEW TOPIC FOR STATE BANS ON ATHLETIC PARTICIPATION BY TRANSGENDER ATHLETES; AND UPDATED BROADLY FOR READABILITY AND EASE OF USE. - RECEIVED MORE THAN 290 MEDIA MENTIONS OF POLICY WORK, INCLUDING IN THE NEW YORK TIMES AND FRONT PAGE COVERAGE IN USA TODAY. OPEN TO ALL: - OPEN TO ALL GREW TO RAISE AWARENESS ABOUT THE IMPORTANCE OF THE NATION'S NONDISCRIMINATION LAWS, INCLUDING ADDING 300,000 NEW SMALL BUSINESSES, 50 MAJOR FASHION BRANDS, AND SEVERAL KEY CORPORATIONS. LGBT MOVEMENT RESEARCH AND MESSAGING: - MAP LED THE MOVEMENT IN DEVELOPING MESSAGING AROUND THE TITLE VII SUPREME COURT ORAL ARGUMENTS AND A PROPOSED RULE THAT WOULD CHANGE THE NONDISCRIMINATION PROTECTIONS FOR U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES PROGRAMS. - MAP LED MESSAGING RESEARCH AND DEVELOPMENT TO HELP COUNTER ATTACKS ON TRANSGENDER YOUTH ATHLETES (ESPECIALLY GIVEN THESE ATTACKS ARE BECOMING THE LATEST BARRIER TO PASSING NONDISCRIMINATION PROTECTIONS) AND ACCESS TO MEDICAL CARE FOR TRANSGENDER YOUTH. MAP HAS SHOWN HOW PAST ADVOCATE MESSAGING PRACTICES CAN BE COUNTERPRODUCTIVE AND WE HAVE ALSO DEVELOPED PROMISING APPROACHES THAT CAN SIGNIFICANTLY DE-FANG OPPONENT ATTACKS. - THE EQUALITY MAPS CONTINUE TO PROVIDE MEDIA, POLICYMAKERS, ADVOCATES, FUNDERS, AND THE PUBLIC WITH A DEEPER UNDERSTANDING ABOUT THE FEDERAL AND STATE POLICY LANDSCAPE FOR LGBTQ ISSUES. THEY ARE THE MOST VISITED ASPECT OF THE MAP WEBSITE AND WERE CITED FREQUENTLY BY THE MEDIA THROUGHOUT THE GRANT PERIOD. - THROUGH MAP'S EASY TO UNDERSTAND INFOGRAPHICS AND SOCIAL MEDIA GRAPHICS, THOUGHTFUL AND OBJECTIVE POLICY ANALYSES, AND OUR GENEROSITY OF TIME, MAP'S MATERIALS HAVE INFORMED MOVEMENT ORGANIZATIONS ON ISSUES RANGING FROM ROLLBACKS TO NONDISCRIMINATION BY THE TRUMP ADMINISTRATION AND STATE LAWS AND PROPOSED POLICIES LIKE CHILD WELFARE RELIGIOUS EXEMPTIONS. - MAP'S TEAM OF COMMUNICATIONS, MESSAGING, AND POLICY EXPERTS CONSISTENTLY PROVIDE NUANCED AND CLEAR ANALYSES TO THE MEDIA, HELPING THEM BETTER COMMUNICATE ABOUT LGBTQ PEOPLE AND THE ISSUES OF THE DAY; TO ADVOCATES IN THE MOVEMENT TO INFORM THEIR ADVOCACY AND MESSAGING; AND TO THE PUBLIC DIRECTLY THROUGH OUR CREATIVE AND STRATEGIC COMMUNICATIONS WORK. EXAMPLES OF THIS INCLUDE REPEATED COVERAGE OF OUR WORK IN USA TODAY, REGULAR FEEDBACK FROM MOVEMENT ORGANIZATIONS ABOUT THE UTILITY OF OUR WORK, AND THE CONTINUOUSLY GROWING NUMBER OF PEOPLE WHO VISIT OUR WEBSITE AND ENGAGE WITH OUR CONTENT ON SOCIAL MEDIA.