Convention & Visitors Bureau Of Greater Kansas City
- Assets
- $12.9m
- Revenue
- $11.4m
- Investments
- $0.0
- Employees
- 32
- Location
- Kansas City, MO
- Founding
- 02/1971
- Data as of
- 12/2021
- EIN
- 43-0862331
Organization Overview
Convention & Visitors Bureau Of Greater Kansas City, operating under the name Visit Kc, is located in Kansas City, MO. The organization was established in 1971. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Visit Kc employed 32 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Kc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Visit Kc generated $11.4m in total revenue. The organization has seen a slow decline revenue. Over the past 7 years, revenues have fallen by an average of (0.9%) each year. All expenses for the organization totaled $9.0m during the year ending 12/2021. As we would expect to see with falling revenues, expenses have declined by (3.5%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
TO IGNITE GLOBAL PASSION FOR VISITING KANSAS CITY. WE DO THIS THROUGH SALES AND MARKETING EFFORTS TO ATTRACT VISITORS AND CONVENTIONS TO KANSAS CITY.
Describe the Organization's Program Activity:
Part 3 - Line 4a
PROMOTE TOURISM IN THE GREATER KANSAS CITY AREA: IN 2021, VISIT KC GENERATED MORE THAN 377 MILLION CUSTOMER IMPRESSIONS THROUGH MARKETING TACTICS REACHING 15 MEDIA MARKETS IN SEVEN STATES. VISIT KC'S LEISURE MARKETING CAMPAIGN GENERATED 504,000 INCREMENTAL ROOM NIGHTS, 108,000 INCREMENTAL TRIPS, AND $148 MILLION IN INCREMENTAL REVENUE. THE WEBSITE, VISITKC.COM, WITNESSED 3.5 MILLION SITE VISIT. SOCIAL MEDIA TACTICS GENERATED AN ADDITIONAL 44.7 MILLION IMPRESSIONS. THE KC FILM OFFICE ASSISTED 153 NEW FILM PRODUCTIONS WITH AN ECONOMIC IMPACT OF $15.1 MILLION. MORE THAN 48,000 JOBS IN THE REGION (1 IN 19) ARE SUSTAINED BY TOURISM DIRECTLY OR INDIRECTLY, SUPPORTING $1.8 BILLION IN WAGES.
PROMOTE CONVENTION BUSINESS IN THE GREATER KANSAS CITY AREA: IN 2021, VISIT KC GENERATED 232,735 HOTEL ROOM NIGHTS THROUGH 168 CONVENTIONS AND EVENTS HELD IN KANSAS CITY. THIS EQUATED TO A LOCAL ECONOMIC IMPACT OF $201.2 MILLION. ADDITIONALLY, VISIT KC GENERATED 206 NEW EVENT BOOKINGS AND 236,926 TENTATIVE ROOM NIGHTS FOR FUTURE CONVENTION YEARS, A PROSPECT OF $220.2 MILLION IN FUTURE ECONOMIC IMPACT.
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PDF Copies of 990 Filings
Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Jason Fulvi President And CEO | Officer | 40 | $245,457 |
Nathan Hermiston Sr VP Convention Sales And | Officer | 40 | $172,144 |
Traci Moon Sr VP Marketing And Commun | Officer | 40 | $169,874 |
Randall Landes VP Of Finance And CFO | Officer | 40 | $164,344 |
Carl Leonard Director Of Technology And Operations | 40 | $127,813 | |
Cindy Circo Chair | OfficerTrustee | 1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Kc Live Block 124 Retail Llc Office Space | 12/30/19 | $292,247 |
Kc Convention Center Convention Facilities | 12/30/19 | $348,010 |
Mmgy Advertising Agency Services | 12/30/19 | $2,862,804 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $354,208 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $2,892,198 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $3,246,406 |
| Total Program Service Revenue | $8,162,782 |
| Investment income | $23,682 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | -$515 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $11,432,355 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $873,815 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $1,904,147 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $147,480 |
| Payroll taxes | $194,005 |
| Fees for services: Management | $19,702 |
| Fees for services: Legal | $23,660 |
| Fees for services: Accounting | $44,284 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $3,236,651 |
| Office expenses | $87,992 |
| Information technology | $199,716 |
| Royalties | $0 |
| Occupancy | $264,306 |
| Travel | $231,451 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $683,916 |
| Interest | $207,715 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $9,737 |
| Insurance | $44,905 |
| All other expenses | $234 |
| Total functional expenses | $9,030,149 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $2,560,205 |
| Savings and temporary cash investments | $8,178,566 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $1,927,918 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $182,471 |
| Net Land, buildings, and equipment | $29,177 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $12,878,337 |
| Accounts payable and accrued expenses | $594,772 |
| Grants payable | $0 |
| Deferred revenue | $125,241 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $4,351,635 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $481,209 |
| Total liabilities | $5,552,857 |
| Net assets without donor restrictions | $7,325,480 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $12,878,337 |
Grants Recieved
Over the last fiscal year, we have identified 1 grants that Convention & Visitors Bureau Of Greater Kansas City has recieved totaling $17,200.
| Awarding Organization | Amount |
|---|---|
Kansas City Regional Destination Development Foundation Kansas City, MO PURPOSE: GENERAL SUPPORT | $17,200 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Mississippi County Arkansas Economic Opportunity Commission In Blytheville, AR | $4,387,153 | $19,452,667 |
Financial Health Network Inc Chicago, IL | $19,686,455 | $18,603,239 |
Vocational Development Center Inc Council Bluffs, IA | $12,984,673 | $16,204,305 |
Memphis Convention And Visitors Bureau Memphis, TN | $38,589,779 | $17,172,027 |
Southern Iowa Economic Development Association Ottumwa, IA | $4,848,905 | $15,262,424 |
St Louis Economic Development Partnership Saint Louis, MO | $27,235,860 | $13,883,018 |
Purchase Area Development District Inc Mayfield, KY | $0 | $14,269,202 |
Tennessee Technology Development Corporation Nashville, TN | $18,062,853 | $12,109,273 |
Crosswalk Community Action Agency Inc West Frankfort, IL | $2,780,027 | $11,762,821 |
Riverfront Development Corporation Memphis, TN | $39,591,502 | $20,233,137 |
Chattanooga Area Convention And Visitors Bureau Inc Chattanooga, TN | $6,892,228 | $12,124,566 |
Central Oklahoma Workforce Investment Board Inc Oklahoma City, OK | $3,420,947 | $10,316,235 |