Convention & Visitors Bureau Of Greater Kansas City
- Assets
- $18.6m
- Revenue
- $16.2m
- Investments
- $6.6m
- Employees
- 40
- Location
- Kansas City, MO
- Founding
- 02/1971
- Data as of
- 12/2023
- EIN
- 43-0862331
Organization Overview
Convention & Visitors Bureau Of Greater Kansas City, operating under the name Visit Kc, is located in Kansas City, MO. The organization was established in 1971. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2023, Visit Kc employed 40 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Kc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2023, Visit Kc generated $16.2m in total revenue. This represents relatively stable growth, over the past 9 years the organization has increased revenue by an average of 3.2% each year. All expenses for the organization totaled $13.2m during the year ending 12/2023. While expenses have increased by 1.4% per year over the past 9 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
TO CREATE GLOBAL PASSION FOR KANSAS CITY. WE DO THIS THROUGH SALES AND MARKETING EFFORTS.
Describe the Organization's Program Activity:
Part 3 - Line 4a
PROMOTE TOURISM IN THE GREATER KANSAS CITY AREA: IN 2023, VISIT KC GENERATED MORE THAN 859 MILLION CUSTOMER IMPRESSIONS THROUGH MARKETING TACTICS REACHING TWENTY MEDIA MARKETS IN ELEVEN STATES. VISIT KC'S LEISURE MARKETING CAMPAIGN GENERATED 690,000 INCREMENTAL ROOM NIGHTS, 260,000 INCREMENTAL TRIPS, AND $215 MILLION IN INCREMENTAL REVENUE. THE WEBSITE, VISITKC.COM, WITNESSED 4.5 MILLION SITE VISITS. SOCIAL MEDIA TACTICS GENERATED AN ADDITIONAL 1.1 MILLION IMPRESSIONS.
PROMOTE CONVENTION BUSINESS IN THE GREATER KANSAS CITY AREA: IN 2023, VISIT KC GENERATED ROOM NIGHTS TOTALED 526,774 THROUGH 384 CONVENTIONS AND EVENTS HELD IN KANSAS CITY. THIS EQUATED TO AN ESTIMATED LOCAL ECONOMIC IMPACT OF $428.5 MILLION. ADDITIONALLY, VISIT KC CONFIRMED 447 NEW EVENT BOOKINGS AND 526,774 TENTATIVE ROOM NIGHTS FOR FUTURE CONVENTION YEARS, A PROSPECT OF $403.9 MILLION IN FUTURE ECONOMIC IMPACT.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Bill Crooks Director | Trustee | 1 | $0 |
Bob Kendrick Director | Trustee | 1 | $0 |
Thalia Cherry Director | Trustee | 1 | $0 |
George Guastello Director | Trustee | 1 | $0 |
David Lopez Director | Trustee | 1 | $0 |
Dara Alvarado Director | Trustee | 1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Kc Live Block 124 Retail Llc Office Space | 12/30/19 | $292,247 |
Mmgy Advertising Agency Services | 12/30/19 | $2,862,804 |
Kc Convention Center Convention Facilities | 12/30/19 | $348,010 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $415,192 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $977,074 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $1,392,266 |
| Total Program Service Revenue | $14,445,484 |
| Investment income | $330,082 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $16,167,832 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $1,259,199 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $2,480,476 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $380,895 |
| Payroll taxes | $288,743 |
| Fees for services: Management | $406,303 |
| Fees for services: Legal | $1,326 |
| Fees for services: Accounting | $33,458 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $2,661 |
| Fees for services: Other | $11,707 |
| Advertising and promotion | $3,872,223 |
| Office expenses | $93,466 |
| Information technology | $240,592 |
| Royalties | $0 |
| Occupancy | $278,912 |
| Travel | $938,677 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $1,270,763 |
| Interest | $107,828 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $19,551 |
| Insurance | $41,640 |
| All other expenses | $18,944 |
| Total functional expenses | $13,150,899 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $3,995,688 |
| Savings and temporary cash investments | $3,364,591 |
| Pledges and grants receivable | $9,265 |
| Accounts receivable, net | $2,164,621 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $396,481 |
| Net Land, buildings, and equipment | $398,153 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $6,557,169 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $1,665,027 |
| Total assets | $18,550,995 |
| Accounts payable and accrued expenses | $1,063,328 |
| Grants payable | $0 |
| Deferred revenue | $910,854 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $2,120,986 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $2,296,125 |
| Total liabilities | $6,391,293 |
| Net assets without donor restrictions | $12,159,702 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $18,550,995 |