Heartland Credit Union
- Assets
- $399.2m
- Revenue
- $16.8m
- Investments
- $100.0k
- Employees
- 99
- Location
- Madison, WI
- Founding
- Data as of
- 12/2021
- EIN
- 39-0716655
Organization Overview
Heartland Credit Union is located in Madison, WI. As of 12/2021, Heartland Credit Union employed 99 individuals. Heartland Credit Union is a 501(c)(14) and as such, is described as a "State Chartered Credit Union, Mutual Reserve Fund" by the IRS.
For the year ending 12/2021, Heartland Credit Union generated $16.8m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 4.7% each year. All expenses for the organization totaled $14.4m during the year ending 12/2021. While expenses have increased by 4.2% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
TO PROVIDE QUALITY, COST-EFFECTIVE, PERSONALIZED FINANCIAL SERVICES FOR OUR MEMBERS' WELL-BEING.
Describe the Organization's Program Activity:
Part 3 - Line 4a
WE ORIGINATED 2,861 NEW LOANS DURING 2021. AS OF 12/31/21, WE HAD 1,704 MORTGAGES/HOME EQUITY LINES, 7,078 CONSUMER LOANS, AND 711 MEMBER BUSINESS LOANS. WE ALSO HAD 5,002 CREDIT CARD ACCOUNTS WITH OUR MEMBERS.
WE HAVE DEPOSIT, TRANSACTION AND INVESTMENT ACCOUNTS WITH 21,538 OF OUR MEMBERS AT 12/31/21. DURING 2021, WE OPENED 4,402 NEW DEPOSIT, TRANSACTION AND INVESTMENT ACCOUNTS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Sally Dischler President/ceo | Officer | 40 | $279,118 |
Steve Farnsworth Coo/evp | Officer | 40 | $171,762 |
Angela Hanson Cio/svp | Officer | 40 | $153,692 |
April Oshiro Residential Mortgage Lende | Officer | 40 | $150,730 |
Shawn Redman Clo/svp | Officer | 40 | $129,492 |
Kevin Featherston-Crowe Cfo/svp | Officer | 40 | $126,784 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
La Macchia Group Building Contractor | 12/30/21 | $1,969,200 |
Burton Karstedt Advertising & Marketing Advertising Services | 12/30/21 | $229,709 |
Corelation Inc Data Processor | 12/30/21 | $1,133,978 |
Cu Answers Inc Data Processor | 12/30/21 | $522,409 |
Worldpay Inc Data Processor | 12/30/21 | $562,575 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $16,687,566 |
| Investment income | $115,541 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | -$16,943 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $16,786,981 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $962,844 |
| Compensation of current officers, directors, key employees. | $1,248,230 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $4,650,972 |
| Pension plan accruals and contributions | $573,446 |
| Other employee benefits | $561,557 |
| Payroll taxes | $383,960 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $9,295 |
| Fees for services: Accounting | $34,100 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $508,967 |
| Advertising and promotion | $477,971 |
| Office expenses | $361,307 |
| Information technology | $277,932 |
| Royalties | $0 |
| Occupancy | $610,561 |
| Travel | $3,980 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $58,330 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $1,117,652 |
| Insurance | $68,401 |
| All other expenses | $0 |
| Total functional expenses | $14,427,614 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $2,999,206 |
| Savings and temporary cash investments | $65,809,230 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $3,493,912 |
| Loans from Officers, Directors, or Controlling Persons | $17,207,202 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $290,387,922 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $653,960 |
| Net Land, buildings, and equipment | $12,332,900 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $100,000 |
| Investments—program-related | $3,289,403 |
| Intangible assets | $0 |
| Other assets | $2,901,505 |
| Total assets | $399,175,240 |
| Accounts payable and accrued expenses | $6,055,890 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $5,000,000 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $355,973,782 |
| Total liabilities | $367,029,672 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $32,145,568 |
| Total liabilities and net assets/fund balances | $399,175,240 |
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