Heartland Credit Union
- Assets
- $610.4m
- Revenue
- $30.0m
- Investments
- $600.0k
- Employees
- 160
- Location
- Madison, WI
- Founding
- Data as of
- 12/2023
- EIN
- 39-0716655
Organization Overview
Heartland Credit Union is located in Madison, WI. As of 12/2023, Heartland Credit Union employed 160 individuals. Heartland Credit Union is a 501(c)(14) and as such, is described as a "State Chartered Credit Union, Mutual Reserve Fund" by the IRS.
For the year ending 12/2023, Heartland Credit Union generated $30.0m in total revenue. This organization has experienced exceptional growth, as over the past 9 years, it has increased revenue by an average of 10.5% each year . All expenses for the organization totaled $25.5m during the year ending 12/2023. While expenses have increased by 10.0% per year over the past 9 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
TO PROVIDE QUALITY, COST-EFFECTIVE, PERSONALIZED FINANCIAL SERVICES FOR OUR MEMBERS' WELL-BEING.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE NUMBER OF OUTSTANDING LOANS INCREASED BY 219 DURING 2023. AS OF 12/31/23, WE HAD 3,147 MORTGAGES/HOME EQUITY LINES, 13,265 CONSUMER LOANS, AND 730 MEMBER BUSINESS LOANS. WE ALSO HAD 5,753 CREDIT CARD ACCOUNTS WITH OUR MEMBERS.
WE HAVE DEPOSIT, TRANSACTION AND INVESTMENT ACCOUNTS WITH 34,656 OF OUR MEMBERS AT 12/31/23. DURING 2023, WE OPENED AND/OR ACQUIRED 984 NEW DEPOSIT, TRANSACTION AND INVESTMENT ACCOUNTS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Rhonda Hollfelder Chair | OfficerTrustee | 1 | $0 |
Marc Jones Vice-Chair | OfficerTrustee | 1 | $0 |
Jim Dalton Treasurer | OfficerTrustee | 1 | $0 |
David Digiovanni Secretary | OfficerTrustee | 1 | $0 |
Andrew Baker Director | Trustee | 1 | $0 |
Lisa Mayne Director | Trustee | 1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Fis Global Data Processing | 12/30/23 | $1,796,456 |
Robert Half International Inc Contract Employees | 12/30/23 | $583,371 |
Alkami Technology Inc Data Processing | 12/30/23 | $469,162 |
Corelation Inc Data Processing | 12/30/23 | $482,880 |
Route 66 Warranty Extended Warranty Contracts | 12/30/23 | $336,427 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $26,670,836 |
| Investment income | $3,867,232 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $21,096 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $29,974,989 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $4,093,579 |
| Compensation of current officers, directors, key employees. | $1,699,537 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $6,522,775 |
| Pension plan accruals and contributions | $442,725 |
| Other employee benefits | $669,716 |
| Payroll taxes | $587,639 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $185,960 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $3,189,437 |
| Advertising and promotion | $521,210 |
| Office expenses | $1,577,023 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $888,056 |
| Travel | $59,516 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $58 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $1,328,999 |
| Insurance | $18,960 |
| All other expenses | $0 |
| Total functional expenses | $25,524,086 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $6,294,965 |
| Savings and temporary cash investments | $87,206,087 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $3,106,352 |
| Loans from Officers, Directors, or Controlling Persons | $17,404,373 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $452,599,740 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $897,302 |
| Net Land, buildings, and equipment | $19,061,159 |
| Investments—publicly traded securities | $5,805,553 |
| Investments—other securities | $600,000 |
| Investments—program-related | $5,372,497 |
| Intangible assets | $1,028,201 |
| Other assets | $10,996,814 |
| Total assets | $610,373,043 |
| Accounts payable and accrued expenses | $8,770,662 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $537,770,685 |
| Total liabilities | $546,541,347 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $63,831,696 |
| Total liabilities and net assets/fund balances | $610,373,043 |