Mansfield-Richland County Convention & Vistors Bureau Inc

Organization Overview

Mansfield-Richland County Convention & Vistors Bureau Inc, operating under the name Destination Mansfield-Richland, is located in Mansfield, OH. The organization was established in 1983. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2023, Destination Mansfield-Richland employed 4 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Destination Mansfield-Richland is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 12/2023, Destination Mansfield-Richland generated $839.6k in total revenue. This represents relatively stable growth, over the past 9 years the organization has increased revenue by an average of 2.6% each year. All expenses for the organization totaled $895.5k during the year ending 12/2023. While expenses have increased by 3.5% per year over the past 9 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2023

Describe the Organization's Mission:

Part 3 - Line 1

DESTINATION MANSFIELD-RICHLAND COUNTY LEADS THE MARKETING OF RICHLAND COUNTY THROUGH INNOVATIVE COLLABORATION AND COHESIVE MESSAGING, POSITIONING THE REGION AS A DESIRABLE CHOICE FOR RECREATION, EVENTS AND ENTERTAINMENT RESULTING IN INCREASED BUSINESS ACTIVITY AND IMPROVED QUALITY OF LIFE.

Describe the Organization's Program Activity:

Part 3 - Line 4a

2023 WAS THE YEAR WE LAUNCHED OUR MOST AMBITIOUS DIGITAL AWARENESS CAMPAIGN EVER, POWERED BY RICH VIDEO AND IMAGES. WE COMBINED THE POWER OF PRINT, SOCIAL MEDIA, PUBLIC RELATIONS, EARNED MEDIA, VIDEO, DIGITAL ADS AND A SUITE OF BRANDED WEBSITES THAT MARKET TO OUR STRENGTHS. WE TESTED OUR ABILITY TO GET NOTICED, AND RISE ABOVE THE ENDLESS NOISE THAT BOMBARDS POTENTIAL VISITORSAND WE DID! COMBINED, THE CAMPAIGNS GENERATED 6,971,173 IMPRESSIONS AND 55,161 CLICKS TO OUR WEBSITES. WE ENGAGED WITH IN-STATE AND OUT-OF-STATE AUDIENCES DEPENDING ON THE DESIRED LOCATION AND DEMOGRAPHIC TARGETS FOR EACH CAMPAIGN. OUR MESSAGES WERE SEEN IN INDIANAPOLIS, DETROIT, WASHINGTON D.C., COLUMBUS, CLEVELAND, CINCINNATI, PITTSBURGH, AND DAYTON. OUR TOP 10 VISITING MARKETS INCLUDED A RANGE FROM COLUMBUS, TOLEDO, CINCINNATI, AND ALL THE WAY TO CHICAGO AND INDIANAPOLIS. MORE IMPORTANTLY, WE LEARNED THE TRENDS FOR HOW LONG THEY STAY IN OUR AREA. THE AVERAGE LENGTH OF STAY IS 1.9 DAYS AND THE AVERAGE NUMBER OF TRIPS IS 2.2 FOR THOSE GUESTS. OUT-OF-STATE VISITATION AVERAGES 36%. DESTINATIONMANSFIELD.COM AND SHAWSHANKTRAIL.COM DREW A COMBINED 320,428 USERS RESULTING IN 774,108 PAGEVIEWS. USERS INCREASED BY 21.6% OVER LAST YEAR AND PAGEVIEWS INCREASED BY 15.9%. NOW, EVERYTHING WE DO IS FULLY SUPPORTED BY DATA DRIVEN INSIGHTS, BACKED BY EVIDENCE GLEANED THROUGH RESEARCH AND COLLABORATION WITH OUR PARTNERS AT MADDEN MEDIA. THAT INFORMATION AND ANALYTICS HELP US UNDERSTAND WHERE OUR TRAVELERS COME FROM, ALONG WITH WHERE AND HOW WE CAN REACH POTENTIAL NEW TRAVELERS. IT TELLS US WHO THEY ARE AND WHAT MOTIVATES THEM. IN-THE-MOMENT, IN-DEPTH REPORTING TELLS US IF OUR TACTICS ARE SUCCESSFUL, ENABLING US TO PIVOT TO THE NEWEST MOST EFFECTIVE METHODS.


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Board, Officers & Key Employees

Name (title)Compensation
Lee Tasseff
Executive Dir.
$99,757
Sanjiv Patel
Director
$0
Kerri Burkett
Director
$0
Pinal Patel
Director
$0
Josh Steffen
Director
$0
Louis Andres
Director
$0

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $781,980
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$781,980
Total Program Service Revenue$46,081
Investment income $11,504
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $839,565

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