Committee For Digital Advertising And Marketing Accountability
- Assets
- $3.0m
- Revenue
- $3.7m
- Investments
- $0.0
- Employees
- 5
- Location
- New Providence, NJ
- Founding
- 01/2012
- Data as of
- 12/2021
- EIN
- 27-3267081
Organization Overview
Committee For Digital Advertising And Marketing Accountability, operating under the name Digital Advertising Alliance, is located in New Providence, NJ. The organization was established in 2012. According to its NTEE Classification (S40) the organization is classified as: Business & Industry, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Digital Advertising Alliance employed 5 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Digital Advertising Alliance is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Digital Advertising Alliance generated $3.7m in total revenue. The organization has seen a slow decline revenue. Over the past 7 years, revenues have fallen by an average of (1.7%) each year. All expenses for the organization totaled $3.0m during the year ending 12/2021. As we would expect to see with falling revenues, expenses have declined by (3.1%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
PROVIDE CONSUMERS TRANSPARENCY OVER POLITICAL ADVERTISING AND DIGITAL ADVERTISING & CONTROL OVER COLLECTION AND USE OF WEB VIEW AND OTHER SIMILAR DATA.
Describe the Organization's Program Activity:
Part 3 - Line 4a
PROMOTE COMPLIANCE WITH ESTABLISHED DIGITAL ADVERTISING STANDARDS THROUGH INCREASED TRANSPARENCY:OUR PRINCIPLES REQUIRE COMPANIES TO PROVIDE CLEAR AND EASILY ACCESSIBLE DISCLOSURES TO CONSUMERS ABOUT DATA COLLECTION AND USE PRACTICES ASSOCIATED WITH DIGITAL ADVERTISING. THE SAME PRINCIPLES ALSO APPLY TO DIGITAL POLITICAL ADVERTISING. DAA ALLOWS LICENSED ENTITIES TO USE THE ADVERTISING OPTION ICON WITHIN OR NEAR ONLINE ADVERTISEMENTS OR ON WEB PAGES OR APPLICATIONS WHERE INTEREST BASED ADVERTISING IS OCCURING. THE POLITICAL ADS ICON IS USED NEAR OR IN ADS TO PROVIDE TRANSPARENCY.
PROMOTE COMPLIANCE WITH ESTABLISHED DIGITAL ADVERTISING STANDARDS THROUGH ENHANCED CONSUMER CONTROL:THE PRINCIPLES REQUIRE ENTITIES TO PROVIDE CONSUMERS WITH CONTROL OVER THE COLLECTION AND USE OF WEB VIEWING AND OTHER SIMILAR DATA. TO ENCOURAGE THIS TYPE OF CONSUMER CHOICE, THE CORPORATION CREATED THE ABOUT ADS CONSUMER OPT-OUT PAGE AND APP CHOICES WHERE CONSUMERS CAN EASILY OPT-OUT OF SOME OR ALL OF THE INTEREST-BASED ADS THEY RECEIVE FROM PARTICIPATING ENTITIES, IF THEY SO CHOOSE.
CONDUCT EDUCATION OUTREACH TO CONSUMERS AND BUSINESSES:THE DAA DEVELOPS BROAD COMMUNICATIONS THAT EDUCATE CONSUMERS AND BUSINESSES ABOUT POLITICAL ADS INITIATIVES, ONLINE BEHAVIORAL ADVERTISING, AND THE PRINCIPLES.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Luigi Mastria Executive Director | Officer | 50 | $304,457 |
Chester Dalzell Senior Director, Communica | 40 | $161,448 | |
David Cohen Director | Trustee | 5 | $0 |
Leigh Freund Director | Trustee | 5 | $0 |
Dave Grimaldi Left Before Ye Director | Trustee | 5 | $0 |
Chris Oswald Director | Trustee | 5 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Venable Llp Legal Services | 12/30/21 | $807,931 |
Association Of National Advertisers Self Regulation Program | 12/30/21 | $215,000 |
Council For Better Business Bureau Inc Self Regulation Program | 12/30/21 | $382,375 |
Network Advertising Initiative Technology Consultant | 12/30/21 | $111,800 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $3,727,203 |
| Investment income | $2,227 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $3,729,430 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $339,470 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $309,697 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $36,489 |
| Payroll taxes | $37,850 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $820,431 |
| Fees for services: Accounting | $57,959 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $629,773 |
| Advertising and promotion | $22,607 |
| Office expenses | $12,796 |
| Information technology | $311,195 |
| Royalties | $0 |
| Occupancy | $50,290 |
| Travel | $57,234 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $12,983 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $7,530 |
| All other expenses | $0 |
| Total functional expenses | $2,959,246 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $1,442,596 |
| Savings and temporary cash investments | $1,245,568 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $150,000 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $117,643 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $2,955,807 |
| Accounts payable and accrued expenses | $108,334 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $108,334 |
| Net assets without donor restrictions | $2,847,473 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $2,955,807 |
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Greenpoint Manufacturing And Design Center Local Development Corp Gmdc Brooklyn, NY | $54,916,417 | $14,539,539 |
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Bridgeway Capital Inc Pittsburgh, PA | $100,800,088 | $11,446,748 |
Altoona-Blair County Development Corporation Altoona, PA | $122,969,142 | $33,416,279 |
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Broad Hollow Bioscience Park Inc Farmingdale, NY | $30,625,721 | $3,689,454 |
Better Business Bureau Of Metropolitan New York Inc New York, NY | $2,973,168 | $5,685,810 |