Healthy Birth Day Inc
- Assets
- $721.9k
- Revenue
- $2.0m
- Investments
- $0.0
- Employees
- 19
- Location
- Clive, IA
- Founding
- 08/2009
- Data as of
- 12/2023
- EIN
- 26-3998964
Organization Overview
Healthy Birth Day Inc, operating under the name Count The Kicks, is located in Clive, IA. The organization was established in 2009. According to its NTEE Classification (E40) the organization is classified as: Reproductive Health Care, under the broad grouping of Health Care and related organizations. As of 12/2023, Count The Kicks employed 19 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Count The Kicks is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2023, Count The Kicks generated $2.0m in total revenue. This organization has experienced exceptional growth, as over the past 9 years, it has increased revenue by an average of 30.9% each year . All expenses for the organization totaled $2.1m during the year ending 12/2023. While expenses have increased by 36.9% per year over the past 9 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
PREVENTING STILLBIRTHS THROUGH EDUCATION, ADVOCACY, RESEARCH AND EXPECTANT PARENT SUPPORT
Describe the Organization's Program Activity:
Part 3 - Line 4a
COUNT THE KICKS IS AN EVIDENCE-BASED STILLBIRTH PREVENTION PROGRAM THAT TEACHES EXPECTANT PARENTS THE METHOD FOR AND IMPORTANCE OF MONITORING THEIR BABY'S MOVEMENTS DAILY DURING THE THIRD TRIMESTER OF PREGNANCY, WITH THE GOAL OF LOWERING THE COUNTRY'S STILLBIRTH RATE AND SAVING BABIES ACROSS THE NATION. COUNT THE KICKS HELPS EXPECTANT PARENTS GET TO KNOW THEIR BABY'S NORMAL MOVEMENT PATTERNS AND EMPOWERS THEM TO CONTACT THEIR HEALTH CARE PROVIDER RIGHT AWAY IF THERE IS A CHANGE IN WHAT'S NORMAL FOR THEIR BABY. EVIDENCE SHOWS THAT EXPECTANT PARENTS WHO UTILIZE COUNT THE KICKS HAVE BETTER BIRTH OUTCOMES. BJOG: AN INTERNATIONAL JOURNAL OF OBSTETRICS AND GYNAECOLOGY PUBLISHED RESEARCH THAT SHOWS A MORE THAN 30% REDUCTION IN IOWA'S STILLBIRTH RATE IN THE FIRST 10 YEARS OF THE COUNT THE KICKS STILLBIRTH PREVENTION PROGRAM AT A TIME WHEN AMERICA'S STILLBIRTH RATE REMAINED STAGNANT. THE RESULTS HAVE LED RESEARCHERS TO CALL FOR URGENT ACTION TO ADDRESS THE STILLBIRTH CRISIS IN THE U.S. AND TO STUDY COUNT THE KICKS ON A NATIONAL LEVEL.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Deidre Dejear President | OfficerTrustee | 1 | $0 |
Brian Pattinson Vice-President | OfficerTrustee | 1 | $0 |
Keith Snow Secretary | OfficerTrustee | 0.5 | $0 |
Julie Fuller Treasurer | OfficerTrustee | 2 | $0 |
Amy Adkins Director | Trustee | 0.5 | $0 |
Kerry Biondi-Morlan Director | Trustee | 0.5 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $369,363 |
| Related organizations | $0 |
| Government grants | $1,253,909 |
| All other contributions, gifts, grants, and similar amounts not included above | $421,815 |
| Noncash contributions included in lines 1a–1f | $24,144 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $2,045,087 |
| Total Program Service Revenue | $0 |
| Investment income | $3,698 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | -$97,589 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $1,962,108 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $141,244 |
| Compensation of current officers, directors, key employees. | $17,797 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $774,446 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $23,118 |
| Payroll taxes | $69,495 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $32,000 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $145,345 |
| Advertising and promotion | $188,310 |
| Office expenses | $0 |
| Information technology | $94,466 |
| Royalties | $0 |
| Occupancy | $43,190 |
| Travel | $17,036 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $78,763 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $17,111 |
| Insurance | $5,430 |
| All other expenses | $11,204 |
| Total functional expenses | $2,096,333 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $408,896 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $127,041 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $25,998 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $159,959 |
| Total assets | $721,894 |
| Accounts payable and accrued expenses | $62,314 |
| Grants payable | $0 |
| Deferred revenue | $163,500 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $99,853 |
| Total liabilities | $325,667 |
| Net assets without donor restrictions | $348,637 |
| Net assets with donor restrictions | $47,590 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $721,894 |