Truth About Nursing Inc

1) MEDIA MONITORING AND ANALYSIS OF INTERNATIONAL MEDIA'S TREATMENT OF THE NURSING PROFESSION. WE POSTED AND DISSEMINATED NEWS ANALYSES THROUGH OUR WEB SITE AND THROUGH NEWS ALERTS TO OUR SUPPORTERS, IN ORDER TO EDUCATE NURSES, THE MEDIA AND THE PUBLIC ABOUT CURRENT MEDIA TREATMENTS OF NURSING, AND ULTIMATELY TO INCREASE PUBLIC UNDERSTANDING OF NURSING. WE ALSO POSTED FAQS AND OTHER WEBPAGES THIS YEAR IN THAT SAME EFFORT. 2) LETTER-WRITING CAMPAIGNS / PETITIONS. WHEN WE SEE MEDIA TREATMENT THAT IS ESPECIALLY BAD FOR THE NURSING PROFESSION, WE MOBILIZE OUR MEMBERS AND THE PUBLIC TO SIGN PETITIONS AND/OR WRITE LETTERS TO THOSE RESPONSIBLE, IN ORDER TO EDUCATE AND ENCOURAGE BETTER MEDIA TREATMENT AND ULTIMATELY IMPROVE PUBLIC HEALTH. WE THANK MEDIA CREATORS WHO DO A GOOD JOB PORTRAYING NURSES. WE SPEARHEADED MANY LETTER-WRITING CAMPAIGNS THIS YEAR TO CONVINCE THOSE WHO CREATE MEDIA TO PORTRAY NURSING MORE ACCURATELY. THOUSANDS OF SIGNATURES, COMMENTS AND/OR LETTERS COMBINED WERE SENT IN THESE CAMPAIGNS. THE EFFECT OF THESE LETTERS ON THOSE WHO RECEIVE THEM IS NOT NEGLIGIBLE, REGARDLESS OF THE FACT THAT WE WERE NOT ALWAYS ABLE TO SEE A POSITIVE VISIBLE EFFECT IN THE SHORT-TERM. 3) OUTREACH. OUTREACH TO NURSES AND NURSING STUDENTS THROUGH OUR E-NEWSLETTERS, EMAILS, TELEPHONE CALLS AND SPEAKING ENGAGEMENTS, TO EDUCATE THEM WHY IT IS IMPORTANT TO PROMOTE A BETTER PUBLIC IMAGE OF NURSING, TO ENCOURAGE PARTICIPATION IN LETTER-WRITING CAMPAIGNS AND TO ENCOURAGE THEM TO EDUCATE OTHERS ABOUT OUR MISSION. OUTREACH TO THE MEDIA THROUGH LETTERS, TELEPHONE CALLS AND EMAILS, TO ENCOURAGE THE CREATION OF MEDIA THAT DEPICTS THE NURSING PROFESSION MORE FAIRLY AND ACCURATELY. DISTRIBUTED OUR ANALYSES AND LETTERS TO THE MEDIA MAKERS OF THE NEWS AND MEDIA ITEMS THAT WE CRITIQUED ON OUR WEB PAGES. MANY TELEPHONE CALLS WERE MADE TO VARIOUS MEDIA CREATORS EXPRESSING CONCERN, OR ENCOURAGEMENT AND THANKS, DEPENDING ON THE TYPE OF DEPICTION. 4) THE WORK OF THE TRUTH ABOUT NURSING IS ACCOMPLISHED PRIMARILY WITH VOLUNTEER LABOR, SPECIFICALLY FOUNDER AND EXECUTIVE DIRECTOR SANDY SUMMERS DONATES FULL-TIME HOURS, ROUGHLY 2,000 PER YEAR, AND THIS FISCAL YEAR, SENIOR ADVISER HARRY JACOBS SUMMERS DONATED 544 HOURS. OFFICE SPACE AND UTILITIES ARE DONATED BY THE EXECUTIVE DIRECTOR AND SENIOR ADVISER.