Performance Marketing Alliance Inc
- Assets
- $116.3k
- Revenue
- $80.0k
- Investments
- $0.0
- Employees
- 0
- Location
- Noblesville, IN
- Founding
- 11/2010
- Data as of
- 12/2021
- EIN
- 26-3935541
Organization Overview
Performance Marketing Alliance Inc is located in Noblesville, IN. The organization was established in 2010. According to its NTEE Classification (S46) the organization is classified as: Boards of Trade, under the broad grouping of Community Improvement & Capacity Building and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Performance Marketing Alliance Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Performance Marketing Alliance Inc generated $80.0k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 7 years, the organization has seen revenues fall by an average of (8.9%) each year. All expenses for the organization totaled $105.0k during the year ending 12/2021. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
SEE SCHEDULE O.
Describe the Organization's Program Activity:
Part 3 - Line 4a
GRASSROOTS ACTIVITIES - THE PERFORMANCE MARKETING ASSOCIATION (PMA) COORDINATED GRASSROOTS EFFORTS TO FIGHT LEGISLATION IN 10 STATES. THE PMA INTERFACED WITH POLITICAL ADVISERS, MET WITH LEGISLATORS AND COORDINATED MEMBER ACTION SUCH AS LETTER WRITING CAMPAIGNS, CALLS AND VISITS TO STATE LEGISLATORS. THIS LEGISLATION, IF PASSED, WOULD IMPACT NEARLY 75,000 SMALL BUSINESSES. PMA WAS SUCCESSFUL IN PREVENTING THE LAWS FROM BEING PASSED IN 8 OUT OF THE 10 STATES.
THOUGHT LEADERSHIP - THE INDUSTRY PMA REPRESENTS INCLUDES OVER 200,000 ONLINE ADVERTISING COMPANIES WITH MANY DIVERSE BUSINESS MODELS. THE PMA CREATES FORUMS FOR DISCUSSION AND RESOLUTION OF KEY ISSUES IMPACTING THE INDUSTRY. THESE ISSUES INCLUDE FRAUD DETECTION AND PREVENTION, BEST PRACTICES, RECRUIMENT OF NEW BUSINESSES TO THIS INDUSTRY, COVERGENCE WITH OTHER BUSINESS MODELS, AND STANDARDS AND POLICIES TO IMPROVE EFFECTIVNESS. THE PMA HAS A WEBSITE AND BLOG WHERE IT PROVIDED CONTINUAL ACCESS TO KEY INFORMATION TO THE INDUSTRY ON THESE ISSUES, HOSTED PODCASTS AND ITS LEADERSHIP TEAM SPOKE AT SEVERAL INDUSTRY SEMINARS AND EVENTS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Mike Allen Board Officer - President | Trustee | 5 | $0 |
Maura Smith Board Officer - Secretary | Trustee | 3 | $0 |
Lacie Thompson Board Member | Trustee | 1 | $0 |
Christen Evans Board Member - Treasurer | Trustee | 3 | $0 |
Joe Sousa Board Member | Trustee | 1 | $0 |
Jamie Birch Board Member | Trustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $77,143 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $2,897 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $80,040 |
| Total Program Service Revenue | $0 |
| Investment income | $8 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $80,048 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $5,903 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $89,400 |
| Office expenses | $0 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $1,751 |
| All other expenses | $514 |
| Total functional expenses | $105,011 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $116,298 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $116,298 |
| Accounts payable and accrued expenses | $0 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $0 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $116,298 |
| Total liabilities and net assets/fund balances | $116,298 |
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